Sep
14
2020
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Airtable’s Howie Liu has no interest in exiting, even as the company’s valuation soars

In the middle of a pandemic, Airtable, the low-code startup, has actually had an excellent year. Just the other day, the company announced it had raised $185 million on a whopping $2.585 billion valuation. It also announced some new features that take it from the realm of pure no-code and deeper into low-code territory, which allows users to extend the product in new ways.

Airtable CEO and co-founder Howie Liu was a guest today at TechCrunch Disrupt, where he was interviewed by TechCrunch News Editor Frederic Lardinois.

Liu said that the original vision that has stayed pretty steady since the company launched in 2013 was to democratize software creation. “We believe that more people in the world should become software builders, not just software users, and pretty much the whole time that we’ve been working on this company we’ve been charting our course towards that end goal,” he said.

But something changed recently, where Liu saw people who needed to do a bit more with the tool than that original vision allowed.

“So, the biggest shift that’s happening today with our fundraise and our launch announcement is that we’re going from being a no-code product, a purely no-code solution where you don’t have to use code, but neither can you use code to extend the product to now being a low-code solution, and one that also has a lot more extensibility with other features like automation, allowing people to build logic into Airtable without any technical knowledge,” he said.

In addition, the company, with 200,00 customers, has created a marketplace where users can share applications they’ve built. As the pandemic has taken hold, Liu says that he’s seen a shift in the types of deals he’s been seeing. That’s partly due to small businesses, which were once his company’s bread and butter, suffering more economic pain as a result of COVID.

But he has seen larger enterprise customers fill the void, and it’s not too big a stretch to think that the new extensibility features could be a nod to these more lucrative customers, who may require a bit more power than a pure no-code solution would provide.

“On the enterprise side of our business we’ve seen, for instance this summer, a 5x increase in enterprise deal closing velocity from the prior summer period, and this incredible appetite from enterprise signings with dozens of six-figure deals, some seven-figure deals and thousands of new paid customers overall,” he said.

In spite of this great success, the upward trend of the business and the fat valuation, Liu was in no mood to talk about an IPO. In his view, there is plenty of time for that, and in spite of being a seven-year-old company with great momentum, he says he’s simply not thinking about it.

Nor did he express any interest in being acquired, and he says that his investors weren’t putting any pressure on him to exit.

“It’s always been about finding investors who are really committed and aligned to the long-term goals and approach that we have to this business that matters more to us than the actual valuation numbers or any other kind of technical aspects of the round,” he said.

Sep
14
2020
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Airtable raises $185M and launches new low-code and automation features

The spreadsheet-centric database and no-code platform Airtable today announced that it has raised a $185 million Series D funding round, putting the company at a $2.585 billion post-money valuation.

Thrive Capital led the round, with additional funding by existing investors Benchmark, Coatue, Caffeinated Capital and CRV, as well as new investor D1 Capital. With this, Airtable, which says it now has 200,000 companies using its service, has raised a total of about $350 million. Current customers include Netflix, HBO, Condé Nast Entertainment, TIME, City of Los Angeles, MIT Media Lab and IBM.

In addition, the company is also launching one of its largest feature updates today, which starts to execute on the company’s overall platform vision that goes beyond its current no-code capabilities and brings tools to the service more low-code features, as well new automation (think IFTTT for Airtable) and data management.

As Airtable founder and CEO Howie Liu told me, a number of investors approached the company since it raised its Series C round in 2018, in part because the market clearly realized the potential size of the low-code/no-code market.

“I think there’s this increasing market recognition that the space is real, and the space is very large […],” he told me. “While we didn’t strictly need the funding, it allowed us to continue to invest aggressively into furthering our platform, vision and really executing aggressively, […] without having to worry about, ‘well, what happens with COVID?’ There’s a lot of uncertainty, right? And I think even today there’s still a lot of uncertainty about what the next year will bear.”

The company started opening the round a couple of months after the first shelter in place orders in California, and for most investors, this was a purely digital process.

Liu has always been open about the fact that he wants to build this company for the long haul — especially after he sold his last company to Salesforce at an early stage. As a founder, that likely means he is trying to keep his stake in the company high, even as Airtable continues to raise more money. He argues, though, that more so than the legal and structural controls, being aligned with his investors is what matters most.

