Dec
11
2018
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InVision, valued at $1.9 billion, picks up $115 million Series F

“The screen is becoming the most important place in the world,” says InVision CEO and founder Clark Valberg . In fact, it’s hard to get through a conversation with him without hearing it. And, considering that his company has grown to $100 million in annual recurring revenue, he has reason to believe his own affirmation.

InVision, the startup looking to be the Salesforce of design, has officially achieved unicorn status with the close of a $115 million Series F round, bringing the company’s total funding to $350 million. This deal values InVision at $1.9 billion, which is nearly double its valuation as of mid-2017 on the heels of its $100 million Series E financing.

Spark Capital led the round, with participation from Goldman Sachs, as well as existing investors Battery Ventures, ICONIQ Capital, Tiger Global Management, FirstMark and Geodesic Capital. Atlassian also participated in the round. Earlier this year, Atlassian and InVision built out much deeper integrations, allowing Jira, Confluence and Trello users to instantly collaborate via InVision.

As part of the deal, Spark Capital’s Megan Quinn will be joining the board alongside existing board members and observers Amish Jani, Lee Fixel, Matthew Jacobson, Mike Kourey, Neeraj Agrawal, Vas Natarajan and Daniel Wolfson.

InVision started in 2011 as a simple prototyping tool. It let designers build out their experience without asking the engineering/dev team to actually build it, to then send to the engineering and product and marketing and executive teams for collaboration and/or approval.

Over the years, the company has stretched its efforts both up and downstream in the process, building out a full collaboration suite called InVision Cloud, so that every member of the organization can be involved in the design process; Studio, a design platform meant to take on the likes of Adobe and Sketch; and InVision Design System Manager, where design teams can manage their assets and best practices from one place.

But perhaps more impressive than InVision’s ability to build design products for designers is its ability to attract users that aren’t designers.

“Originally, I don’t think we appreciated how much the freemium model acted as a flywheel internally within an organization,” said Quinn. “Those designers weren’t just inviting designers from their own team or other teams, but PMs and Marketing and Customer Service and executives to collaborate and approve the designs. From the outside, InVision looks like a design company. But really, they start with the designer as a core customer and spread virally within an organization to serve a multitude.”

InVision has simply dominated prototyping and collaboration, today announcing it has surpassed 5 million users. What’s more, InVision has a wide variety of customers. The startup has a long and impressive list of digital-first customers — including Netflix, Uber, Airbnb and Twitter — but also serves 97 percent of the Fortune 100, with customers like Adidas, General Electric, NASA, IKEA, Starbucks and Toyota.

Part of that can be attributed to the quality of the products, but the fundamental shift to digital (as predicted by Valberg) is most certainly under way. Whether brands like it or not, customers are interacting with them more and more from behind a screen, and digital customer experience is becoming more and more important to all companies.

In fact, a McKinsey study showed that companies that are in the top quartile scores of the McKinsey Design Index outperformed their counterparts in both revenues and total returns to shareholders by as much as a factor of two.

But as with any transition, some folks are averse to change. Valberg identifies industry education and evangelism as two big challenges for InVision.

“Organizations are not quick to change on things like design, which is why we’ve built out a Design Transformation Team,” said Valberg. “The team goes in and gets hands on with brands to help them with new practices and to achieve design maturity within the organization.”

With a fresh $115 million and 5 million users, InVision has just about everything it needs to step into a new tier of competition. Even amongst behemoths like Adobe, which pulled in $2.29 billion in revenue in Q3 alone, InVision has provided products that can both complement and compete.

But Quinn believes the future of InVision rests on execution.

“As with most companies, the biggest challenge will be continued excellence in execution,” said Quinn. “InVision has all the right tail winds with the right team, a great product and excellent customers. It’s all about building and executing ahead of where the pack is going.”

Jul
24
2018
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InVision CEO Clark Valberg to talk design at Disrupt SF

To Clark Valberg, the screen is the most important place in the world. And he’s not the only one who thinks so. It isn’t just tech companies spending their money on design. The biggest brands in the world are pouring money into their digital presence, for many, the first step is InVision.

InVision launched back in 2011 with a simple premise: What if, instead of the back-and-forth between designers and engineers and executives, there was a program that let these interested parties collaborate on a prototype?

The first iteration simply let designers build out prototypes, complete with animations and transitions, so that engineers didn’t spend time building things that would only change later.

As that tool grew, InVision realized that it was in conversation with designers across the industry, and that it hadn’t yet fixed one of their biggest pain points. That’s why, in 2017, InVision launched Studio, a design platform that was built specifically for designers building products.

Alongside Studio, InVision also launched its own app store for design programs to loop into the larger InVision platform. And the company also launched a fund to invest in early-stage design companies.

