May
19
2021
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Unbounce snags Snazzy.ai to add automated copywriting to platform

Unbounce, a Vancouver startup best known for helping marketers create automated landing pages, added a new wrinkle this morning when it announced it has acquired Snazzy.ai, an early-stage automated copywriting startup. The two companies did not share the terms.

Unbounce Chief Strategy Officer Tamara Grominsky says that her company focuses on helping customers convert their customers into sales, and with Snazzy, it gets some pretty nifty technology based on GPT-3 artificial intelligence technology.

“We’re focused right now on building conversion intelligence software that will allow marketers to work with machines to really unlock their true conversion potential […] and we saw a huge opportunity with Snazzy to focus particularly on the content creation and copy creation space to help us accelerate that strategy,” Grominsky explained.

She points out that the product is really aimed at the marketing generalist charged with overseeing landing pages, and who is responsible for a range of tasks including writing copy. “The average Unbounce customer isn’t a specialized copywriter, so they don’t spend [their work] day writing copy. They’re what we would consider a marketing generalist or really someone who’s responsible for a wide range of marketing responsibilities,” she said.

Snazzy co-founder Chris Frantz says the tech is really about getting people started, and then they can tweak the results as needed. “The hardest part has always been to get that first line, that first page, the first couple of words in — and we eliminate that entirely. That might not always result in amazing copy, but on the plus side you can always click the button again and give it another try,” he said.

Frantz says that with so much competition in the space, he and his co-founder felt they could build a market much faster as part of a larger and broader marketing platform solution like Unbounce.

“I love Tamara’s vision for the future of Unbounce. I think she has a very ambitious vision. She sold me on that very early on in the process. At the same time, there was a lot of competition in the space, and to have a key differentiator with a company like Unbounce, which has a decade of marketing experience and a lot of trust within this community, I think it’s a very powerful wedge that we can use to further grow our audience,” Frantz said.

The tool lets you write a range of copy, from landing pages to Google ad copy. The company launched in alpha last October and already had 30,000 customers, which Grominsky says Unbounce hopes to convert into customers. The good news for those customers is that the company plans to leave Snazzy as a standalone product, while incorporating the tech into the platform in ways that make sense in the coming year.

May
14
2021
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Cisco strikes again grabbing threat assessment tool Kenna Security as third acquisition this week

Cisco has been busy on the acquisition front this week, and today the company announced it was buying threat assessment platform Kenna Security, the third company it has purchased this week. The two companies did not disclose the purchase price.

With Kenna, Cisco gets a startup that uses machine learning to sort through the massive pile of threat data that comes into a security system on a daily basis and prioritizes the threats most likely to do the most damage. That could be a very useful tool these days when threats abound and it’s not always easy to know where to put your limited security resources. Cisco plans to take that technology and integrate into its SecureX platform.

Gee Rittenhouse, senior vice president and general manager of Cisco’s Security Business Group, wrote in a blog post announcing the deal with Kenna that his company is getting a product that brings together Cisco’s existing threat management capabilities with Kenna’s risk-based vulnerability management skills.

“That is why we are pleased to announce our intent to acquire Kenna Security, Inc., a recognized leader in risk-based vulnerability prioritization with over 14 million assets protected and over 12.7 billion managed vulnerabilities. Using data science and real-world threat intelligence, it has a proven ability to bring data in from a multi-vendor environment and provide a comprehensive view of IT vulnerability risk,” Rittenhouse wrote in the blog post.

The security sphere has been complex for a long time, but with employees moving to work from home because of COVID, it became even more pronounced in the last year. In a world where the threat landscape changes quickly, having a tool that prioritizes what to look at first in its arsenal could be very useful.

Kenna Security CEO Karim Toubba gave a typical executive argument for being acquired: it gives him a much bigger market under Cisco than his company could have built alone.

“Now is our opportunity to change the industry: once the acquisition is complete, we will be one step closer to delivering Kenna’s pioneering Risk-Based Vulnerability Management (RBVM) platform to the more than 7,000 customers using Cisco SecureX today. This single action exponentially increases the impact Kenna’s technology will have on the way the world secures networks, endpoints and infrastructures,” he wrote in the company blog.

The company, which launched in 2010, claims to be the pioneer in the RBVM space. It raised over $98 million on a $320 million post-money valuation, according to PitchBook data. Customers include HSBC, Royal Bank of Canada, Mattel and Quest Diagnostics.

