Apr
09
2018
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Benioff: Every VC in Silicon Valley turned us down

In an interview last month with Julie Bort from Business Insider, Parker Harris and Marc Benioff told the story of how when they first launched the company, they were trying to raise money and nobody would give them a dime. Benioff said he went to every venture capital in Silicon Valley — and was turned down every single time.

This could be a lesson for every startup out there with a vision, who is not able to find conventional financing for your idea. Salesforce found the money, but it took one on one fundraising, rather than the traditional VC route.

The company famously launched in an apartment that Benioff rented, and he put up some of his own money to buy the company’s first computers. Then it was time to go downtown and ask the VCs for money and it did not go well.

“I had to go hat in hand, like I was a high tech beggar, down to Silicon Valley to raise some money…And as I go from venture capitalist to venture capitalist to venture capitalist — and a lot of them are my friends, people I’ve gone to lunch with — and each and every one of them said no,” Benioff said. “Salesforce was never able to raise a single dollar from a venture capitalist,” he added.

He suggested there were a lot of reasons for that including competitors who would call after his meetings and deliberately sabotage him or people who simply didn’t believe in the cloud as a vision of the future of software.

Whatever the reasons, Salesforce was eventually able to raise over $60 million from private individual investors, before going public in 2004. In the context of today’s venture capital environment, it is pretty tough to imagine a guy like Benioff not finding one taker, especially when you consider that he was not exactly an unknown quantity. And still no one would write him a check.

But this wasn’t now. It was in the late 1990s when nobody was thinking about cloud computing and the notion of software on the internet was a distant idea. Benioff was imagining something completely different and not one firm had the vision to see what was coming. Today, Salesforce is a $10 billion company and those folks that turned him down have to be wondering what they were thinking.

“When you start something like Salesforce, you want to surround yourself with people who do believe in you, who do believe you’re going to be successful because you’re going to have a whole bunch of people who are going to tell you that you’re not, Benioff said.

That’s something every entrepreneur should remember.

Apr
08
2018
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Salesforce is working on a blockchain product

Salesforce has always been a company that is looking ahead to the next big technology, whether that was mobile, social, internet of things or artificial intelligence. In an interview with Business Insider’s Julie Bort at the end of March, Salesforce co-founders Marc Benioff and Parker Harris talked about a range of subjects including how the company came to be working on one of the next hot technologies, a blockchain product.

Benioff told a story of being at the World Economic Forum in Switzerland where a bit of serendipity led him to start thinking about blockchain and how it could be used as part of the Salesforce family of products.

As it turned out, there was a crypto conference going on at the same time as the WEF and the two worlds collided at a Salesforce event at the Intercontinental Hotel. While there, one of the crypto conference attendees engaged Benioff in a conversation and it was the start of something.

“I had been thinking a lot about what is Salesforce’s strategy around blockchain, and what is Salesforce’s strategies around cryptocurrencies and how will we relate to all of these things,” Benioff said. He is actually a big believer in the power of serendipity, and he said just by having that conversation, it started him down the road to thinking more seriously about Salesforce’s role in this developing technology.

He said the more he thought about it, the more he believed that Salesforce could make use of Blockchain. Then suddenly something clicked for him and he saw a way to put blockchain and cryptocurrencies to work in Salesforce. “That’s kind of how it works and I hope by Dreamforce we will have a blockchain and cryptocurrency solution.”

Benioff is clearly a visionary and says a lot of that comes from simply paying attention as he did when he talked to this person in Davos, and recognizing an opportunity to expand Salesforce in a meaningful way. “A lot [these ideas] comes from paying attention, listening. There’s new ideas coming all the time,” he said. He recognizes that there are more ideas out there than they can possibly execute, but part of his job is understanding which ones are the most important for Salesforce customers.

Blockchain is the electronic ledger used to track Bitcoin or other digital currencies, but it also has a more general business role. As an irrefutable and immutable record, it can track just about anything of value.

Dreamforce is Salesforce’s enormous annual customer conference. It will be held this year from September 25-28 in San Francisco, and if it all works as planned, they could be announcing a blockchain product this year.

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Check out the whole interview between Salesforce founders Parker Harris and Marc Benioff and Julie Bort from Business Insider:

Jan
04
2018
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Salesforce wants to reach $60 billion revenue goal by 2034

 We all know that Salesforce sets big goals. It just recently blew through its $10 billion goal just a few years after CEO and co-founder Marc Benioff had set it, but the company has no intention of simply stopping there, not by a long shot. In a slide posted on Twitter today from CTO and co-founder Parker Harris’s presentation to a group of analysts, the company revealed that it has… Read More

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