Jan
17
2018
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Google and Salesforce unveil first elements of partnership

 Last fall at Dreamforce, Google and Salesforce announced a partnership. Today, the two companies unveiled the first pieces of that agreement. For starters, Google Analytics 360 users can now import data from the Salesforce CRM tool such as leads and opportunities, among other pieces. This could allow marketers to have a more complete view of the customer journey from first contact to sale… Read More

Jan
04
2018
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Salesforce wants to reach $60 billion revenue goal by 2034

 We all know that Salesforce sets big goals. It just recently blew through its $10 billion goal just a few years after CEO and co-founder Marc Benioff had set it, but the company has no intention of simply stopping there, not by a long shot. In a slide posted on Twitter today from CTO and co-founder Parker Harris’s presentation to a group of analysts, the company revealed that it has… Read More

Dec
07
2017
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Salesforce is latest big tech vendor to join the Cloud Native Computing Foundation

 Salesforce announced today that it was joining the Cloud Native Computing Foundation (CNCF), the open-source organization that manages Kubernetes, the popular open-source container orchestration tool. It is the latest in a long line of big name companies, joining the likes of AWS, Oracle, Microsoft, VMware and Pivotal, all of whom joined earlier this year. Read More

Nov
21
2017
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Salesforce appoints Bret Taylor as chief product officer

Quip Chief Executive Officer Bret Taylor And Greylock Partners Partner John Lilly Interview Salesforce has named Bret Taylor, the former chief technology officer at Facebook and founder of Quip, as president and chief product officer. Taylor first joined Salesforce in 2016, when Salesforce acquired word processing app Quip for $750 million. As chief product officer, Taylor will be tasked with leading Salesforce’s product vision, design, development and launches. Read More

Nov
09
2017
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Dreamforce lacks the drama this year

 Dreamforce took place this week in San Francisco, that magical gathering of over more than 150,000 Salesforce faithful that happens every fall. While I didn’t attend in person this time, I was able to get the gist of what was going on through a combination of pre-briefs and live streams. Of course, nothing can pass for actually seeing how thoroughly Salesforce takes over the area… Read More

Nov
06
2017
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Salesforce and Google are the latest pals in the cloud

 Salesforce and Google inked a deal today that could provide easier integration between Salesforce tools and Google’s G Suite and Google Analytics. It also named Google as a preferred cloud provider for its core services as part of its international infrastructure expansion. Read More

Nov
06
2017
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Quip adds an App Store as it pushes toward full-blown collaboration platform

 When Salesforce bought Quip, a document-based, mobile-first collaboration tool for $750 million last September, it may have seemed like an odd purchase, but Salesforce and Quip have been hard at work enhancing the product. Today at the Dreamforce customer conference in San Francisco, the company announced significant updates to the product designed to make it more of a central way to… Read More

Nov
06
2017
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Salesforce to offer more customized AI with myEinstein

 It’s been just over a year since Salesforce introduced Einstein, a set of artificial intelligence technologies that are designed to underlie and enhance the Salesforce product set. Today, at Dreamforce, the company’s enormous customer conference taking place this week in San Francisco, it announced myEinstein, a package of tools it created to help developers and Salesforce… Read More

Oct
10
2017
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Salesforce takes another shot at IoT

 Everyone wants a piece of the Internet of Things, and why not? If predictions come to fruition, there are going to be billions and billions of devices and sensors broadcasting information at us by 2020, and someone has to make sense of it and point us to the data that matters. Salesforce wants to be that company (or at least one of them). Salesforce has never been shy about jumping on the… Read More

Oct
04
2017
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Salesforce continues vertical tilt with new Financial Services Cloud

 The Salesforce product line has always been distinctly horizontal, meaning it’s a general set of tools that can be used across any industry. The company has left it to customers, partners and developers to build industry-specific tools on top of the platform. This began to shift ever so slightly last year when Salesforce took a turn toward the vertical with a set of tools devoted… Read More

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