For those customers, the product will cease to be standalone at some point as the companies work together to integrate Kenna technology into the SecureX platform. When that is complete, the standalone customers will have to purchase the Cisco solution to continue using the Kenna tech.

Cisco has had a busy week on the acquisition front. It announced its intent to acquire Sedona Systems on Tuesday, Socio Labs on Wednesday and this announcement today. That’s a lot of activity for any company in a single week. The deal is expected to close in Cisco Q4 FY 2021. Kenna’s 170 employees will be joining the Security Business Group led by Rittenhouse.

May
12
2021
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Cisco to acquire Indy startup Socio to bring hybrid events to Webex

Cisco announced this morning that it intends to acquire Indianapolis-based startup Socio, which helps plan hybrid in-person and virtual events. The two companies did not share the purchase price.

Socio provides a missing hybrid event management component for the company to add to its Webex platform. The goal appears to be to combine this with the recent purchase of Slido and transform Webex from an application mostly for video meetings into a more comprehensive event platform.

“As part of Cisco Webex’s vision to deliver inclusive, engaging and intelligent meeting and event experiences, the acquisition of Socio Labs complements Cisco’s recent acquisition of Slido, an industry-leading audience engagement tool, which together will create a comprehensive, cost-effective and easy-to-use event management solution [ … ],” the company explained in a statement.

The impact of the pandemic was not lost on Cisco, and it’s clear that as we can foresee going back to live events, having the ability to combine it with a virtual experience means that you can open up your event to a much wider audience beyond those who can attend in person. That’s likely not something that’s going away, even after we get past COVID.

Jeetu Patel, SVP and GM for security and collaboration at Cisco says that the future of work is going to be hybrid, whether it’s for work meetings or larger events and Cisco is making this acquisition to expand the use cases for the Webex platform.

“Whether it’s a 1:1 call, a small team huddle, a group meeting or a large external event, we want to remove friction and help people engage with each other in an inclusive manner. Slido allows for every voice to be heard — even when you’re not talking. Socio allows for getting your voice heard by a large number of people,” Patel said.

And the company believes that Webex provides the platform to make it all happen. “It’s a really potent combination of technology to make human interactions more engaging, no matter the type of conversation,” he added.

Brent Leary, founder and principal analyst at CRM Essentials, says that it’s a smart move to take advantage of the changing events landscape and that this acquisition helps make Cisco a serious player in this space.

“As we get closer to a post-pandemic world, the need to create hybrid event experiences is going to quickly accelerate as people start venturing out to attend physical events. So having an event stack that combines local event support/participation with tools to integrate a broader virtual audience will be the future of event management,” Leary told me.

Socio was founded in 2016 and raised around $7 million in investment capital, according to Crunchbase data. It has a prestigious list of enterprise customers that includes Microsoft, Google, Jet Blue, Greenpeace, PepsiCo and Hyundai.

The deal is expected to close in Q4 of FY2021. When it does close, Socio’s 135 employees will be joining Cisco. The plan is to incorporate Socio’s tooling into the Webex platform while allowing it to continue as a stand-alone product, according to a Cisco spokesperson.

May
11
2021
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Jamf snags zero trust security startup Wandera for $400M

Jamf, the enterprise Apple device management company, announced that it was acquiring Wandera, a zero trust security startup, for $400 million at the market close today. Today’s purchase is the largest in the company’s history.

Using a set of management services for Apple devices, Jamf provides IT at large organizations. It is the leader in the market, and snagging Wandera provides a missing modern security layer for the platform.

Jamf CEO Dean Hager says that Wandera’s zero trust approach fills in an important piece in the Jamf platform tool set. “The combination of Wandera and Jamf will provide our customers a single source platform that handles deployment, application lifecycle management, policies, filtering and security capabilities across all Apple devices while delivering zero trust network access for all mobile workers,” Hager said in a statement.

Zero trust, as the name implies, is an approach to security where you don’t trust anybody regardless of whether they are inside or outside your network. It requires that you force everyone to provide multiple forms of authentication to prove their identity before they can access company resources.

The need for a zero trust approach became even more acute during the pandemic when employees have often been working from home and have needed access to applications and other company resources from wherever they happened to be, a trend that was happening even prior to COVID, and is likely to continue after it ends.

Wandera, which is based in London, was founded in 2012 by brothers Roy and Eldar Tuvey, who had previously co-founded another security startup called ScanSafe. Cisco acquired that company, which helped protect web gateways as a service, for $183 million back in 2009. The brothers raised over $53 million along the way for Wandera. Investors included Bessemer Venture Partners, 83North and Sapphire Ventures.

