May
23
2017
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Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

May
23
2017
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Google launches the Chrome Enterprise Bundle for IT admins

a young sundar pichai Google is making it easier for IT admins to deploy and manage its Chrome browser in their businesses. The new Chrome Enterprise Bundle gives admins a single installer for the Chrome browser, the Chrome Legacy Browser Support extension for running the occasional ActiveX widget and a number of administrative policy templates. With the launch of Chrome 58, Google’s browser now also… Read More

May
23
2017
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Google’s huge 4K touchscreen whiteboard is now on sale for $5K

 Google’s Jamboard is not a kitchen app for curating PB&J recipes – it’s a 55-inch digital whiteboard, with pen and touch input, companion iOS and Android apps, an Nvidia Jetson TX1 processor on board and 4K resolution. The behemoth is an enterprise-focused collaboration tool, that comes in three fun colors and has a stand that looks ripped from a Herman Miller catalog, and… Read More

May
23
2017
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Google Attribution is a free and easy way to evaluate marketing efforts

 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More

May
23
2017
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Google is now using deep learning to measure store visits

 Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even more customers. Omnichannel marketing is as big of… Read More

May
17
2017
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Google is giving a cluster of 1,000 Cloud TPUs to researchers for free

 At the end of Google I/O, the company unveiled a new program to give researchers access to the company’s most advanced machine learning technologies for free. The TensorFlow Research Cloud program, as it will be called, will be application based and open to anyone conducting research, rather than just members of academia. If accepted, researchers will get access to a cluster of 1,000… Read More

May
17
2017
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Google.ai aims to make state of the art AI advances accessible to everyone

 On the stage of Google I/O, CEO Sundar Pichai announced Google.ai, a new initiative to democratize the benefits of the latest in machine learning research. Google.ai will serve as a center of Google’s AI efforts — including research, tools and applied AI. The new site will host research from Google and its Brain Team. It also allows anyone to quickly access fun experiments… Read More

May
16
2017
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The Partnership on AI adds Intel, Salesforce and others as it formalizes Grand Challenges and work groups

 Intel, Salesforce, eBay, Sony, SAP, McKinsey & Company, Zalando and Cogitai are joining the Partnership on AI, a collection of companies and non-profits that have committed to sharing best practices and communicating openly about the benefits and risks of artificial intelligence research. The new members will be working alongside existing partners that include Facebook, Amazon, Google,… Read More

May
09
2017
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VMware and Google extend partnership to include Chrome OS management in Workspace One

 One of the beautiful things about owning a Google Chromebook laptop is the surprising lack of maintenance involved. The browser is essentially the OS and you connect to applications via the cloud. Everything gets updated automatically. Easy, peasy right? Well, it gets a bit more complicated when you bring a device into a mixed environment in the enterprise, and VMware announced a partnership… Read More

May
04
2017
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These big tech companies pay their interns the most

 It’s May and that means the window for locking down internships at tech companies is rapidly closing. In reflection of the 2017 recruiting season, Glassdoor took some time to analyze its anonymized salary data, producing a report of the highest paying internships for 2017. We went ahead and pulled the tech companies from the list, and among large tech companies, Facebook leads the… Read More

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