Aug
09
2019
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Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in San Francisco. Grab your early-bird tickets right now — $100 savings ends today!

Customer experience covers a broad array of enterprise software and includes data collection, analytics and software. Adobe deals with all of this, including the Adobe Experience Platform for data collection, Adobe Analytics for visualization and understanding and Adobe Experience Cloud for building applications.

The idea is to begin to build an understanding of your customers through the various interactions you have with them, and then build applications to give them a positive experience. There is a lot of talk about “delighting” customers, but it’s really about using the digital realm to help them achieve what they want as efficiently as possible, whatever that means to your business.

Ahuja will be joining TechCrunch’s editors, along with Qualtrics chief experience officer Julie Larson-Green and Segment CEO Peter Reinhardt to discuss the finer points of what it means to build a customer experience, and how software can help drive that.

Ahuja has been with Adobe since 2005 when he joined as part of the $3.4 billion Macromedia acquisition. His primary role today involves building and managing strategic partnerships and initiatives. Prior to this, he was the head of Emerging Businesses and the GM of Adobe’s Data Management Platform business, which focuses on advertisers. He also spent seven years in Adobe’s Corporate Development Group, where he helped complete the acquisitions of Omniture, Scene7, Efficient Frontier, Demdex and Auditude.

Amit will be joining us on September 5 in San Francisco, along with some of the biggest influencers in enterprise, including Bill McDermott from SAP, Scott Farquhar from Atlassian, Aparna Sinha from Google, Wendy Nather from Duo Security, Aaron Levie from Box and Andrew Ng from Landing AI.

Early-bird savings end today, August 9. Book your tickets today and you’ll save $100 before prices go up.

Bringing a group? Book our 4+ group tickets and you’ll save 20% on the early-bird rate. Bring the whole squad here.

Mar
26
2019
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Adobe launches its Commerce Cloud, based on its Magento acquisition

Adobe today announced the launch of its Commerce Cloud, the newest part of the company’s Experience Cloud. Unsurprisingly, the Commerce Cloud builds on the company’s $1.68 billion acquisition of Magento last May. Indeed, at its core, the Adobe Commerce Cloud is essentially a fully managed cloud-based version of the Magento platform that is fully integrated with the rest of Adobe’s tools, including its Analytics Cloud, Marketing Cloud and Advertising Cloud.

With this launch, Adobe is also extending the platform by adding new features like dashboards for keeping an eye on a company’s e-commerce strategy and, for the first time, an integration with the Amazon marketplace from which users will be able to directly manage within the Commerce Cloud interface.

“For Adobe, that’s really important because it actually closes the last mile in its Experience offering,” said Jason Woosley, Adobe’s VP of its commerce product and platform and Magento’s former VP of product and technology. “It’s no mystery that they’ve been looking at commerce offerings in the past. We’re just super glad that they settled on us.”

Woosley also stressed that this new product isn’t just about closing the last mile for Adobe from a commerce perspective but also from a data intelligence perspective.”If you think about behavioral data you get from your interactions with our content, that’s all very critical for understanding how your customers are interacting with your brand,” he said. “But now that we’ve got a commerce offering, we are actually able to put the dollars and cents behind that.”

Adobe notes that this new offering also means that Magento users won’t have to worry about the operational aspects of running the service themselves. To ensure that it can manage this for these customers, the company has tweaked the service to be flexible and scalable on its platform.

Woosley also stressed the importance of the Amazon integration that launches with the Commerce Cloud. “Love it or hate it,” he said of Amazon. “Either you are comfortable participating in those marketplaces or you are not, but at the end of the day, they are capturing more and more of the initial product search.” Commerce Cloud users will be able to pick and choose which parts of their inventory will appear on Amazon and at what prices. Plenty of brands, after all, only want to showcase a selection of their products on Amazon to drive their brand awareness and then drive customers back to their own e-commerce stores.

It’s worth noting that all of the usual Magento extensions will work on the Adobe Commerce Cloud. That’s important given that there are more than 300,000 developers in the Magento ecosystem, plus thousands of partners. With that, the Commerce Cloud can cover quite a few use cases that wouldn’t be important enough for Adobe itself to put its own resources behind but that make the platform attractive for a wider range of potential users.

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