Nov
09
2017
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Dreamforce lacks the drama this year

 Dreamforce took place this week in San Francisco, that magical gathering of over more than 150,000 Salesforce faithful that happens every fall. While I didn’t attend in person this time, I was able to get the gist of what was going on through a combination of pre-briefs and live streams. Of course, nothing can pass for actually seeing how thoroughly Salesforce takes over the area… Read More

Oct
10
2017
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Salesforce takes another shot at IoT

 Everyone wants a piece of the Internet of Things, and why not? If predictions come to fruition, there are going to be billions and billions of devices and sensors broadcasting information at us by 2020, and someone has to make sense of it and point us to the data that matters. Salesforce wants to be that company (or at least one of them). Salesforce has never been shy about jumping on the… Read More

May
19
2017
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Salesforce marches steadily toward $10B run rate goal

 Salesforce is on a steady climb toward a $10 billion revenue run rate. And while it’s not quite there yet, its recent, nearly $2.4 billion quarter puts it squarely in the neighborhood. According to the company’s CEO, Marc Benioff, Salesforce’s revenue growth results give it “the fastest growth of any top [five] enterprise software company.” It’s clear… Read More

Apr
15
2017
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Your customer’s online journey is only part of the story

 For years we’ve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them.
Today’s marketing software is bringing that idea closer to reality.
But technology is only part of the brand-consumer… Read More

Dec
23
2016
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Salesforce asserted itself in 2016

Marc Benioff, chairman and chief executive officer of Salesforce.com Inc. Salesforce has always liked to think of itself as an industry irritant, the company that was bucking the status quo and making the established players feel uncomfortable. But this year as the cloud mainstreamed and Salesforce took off on a $10 billion run rate, you couldn’t help but feel that after 17 years in business, that Salesforce’s time had finally come. The company went on… Read More

Nov
17
2016
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Open source and coopetition are the new normal

Two wooden figures holding hands in front of a lake. In a month of unexpected outcomes, we have also seen some tech partnership announcements, ones we thought we might never see. In fact, just this week we witnessed Microsoft joining the Linux foundation and Google joining Microsoft’s .NET foundation. You cannot minimize just how at odds these announcements are with what has been the reality of the tech industry over the last 20 years.… Read More

Oct
07
2016
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Lights, cameras, Dreamforce

Marc Benioff, chairman and chief executive officer of Salesforce.com Inc. Salesforce chairman and CEO Marc Benioff knows a thing or two about how to put on a good show. As usual, he pulled out all the stops this week at Dreamforce, his company’s massive customer conference in San Francisco. He was boasting at the keynote that 175,000 people registered online (and another 15 million were watching online). I can tell you most people I spoke to didn’t… Read More

May
28
2014
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Salesforce CEO Marc Benioff Urges Tech Community To Give Back Right Now

benioff recode Over the years, Salesforce CEO Marc Benioff has emerged as one of the greatest philanthropists in the San Francisco Bay Area, and he wants others to join him. Today at the CODE Conference, Benioff urged the members of the tech community to make stronger commitments to give back to their local communities. Read More

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