Mar
09
2018
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Dropbox announces deeper integration with Salesforce ahead of IPO

Dropbox is not messing around. Two weeks ago it announced its IPO. Just last week it announced a big partnership with Google and today comes news that it is integrating more deeply with Salesforce.

Dropbox and Salesforce have danced a bit in the past as cloud companies tend to do, but today’s announcement is a bit broader. It involves having Dropbox folders embedded in Salesforce Commerce Cloud and Marketing Cloud giving them a kind of light-weight digital asset management solution.

For example, a company’s creative agency could create photos and other assets for a marketing campaign and store them in Salesforce’s marketing cloud. The folder is fully integrated so that if the agency changes one of the assets, which isn’t unusual, and updates their Dropbox folder, the integrated folder in Salesforce updates automatically.

This kind of integration saves the Salesforce user steps. Instead of having to open Dropbox, navigate to the folder, find the updated asset and manually move it into Salesforce, it all happens in one place.

The companies also announced that there would be deeper integration with Quip, the word processing/collaboration tool Salesforce acquired in 2016 for $750 million. Here, much like the Google G Suite integration announced last week, the companies are trying to make it easier for end users to access their content wherever they want to work.

In this case, there will be two-way integration. They will provide the ability to embed Dropbox folders inside Quip, just as you will be able to do in Marketing and Commerce Clouds, but you will also be able to access and work with Quip documents inside of Dropbox. Again, this is about letting users decide the tools they want to use and where they prefer to access them.

While these kinds of partnerships may seem counter-intuitive, Quentin Clark, SVP of Engineering, Product and Design at Dropbox told TechCrunch last week during the G Suite integration announcement, it’s about giving the people what they want.

“It is enabling best of breed and recognizing that you are going to hire your product to do a certain job and may be hiring other products to do other jobs, and you have to be at peace with that,” he said.

The two companies plan to take it a step further with Salesforce using Dropbox and Dropbox using Salesforce internally for whatever that’s worth. We have seen similar announcements from Salesforce in the past regarding G Suite integration and Office 365 too — so take it as you will.

Although Dropbox would no doubt say these announcements have absolutely nothing to do with the IPO, they probably have everything to do with it. It was clear in the S-1 filing that Dropbox garners the vast majority of its revenue from the consumer side of the business. It seems to be desperately trying to beef up its enterprise street cred ahead of the upcoming IPO. While these partnership announcements could help, the numbers suggest otherwise.

Much like the G Suite integration partnership announced last week, this an announcement and not a launch. That is expected to happen sometime in the second half of this year.

Mar
01
2018
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Dropbox to add native G Suite integration in new partnership with Google

 It’s been an eventful week for Dropbox coming off its announcement last Friday that it was finally going public, but that doesn’t mean the business stops. The company announced plans to partner with Google today to bring native G Suite integration to Dropbox storage. The fact is that more than 50 percent of Dropbox users have a G Suite account — which includes GMail along… Read More

Jan
18
2018
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Okta teams up with ServiceNow to bring identity layer to breach containment

 Okta and fellow cloud company ServiceNow got together to build an app that helps ServiceNow customers using their security operations tools find security issues related to identity and take action immediately.
The company launched the Okta Identity Cloud for Security Operations app today. It’s available in the ServiceNow app store and has been designed for customers who are using both… Read More

Nov
14
2017
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Microsoft’s period of congenial cooperation could be over

 A couple of years ago while a guest of Marc Benioff onstage at Salesforce’s Dreamforce customer conference, Microsoft CEO Satya Nadella said something that seemed to signal a new period of amicable cooperation for his company. Several pieces of evidence seem to suggest that the period of friendly cooperation that was in full bloom in 2015 could be over, and not just with Salesforce. Read More

Nov
14
2017
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Dropbox partners with Autodesk to help users collaborate on large design files

 Dropbox announced a couple of products today to make it easier for Autodesk users to access and share large design files. The products include an integrated desktop app for opening and saving Autodesk files stored in Dropbox and an app for viewing design files without the need for owning Autodesk. These products are long overdue given that Dropbox’s Ross Piper, who is head of ecosystem… Read More

Nov
06
2017
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Salesforce and Google are the latest pals in the cloud

 Salesforce and Google inked a deal today that could provide easier integration between Salesforce tools and Google’s G Suite and Google Analytics. It also named Google as a preferred cloud provider for its core services as part of its international infrastructure expansion. Read More

Nov
03
2017
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Adobe and Microsoft expand partnership with Adobe Experience Manager and Dynamics 365 integration

adobe Adobe and Microsoft expanded their continuing partnership today when they announced that they are making it easy to share data between Adobe Experience Manager, a website marketing tool and Dynamics 365, Microsoft’s CRM tool.
For a sales person that means seeing the latest sales activity and customer interactions from the company website right in the customer record. From a customer… Read More

Oct
18
2017
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Apple and GE announce deep partnership

 While Apple has had its share of enterprise partners in recent years including IBM, Cisco and SAP, today’s announcement that it will be working directly with GE feels a bit different with the two companies more closely intertwined than in previous deals. Apple and GE have committed to build a set of development tools and to develop apps together using Apple’s design sensibility… Read More

Sep
06
2017
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IBM and MIT pen 10-year, $240M AI research partnership

 IBM and MIT came together today to sign a 10-year, $240 million partnership agreement that establishes the MIT-IBM Watson AI Lab at the prestigious Cambridge, MA academic institution. The lab will be co-chaired by Dario Gil, IBM Research VP of AI and Anantha P. Chandrakasan, dean of MIT’s School of Engineering. Big Blue intends to invest $240 million into the lab where IBM researchers… Read More

Aug
31
2017
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Salesforce, IBM deepen partnership with new app integrations

 Salesforce and IBM are joining forces again as they attempt to deepen their alliance. The partnership began last March when they agreed to sell each other’s artificial intelligence products, Watson and Einstein. Today’s announcement is all about data integration. Salesforce will be adding the ability to include IBM weather data in Lightning apps, while IBM will enable customers… Read More

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