Sapphire co-founder and managing director Andreas Weiskam had this to say about the company: “I’ve had the pleasure of working with co-founders (and brothers) Eldar Tuvey and Roy Tuvey for the last several years now and I can honestly say they’re great entrepreneurs and leaders, having built a real company of consequence.”

He added, “They’ve created a unique security product which addresses mobile threats by leveraging the increasingly important zero trust network. By joining the Jamf family, the two will help shape the future of the zero trust cloud. And it goes without saying that this is a big win for the customers, especially for those in the Apple ecosystem.”

Under the terms of the deal, Jamf is paying Wandera $350 million in cash, then paying them two $25 million payments on October 1, 2021 and December 15, 2021. The deal is expected to close in the third quarter, assuming it passes regulatory scrutiny.

 

May
11
2021
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DataRobot expands platform and announces Zepl acquisition

DataRobot, the Boston-based automated machine learning startup, had a bushel of announcements this morning as it expanded its platform to give technical and nontechnical users alike something new. It also announced it has acquired Zepl, giving it an advanced development environment where data scientists can bring their own code to DataRobot. The two companies did not share the acquisition price.

Nenshad Bardoliwalla, SVP of Product at DataRobot says that his company aspires to be the leader in this market and it believes the path to doing that is appealing to a broad spectrum of user requirements, from those who have little data science understanding to those who can do their own machine learning coding in Python and R.

“While people love automation, they also want it to be [flexible]. They don’t want just automation, but then you can’t do anything with it. They also want the ability to turn the knobs and pull the levers,” Bardoliwalla explained.

To resolve that problem, rather than building a coding environment from scratch, it chose to buy Zepl and incorporate its coding notebook into the platform in a new tool called Composable ML. “With Composable ML and with the Zepl acquisition, we are now providing a really first-class environment for people who want to code,” he said.

Zepl was founded in 2016 and raised $13 million along the way, according to Crunchbase data. The company didn’t want to reveal the number of employees or the purchase price, but the acquisition gives it advanced capabilities, especially a notebook environment to call its own to attract those more advanced users to the platform. The company plans to incorporate the Zepl functionality into the platform, while also leaving the standalone product in place.

Bardoliwalla said that they see the Zepl acquisition as an extension of the automated side of the house, where these tools can work in conjunction with one another with machines and humans working together to generate the best models. “This [generates an] organic mixture of the best of what a system can generate using DataRobot AutoML and the best of what human beings can do and kind of trying to compose those together into something really interesting […],” Bardoliwalla said.

The company is also introducing a no-code AI app builder that enables nontechnical users to create apps from the data set with drag and drop components. In addition, it’s adding a tool to monitor the accuracy of the model over time. Sometimes, after a model is in production for a time, the accuracy can begin to break down as the data on which the model is based is no longer valid. This tool monitors the model data for accuracy and warns the team when it’s starting to fall out of compliance.

Finally, the company is announcing a model bias monitoring tool to help root out model bias that could introduce racist, sexist or other assumptions into the model. To avoid this, the company has built a tool to identify when it sees this happening both in the model-building phase and in production. It warns the team of potential bias, while providing them with suggestions to tweak the model to remove it.

DataRobot is based in Boston and was founded in 2012. It has raised more than $750 million and has a valuation of over $2.8 billion, according to PitchBook.

May
10
2021
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ServiceNow leaps into applications performance monitoring with Lightstep acquisition

This morning ServiceNow announced that it was acquiring Lightstep, an applications performance monitoring startup that has raised over $70 million, according to Crunchbase data. The companies did not share the acquisition price.

ServiceNow wants to take advantage of Lightstep’s capabilities to enhance its IT operations offerings. With Lightstep, the company should be able to provide customers with a way to monitor the performance of applications with the goal of detecting problems before the grow into major issues that take down a website or application.

“With Lightstep, ServiceNow will transform how software solutions are delivered to customers. This will ultimately make it easier for customers to innovate quickly. Now they’ll be able to build and operate their software faster than ever before and take the new era of work head on with confidence,” Pablo Stern, SVP & GM for IT Workflow Products at ServiceNow said in a statement.

