Jul
11
2017
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Optimizely hires Jay Larson as its new CEO

Dan Siroker and Jay Larson Co-founder Dan Siroker is stepping down as the CEO of Optimizely. He’s handing the role over to Jay Larson, who was previously CEO at Birst, as well as an executive at Mercury Interactive and Success Factors. Read More

Apr
19
2017
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Optimizely acquires Experiment Engine to offer more collaboration tools for big companies

Dan Siroker While Optimizely has bought other startups before, co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namely, Experiment Engine. Experiment Engine describes itself as “the most comprehensive, easy-to-use conversion optimization platform,” which might make it sound similar to… Read More

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