Personal blog of Yzmir Ramirez

Electric, a platform that aims to put IT departments in the cloud, today announced new funding following a continuation of its Series B earlier this year.

Dick Costolo and Adam Bain (01 Advisors) and the Slack Fund participated in the $7 million capital infusion.

01 Advisors put up the majority of the financing ($5 million) with the Slack Fund putting up a little under $1 million and other insiders covering the rest, according to Electric founder and CEO Ryan Denehy.

The funding situation with Electric is a bit unique. Electric raised a $25 million Series B round led by GGV in January of 2019. In March of this year, just before the lockdown, the company reopened the Series B at a higher valuation to make room for Dick Costolo and Adam Bain, raising an additional $14.5 million.

Then the coronavirus pandemic rocked the globe. On Monday March 9, the stock market felt it, triggering a temporary halt on trading. The following week was total financial chaos.

That’s when Adam Bain called up Denehy again. They ‘rapped out’ about the potential for Electric during this turbulent time.

“The increase in remote work is going to be dramatic,” said Denehy, relaying his conversation with Bain. “Larger companies are going to get smarter about budgeting and there is a lot of urgency for them to find ways to spend money around back office tasks like IT more efficiently. Electric becomes more appealing because, dollar for dollar, it’s a lot more efficient than building a big IT department.”

The first week of April, Bain called Denehy again, this time saying that 01 Advisors wanted to put in more money into Electric.

Electric is a platform designed to support the existing IT department of an organization, or in some cases, replace an outsourced IT department. Most of IT’s responsibilities focus on administration, distribution and maintenance of software programs. Electric allows IT to install its software on every corporate machine, giving the department a bird’s-eye view of the organization’s IT situation. It also aims to give IT departments more time to focus on real problem-solving and troubleshooting tasks.

From their own machine, lead IT professionals can grant and revoke permissions, assign roles and ensure all employees’ software is up to date.

Electric is also integrated with the APIs of top software programs, like Dropbox and G-suite, letting IT handle most of their day-to-day tasks through the Electric dashboard. Moreover, Electric is also integrated with Slack, letting folks within the organization flag an issue or ask a question from the platform where they spend the most time.

“The biggest challenge for Electric is keeping up with demand,” said Jason Spinell from the Slack Fund, who also mentioned that he passed on investing in Electric’s seed round and is “excited to sort of rectify [his] mistake.”

Electric also added a new self-service product that can live in the dock, letting employees look at all the software applications provided by the organization from their remote office.

“There are so many stretched IT departments now that have to do a lot more with a lot less,” said Denehy. “There are also companies who were working with an outsourced IT provider and relied on them showing up to the office a few times a week, and all of a sudden that doesn’t work anymore.”

With the current ecosystem, Electric is continuing to spend on marketing but with 180 percent increase in interest from potential clients in the pipeline, according to Denehy.

Editor’s Note: This article has been updated to reflect the accurate amount invested by participants in the round.

Electric, the platform that delivers IT services to small and medium businesses, has today announced that it has raised an additional $14.5 million on its Series B from 01 Advisors, the fund led by Twitter alums Dick Costolo and Adam Bain.

Though the funding is a part of the company’s Series B financing, founder Ryan Denehy explained that the deal was signed on an uptick in valuation, though wouldn’t elaborate further.

Electric raised a $25 million Series B led by GGV in January of 2019.

The company allows businesses with small IT teams, or no IT team, to get on the platform and either automate or manage with one click the various administrative facets of that role. Most IT tasks are focused on administration, distribution and maintenance of software programs.

Electric customers ensure that the software is installed on every corporate machine, effectively giving the top IT employee or decision-maker an easy way to grant and revoke permissions, assign roles and make sure software is up to date on various machines.

The hope is that this allows IT specialists to focus on the jobs that are best suited to their skills, such as troubleshooting, hardware installation and other more difficult tasks.

Denehy said this new fundraise was all about bringing strategic operators under the tent, not cash. He explained that at the close of last year, VCs started reaching out to get in on the company’s Series C. The team sat down for a board meeting where they weighed their options, one of which being a $40 million Series C.

“We have no immediate use for most of that money,” said Denehy. “Is it going to make our customers happy or is it going to make us a better-run company? It’s kind of a philosophical question. A lot of founders sort of equate success to the fact that they raised two rounds within six months of each other, and I just took the contrarian view. I wondered what we could actually do to make our company run better and the conclusion was to get the best business leaders and operators in tech to get around the table at our company.”

This brings Electric’s total funding to just over $50 million. Denehy says part of the reluctance around fundraising stemmed from the fact that Electric had tripled top-line growth over the past two years. But that doesn’t mean he had all the answers when it comes to hyper growth and scaling the business.

Costolo recalled when Bain first met Ryan Denehy, and came back excited about his willingness to learn.

“Ryan is a really enthusiastic founder/CEO,” said Costolo. “Some founders know they don’t have the answers to everything and that there’s still a lot to learn, and they want to learn. And Ryan is right down the middle for that.”

Costolo also explained that he’s excited about how well Electric fits in to the dogma of “software is eating the world,” automating these low-level tasks to free up resources and energy for higher-order tasks.

Costolo and Bain operate slightly unusually for a growth-stage fund (01 Advisors writes checks for later A rounds and B rounds). The duo don’t want to take board seats, as they’d rather be “sitting next to the founder instead of across the table from the founder.”

This results in a hands-on approach based on their experience as operators. Remember, Costolo grew Twitter to a market cap of $23.4 billion before stepping down, and Bain spent six years at Twitter as president of Global Revenue and Partnerships before stepping into the COO role.

Costolo and Bain have already brought their hands-on approach to Electric, having conversations with the head of HR around how to introduce HR business partners to different departments and how to scale and set goals for the enterprise sales team.