Ben Sigelman, founder and CEO at Lightstep sees the larger organization being a good landing spot for his company. “We’ve always believed that the value of observability should extend across the entire enterprise, providing greater clarity and confidence to every team involved in these modern, digital businesses. By joining ServiceNow, together we will realize that vision for our customers and help transform the world of work in the process […], Sigelman said in a statement.

Lightstep is part of the application performance monitoring market with companies like DataDog, New Relic and AppDynamics, which Cisco acquired in 2017 the week before it was scheduled to IPO for $3.7 billion. It seems to be an area that is catching the interest of larger enterprise vendors, who are picking off smaller startups in the space.

Last November, IBM bought Instana, an APM startup and then bought Turbonomic for $2 billion at the end of last month as a complementary technology. Being able to monitor apps and keep them up and running is crucial, not only from a business continuity perspective, but also from a brand loyalty one. Even if the app isn’t completely down, but is running slowly or generally malfunctioning in some way, it’s likely to annoy users and could ultimately cause users to jump to a competitor. This type of software gives customers the ability to observe and detect problems before they have an impact on large numbers of users.

Lightstep, which is based in San Jose California, was founded in 2015. It raised $70 million from investors like Altimeter Capital, Sequoia, Redpoint and Harrison Metal. Customers include GitHub, Spotify and Twilio. The deal is expected to close this quarter.

May
03
2021
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Dell dumps another big asset, moving Boomi to Francisco Partners and TPG for $4B

It’s widely known that Dell has a debt problem left over from its massive acquisition of EMC in 2016, and it seems to be moving this year to eliminate part of it in multi-billion-dollar chunks. The first step was spinning out VMware as a separate company last month, a move expected to net close to $10 billion.

The second step, long expected, finally dropped last night when the company announced it was selling Boomi to a couple of private equity firms for $4 billion. Francisco Partners is joining forces with TPG to make the deal to buy the integration platform.

Boomi is not unlike MuleSoft, a company that Salesforce purchased in 2018 for $6.5 billion, although a bit longer in the tooth. They both help companies with integration problems by creating connections between disparate systems. With so many pieces in place from various acquisitions over the years, it seems like a highly useful asset for Dell to help pull these pieces together and make them work, but the cash is trumping that need.

Providing integration services is a growing requirement as companies look for ways to make better use of data locked in siloed systems. Boomi could help, and that’s one of the primary reasons for the acquisition, according to Francisco executives.

“The ability to integrate and connect data and workflows across any combination of applications or domains is a critical business capability, and we strongly believe that Boomi is well positioned to help companies of all sizes turn data into their most valuable asset,” Francisco CEO Dipanjan Deb and partner Brian Decker said in a statement.

As you would expect, Boomi’s CEO Chris McNabb put a positive spin on the deal about how his new bosses were going to fuel growth for his company. “By partnering with two tier-one investment firms like Francisco Partners and TPG, we can accelerate our ability for our customers to use data to drive competitive advantage. In this next phase of growth, Boomi will be in a position of strength to further advance our innovation and market trajectory while delivering even more value to our customers,” McNabb said in a statement.

All of this may have some truth to it, but the company goes from being part of a large amorphous corporation to getting absorbed in the machinery of two private equity firms. What happens next is hard to say.

The company was founded in 2000, and sold to Dell in 2010. Today, it has 15,000 customer, but Dell’s debt has been well documented, and when you string together a couple of multi-billion-dollar deals as Dell has recently, pretty soon you’re talking real money. While the company has not stated it will explicitly use the proceeds of this deal to pay off debt as it did with the VMware announcement, it stands to reason that this will be the case.

The deal is expected to close later this year, although it will have to pass the typical regulatory scrutiny prior to that.

Apr
28
2021
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Near acquires the location data company formerly known as UberMedia

Data intelligence company Near is announcing the acquisition of another company in the data business — UM.

In some ways, this echoes Near’s acquisition of Teemo last fall. Just as that deal helped Singapore-headquartered Near expand into Europe (with Teemo founder and CEO Benoit Grouchko becoming Near’s chief privacy officer), CEO Anil Mathews said that this new acquisition will help Near build a presence in the United States, turning the company into “a truly global organization,” while also tailoring its product to offer “local flavors” in each country.

The addition of UM’s 60-person team brings Near’s total headcount to around 200, with UM CEO Gladys Kong becoming CEO of Near North America.

At the same time, Mathews suggested that this deal isn’t simply about geography, because the data offered by Near and UM are “very complementary,” allowing both teams to upsell current customers on new offerings. He described Near’s mission as “merging two diverse worlds, the online world and the offline world,” essentially creating a unified profile of consumers for marketers and other businesses. Apparently, UM is particularly strong on the offline side, thanks to its focus on location data.

