Personal blog of Yzmir Ramirez

 We have discovered that Criteo, the French ad tech company that raised $250 million in an IPO on NASDAQ last October, has quietly made an acquisition. It’s bought AdQuantic, another ad tech startup from France co-founded by two doctors of statistical physics, which has developed a bid management tool for search marketing based on game theory, quantum physics and related mathematical models. Read More

 UK-based Tesco, the world’s second-largest retailer after Walmart, has made a killing in its sector by jumping early into the use of big data, collected via loyalty cards as well as through stores and online, to figure out what its customers wanted to buy. Today, Dunnhumby, the data science group that helped Tesco with that effort, which Tesco eventually acquired, is making an acquisition of… Read More