Personal blog of Yzmir Ramirez

 While Optimizely has bought other startups before, co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namely, Experiment Engine. Experiment Engine describes itself as “the most comprehensive, easy-to-use conversion optimization platform,” which might make it sound similar to… Read More

 As more people and businesses shift to digital platforms to get things done, a cloud-based platform for making interfaces easier to navigate continues to grow. WalkMe, which helps guide people through confusing or complicated services online, has raised another $50 million in funding at a valuation TechCrunch understands from reliable sources is now around $400 million. The fundraise,… Read More

 Testing design and content features on-the-go to identify what users want is nothing new — it’s over a decade old process used by Google (and now Facebook among several others) to tell which products are likely to succeed. While both Google and Facebook are known for running dozens of A/B testing at any point in time to find what’s the most popular design or feature in a new… Read More