Near CEO Anil Mathews and UM CEO Gladys Kong

Near CEO Anil Mathews and UM CEO Gladys Kong. Image Credits: Near

“UM has a very strong understanding of places, they’ve mastered their understanding of footfalls and dwell times,” Mathews added. “As a result, most of the use cases where UM is seeing growth — in tourism, retail, real estate — are in industries struggling due to the pandemic, where they’re using data to figure out, ‘How do we come out of the pandemic?’ ”

TechCrunch readers may be more familiar with UM under its old name, UberMedia, which created social apps like Echofon and UberSocial before pivoting its business to ad attribution and location data. Kong said that contrary to her fears, the company had “an amazing 2020” as businesses realized they needed UM’s data (its customers include RAND Corporation, Hawaii Tourism Authority, Columbia University and Yale University).

And the year was capped by connecting with Near and realizing that the two companies have “a lot of synergies.” In fact, Kong recalled that UM’s rebranding last month was partly at Mathews’ suggestion: “He said, ‘Why do you have media in your name when you don’t do media?’ And we realized that’s probably how the world saw us, so we decided to change [our name] to make it clear what we do.”

Founded in 2010, UM raised a total of $34.6 million in funding, according to Crunchbase. The financial terms of the acquisition were not disclosed.

 

Apr
28
2021
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MessageBird acquires SparkPost for $600M using $800M Series C extension

MessageBird, a communications platform out of the Netherlands, had a busy day today, with two huge announcements. For starters, the company got an $800 million extension on its $200 million Series C round announced last October. It then applied $600 million of the extension to buy email marketing platform SparkPost. The company’s C round now totals at least $1 billion.

Let’s start with the acquisition. MessageBird CEO Robert Vis says his company had an email component prior to the acquisition, but the chance to pick up the largest email provider in the world was too good to pass up.

“If you talk about infrastructure, we’re defining largest […] as a matter of interactions, so basically the amount of emails sent. SparkPost sends about 5 trillion emails a year. And the second thing that’s very important to us is to be able to send high-scale emails when it’s really critical,” Vis told me.

With the company in the fold, it enables MessageBird, which has mostly been in Europe and Asia, to get a stronger foothold in the U.S. market. “So this is as much for us about the technology around SparkPost as it actually is for us to have market entry into the United States with a significant workforce instead of having to build that from scratch,” Vis said.

Rich Harris, CEO of SparkPost, sees the deal as a way to expand SparkPost to multiple channels already available on the MessageBird platform and be a much more powerful combination together than it could have been alone.

“By joining forces with MessageBird, we will be able to bring broader, deeper value to all of our customers through any digital communications,” Harris said in a statement.

Vis agrees saying it gives his company the opportunity to upsell other MessageBird services to SparkPost customers. “SparkPost obviously only offers email. We can offer SparkPost customers way more channels. We can offer them texting, Instagram, WhatsApp or Apple Business Chat. So we feel very excited about leveraging them to go sell much more broad messenger products to their customers,” Vis said.

MessageBird announced its $240 million Series C on a $3 billion valuation last October. The company’s whopping $800 million extension brings the round to around $1 billion. It’s worth noting that the round isn’t completely closed yet, so that’s not an official figure.

“The round isn’t completely closed yet as we are still waiting on some of the funds to come in, so we cannot give you 100% final figures on the round, but we can say with confidence that the round will close at $1 billion or slightly higher,” a company spokesperson explained. It is announcing the funding before everything is 100% done due to regulatory requirements around the acquisition.

Eurazeo, Tiger Global, BlackRock and Owl Rock participated in the extension along with Bonnier, Glynn Capital, LGT Lightstone, Longbow, Mousse Partners and NewView Capital, as well as existing investors such as Accel, Atomico (they led the Series A and B rounds) and Y Combinator. The mix is 70% equity and 30% debt, according to the company.

Today’s acquisition comes on the heels of two others just last month, when the company announced it was acquiring video meeting startup 24Sessions and Hull, a synchronization technology startup. The company also acquired Pusher, a push notification company in January, as MessageBird is using its Series C cash to quickly expand the platform.