The idea here is to become the Salesforce of the design world, with the entire industry centering around this company and its various offerings.

InVision has raised more than $200 million, and serves 4 million users, including 80 percent of the Fortune 500. We’re absolutely thrilled to have Clark Valberg, InVision cofounder and CEO, join us at Disrupt SF in September.

The full agenda is here. Passes for the show are available at the Early-Bird rate until July 25 here.

May
24
2018
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InVision design tool Studio gets an app store, asset store

InVision, the startup that wants to be the operating system for designers, today introduced its app store and asset store within InVision Studio. In short, InVision Studio users now have access to some of their most-used apps and services from right within the Studio design tool. Plus, those same users will be able to shop for icons, UX/UI components, typefaces and more from within Studio.

While Studio is still in its early days, InVision has compiled a solid list of initial app store partners, including Google, Salesforce, Slack, Getty, Atlassian, and more.

InVision first launched as a collaboration tool for designers, letting designers upload prototypes into the cloud so that other members of the organization could leave feedback before engineers set the design in stone. Since that launch in 2011, InVision has grown to 4 million users, capturing 80 percent of the Fortune 100, raising a total of $235 million in funding.

While collaboration is the bread and butter of InVision’s business, and the only revenue stream for the company, CEO and founder Clark Valberg feels that it isn’t enough to be complementary to the current design tool ecosystem. Which is why InVision launched Studio in late 2017, hoping to take on Adobe and Sketch head-on with its own design tool.

Studio differentiates itself by focusing on the designer’s real-life workflow, which often involves mocking up designs in one app, pulling assets from another, working on animations and transitions in another, and then stitching the whole thing together to share for collaboration across InVision Cloud. Studio aims to bring all those various services into a single product, and a critical piece of that mission is building out an app store and asset store with the services too sticky for InVision to rebuild from Scratch, such as Slack or Atlassian.

With the InVision app store, Studio users can search Getty from within their design and preview various Getty images without ever leaving the app. They can then share that design via Slack or send it off to engineers within Atlassian, or push it straight to UserTesting.com to get real-time feedback from real people.

InVision Studio launched with the ability to upload an organization’s design system (type faces, icons, logos, and hex codes) directly into Studio, ensuring that designers have easy access to all the assets they need. Now InVision is taking that a step further with the launch of the asset store, letting designers sell their own assets to the greater designer ecosystem.

“Our next big move is to truly become the operating system for product design,” said Valberg. “We want to be to designers what Atlassian is for engineers, what Salesforce is to sales. We’ve worked to become a full-stack company, and now that we’re managing that entire stack it has liberated us from being complementary products to our competitors. We are now a standalone product in that respect.”

Since launching Studio, the service has grown to more than 250,000 users. The company says that Studio is still in Early Access, though it’s available to everyone here.

Dec
19
2017
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InVision is investing $5 million in design startups with new fund

 InVision, the platform for creation and collaboration among designers, has today announced the launch of the InVision Fund. Led by CEO Clark Valberg, the company is designating $5 million to invest in startups working in the design space. “The world is giving birth to all of these little design tools meant to make the world of design better,” said Valberg. “We think of… Read More

Nov
01
2017
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InVision picks up $100 million Series E

 InVision, the design collaboration tool based out of New York, has today announced the close of a $100 million Series E funding round. The financing was led by Battery Ventures, with participation from existing investors Accel, Tiger Global Management, FirstMark and ICONIQ Capital, along with new investors Spark Capital and Geodesic. InVision launched back in 2011 as a tool that would simply… Read More

Jul
14
2015
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InVision Prototyping Tool Lands $45 Million In Series C Led By Accel

invision InVision, the prototyping tool that boasts clients like Uber, Twitter, and Airbnb, has today announced the close of a $45 million Series C round of funding. The round was led by Accel, alongside participation from existing investors FirstMark Capital and Tiger Global Management.
InVision launched in 2011 with a relatively bare-bones prototyping tool. Designers could upload their work to the… Read More

Nov
17
2014
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Topping 500K Users, InVision Prototyping Platform Integrates With Sketch

invisionsketch InVision, the platform for building beautiful, interactive prototypes, has just announced integration with Sketch, a design application that is growing in traction as an alternative to Photoshop.
InVision has been around since 2011 trying to change the way that companies think about the prototyping process. Usually, to see a concept at a realistic level, designers and engineers had to work… Read More

Aug
06
2014
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InVision Design Tool Raises $21 Million Series B

prototyping-mockup-mobile InVision, the design-focused prototyping tool, has today closed a $21 million Series B round, with participation from existing investors including Tiger Global Management (who led the round), as well as FirstMark Capital. That brings InVision’s total funding to $34.1 million, according to CrunchBase. InVision is a service built for designers, that lets these creatives not only draw out… Read More

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