“I think actually, what’s more important in my view, is having philosophical alignment and expectations alignment with the investors,” he said. “Because I don’t want to be in a position where it comes down to a legal right or structural debate over the future of the company. That almost feels to me like the last resort where it’s already gotten to a place where things are ugly. I’d much rather be in a position where all the investors around the table, whether they have legal say or not, are fully aligned with what we’re trying to do with this business.”

Just as important as the new funding though, are the various new features the company is launching today. Maybe the most important of these is Airtable Apps. Previously, Airtable users could use pre-built blocks to add maps, Gantt charts and other features to their tables. But while being a no-code service surely helped Airtable’s users get started, there’s always an inevitable point where the pre-built functionality just isn’t enough and users need more custom tools (Liu calls this an escape valve). So with Airtable Apps, more sophisticated users can now build additional functionality in JavaScript — and if they choose to do so, they can then share those new capabilities with other users in the new Airtable Marketplace.

Image Credits: Airtable

“You may or may not need an escape valve and obviously, we’ve gotten this far with 200,000 organizations using Airtable without that kind of escape valve,” he noted. “But I think that we open up a lot more use cases when you can say, well, Airtable by itself is 99% there, but that last 1% is make or break. You need it. And then, just having that outlet and making it much more leveraged to build that use case on Airtable with 1% effort, rather than building the full-stack application as a custom built application is all the difference.”

Image Credits: Airtable

The other major new feature is Airtable Automations. With this, you can build custom, automated workflows to generate reports or perform other repetitive steps. You can do a lot of that through the service’s graphical interface or use JavaScript to build your own custom flows and integrations, too. For now, this feature is available for free, but the team is looking into how to charge for it over time, given that these automated flows may become costly if you run them often.

The last new feature is Airtable Sync. With this, teams can more easily share data across an organization, while also providing controls for who can see what. “The goal is to enable people who built software with Airtable to make that software interconnected and to be able to share a source of truth table between different instances of our tables,” Liu explained.

Image Credits: Airtable

Jun
24
2020
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Airtable’s Howie Liu to join us at Disrupt 2020

Collaborative enterprise software is absolutely booming, and Airtable is riding that wave in a very real way.

The company, which offers a flexible, collaborative database product, has raised more than $170 million in funding from investors like CRV, Benchmark, Coatue Management and Thrive Capital. So it should come as no surprise that we’re simply thrilled to have Airtable co-founder and CEO Howie Liu join us at Disrupt 2020.

Liu went to Duke University before starting his first company, eTacts, which was an automated CRM system that received investment from the founders of YouTube, Powerset and Delicious, as well as investors like Ron Conway and Ashton Kutcher.

Liu then went on to lead the social CRM product for Salesforce before leaving to set his own course once again with Airtable .

Airtable was founded back in 2012 with a broad mission of democratizing software. At its essence, Airtable is a relational database. Laymen can think of it as a Google Sheets or Microsoft Excel on steroids, but it actually goes much deeper than that.

Software is built on data — organized data, to be exact — and while many of us can compile and organize data into a spreadsheet, few can make it sing its way to a software product. Airtable aims to make that possible for anyone, even a non-developer.

That said, the company faces several hurdles. Airtable is a product that can be used in many, many ways, from tracking sales goals to organizing product road maps to managing workflows. With this type of open-ended product, it can be difficult to educate the end-user on how to make the most of it, or how to use it to begin with.

We’ll talk with Liu about how to build a very complex product in the most user-friendly way possible. We’ll also ask him about the state of enterprise software sales at a time when most large companies are freezing or decreasing spending, the future of no- and low-code software and how he thinks about hyper-growth.

Disrupt is all virtual in 2020 and runs September 14 to September 18, and we have several Digital Pass options to be part of the action or to exhibit virtually, which you can check out here.

Liu joins a stellar roster of speakers, including Roelof Botha, Cyan Banister, Charles Hudson and Mike Cannon-Brookes, with more speakers to be announced soon!

Apr
30
2015
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Airtable Launches Its API And Embedded Databases

airtable Two months after launching its unique organizational tool, Airtable is rolling out two new features that’ll make it easier to share your personal spreadsheet/database hybrids with others in a way they’ll find useful. In addition to sharing direct read or edit access to the relational databases you create in its app, Airtable is today letting you draw from the underlying data using… Read More

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