Apr
15
2021
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IBM acquires Italy’s myInvenio to integrate process mining directly into its suite of automation tools

Automation has become a big theme in enterprise IT, with organizations using RPA, no-code and low-code tools, and other technology to speed up work and bring more insights and analytics into how they do things every day, and today IBM is announcing an acquisition as it hopes to take on a bigger role in providing those automation services. The IT giant has acquired myInvenio, an Italian startup that builds and operates process mining software.

Process mining is the part of the automation stack that tracks data produced by a company’s software, as well as how the software works, in order to provide guidance on what a company could and should do to improve it. In the case of myInvenio, the company’s approach involves making a “digital twin” of an organization to help track and optimize processes. IBM is interested in how myInvenio’s tools are able to monitor data in areas like sales, procurement, production and accounting to help organizations identify what might be better served with more automation, which it can in turn run using RPA or other tools as needed.

Terms of the deal are not being disclosed. It is not clear if myInvenio had any outside investors (we’ve asked and are awaiting a response). This is the second acquisition IBM has made out of Italy. (The first was in 2014, a company called CrossIdeas that now forms part of the company’s security business.)

IBM and myInvenio are not exactly strangers: The two inked a deal as recently as November 2020 to integrate the Italian startup’s technology into IBM’s bigger automation services business globally.

Dinesh Nirmal, GM of IBM Automation, said in an interview that the reason IBM acquired the company was two-fold. First, it lets IBM integrate the technology more closely into the company’s Cloud Pak for Business Automation, which sits on and is powered by Red Hat OpenShift and has other automation capabilities already embedded within it, specifically robotic process automation (RPA), document processing, workflows and decisions.

Second and perhaps more importantly, it will mean that IBM will not have to tussle for priority for its customers in competition with other solution partners that myInvenio already had. IBM will be the sole provider.

“Partnerships are great but in a partnership you also have the option to partner with others, and when it comes to priority, who decides?” he said. “From the customer perspective, will they work just on our deal, or others first? Now, our customers will get the end result of this… We can bring a single solution to an end user or an enterprise, saying, ‘look you have document processing, RPA, workflow, mining.’ That is the beauty of this and what customers will see.”

He said that IBM currently serves with its automation products customers across a range of verticals, including financial, insurance, healthcare and manufacturing.

Notably, this is not the first acquisition that IBM has made to build out this stack. Last year, it acquired WDG to expand into robotic process automation.

And interestingly, it’s not even the only partnership that IBM has had in process mining. Just earlier this month, it announced a deal with one of the bigger names in the field, Celonis, a German startup valued at $2.5 billion in 2019.

Ironically, at the time, my colleague Ron wondered aloud why IBM wasn’t just buying Celonis outright in that deal. It’s hard to speculate if price was one reason. Remember: We don’t know the terms of this acquisition, but given myInvenio was off the fundraising radar, chances are it’s possibly a little less than Celonis’s price tag.

We’ve asked and IBM has confirmed that it will continue to work with Celonis alongside now offering its own native process mining tools.

“In keeping with IBM’s open approach and $1 billion investment in ecosystem, [Global Business Services, IBM’s enterprise services division] works with a broad range of technologies based on client and market demand, including IBM AI and Automation software,” a spokesperson said in a statement. “Celonis focuses on execution management which supports GBS’ transformation of clients’ business processes through intelligent workflows across industries and domains. Specifically, Celonis has deep connectivity into enterprise systems such as Salesforce, SAP, Workday or ServiceNow, so the Celonis EMS platform helps GBS accelerate clients’ transformations and BPO engagements with these ERP platforms.”

Indeed, at the end of the day, companies that offer services, especially suites of services, are working in environments where they have to be open to customers using their own technology, or bringing in something else.

There may have been another force pushing IBM to bring more of this technology in-house, and that’s wider competitive climate. Earlier this year, SAP acquired another European startup in the process mining space, Signavio, in a deal reportedly worth about $1.2 billion. As more of these companies get snapped up by would-be IBM rivals, and those left standing are working with a plethora of other parties, maybe it was high time for IBM to make sure it had its own horse in the race.

“Through IBM’s planned acquisition of myInvenio, we are revolutionizing the way companies manage their process operations,” said Massimiliano Delsante, CEO, myInvenio, who will be staying on with the deal. “myInvenio’s unique capability to automatically analyze processes and create simulations — what we call a ‘Digital Twin of an Organization’ — is joining with IBM’s AI-powered automation capabilities to better manage process execution. Together we will offer a comprehensive solution for digital process transformation and automation to help enterprises continuously transform insights into action.”

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