Feb
08
2018
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Adobe brings more AI smarts to its Experience Manager

 Unless you’ve ever used it, chances are you’ve never heard of Adobe’s Experience Manager. Inside of large enterprises, though, it’s among the most popular cross-platform content management systems for marketing teams and those who have to manage large online stores. Today, the company is launching an update to the Experience Manager that brings a number of new… Read More

Dec
15
2017
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Adobe had a record quarter, but still has substantial untapped potential

 Adobe announced a record quarter yesterday with $2.01 billion in revenue for Q42017. That represents a healthy 25 percent year over year increase for the company, but about half of that continues to come from Creative Cloud. Experience Cloud, which includes Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud in many ways represents promise for even greater revenue in… Read More

Nov
07
2017
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Why Adobe’s Advertising Cloud is (mostly) a private cloud

 Adobe likes to talk about its public cloud partnerships with Microsoft and others, but it doesn’t often talk about its private cloud strategy. It’s no secret that there are plenty of good reasons for using a private data center and Adobe manages a few of these around the globe. For most businesses, opting for a private cloud comes down to cost, but for Adobe’s Advertising… Read More

Nov
03
2017
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Adobe and Microsoft expand partnership with Adobe Experience Manager and Dynamics 365 integration

adobe Adobe and Microsoft expanded their continuing partnership today when they announced that they are making it easy to share data between Adobe Experience Manager, a website marketing tool and Dynamics 365, Microsoft’s CRM tool.
For a sales person that means seeing the latest sales activity and customer interactions from the company website right in the customer record. From a customer… Read More

Nov
01
2017
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InVision picks up $100 million Series E

 InVision, the design collaboration tool based out of New York, has today announced the close of a $100 million Series E funding round. The financing was led by Battery Ventures, with participation from existing investors Accel, Tiger Global Management, FirstMark and ICONIQ Capital, along with new investors Spark Capital and Geodesic. InVision launched back in 2011 as a tool that would simply… Read More

Oct
18
2017
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Adobe expands its Creative Cloud services for enterprises

 Adobe is using its annual MAX conference to launch a number of new features that are especially interesting to enterprises today. Usually, when we talk about enterprise software, we’re talking about pretty boring line-of-business applications, but as many of the biggest companies are also bringing their creative agencies in-house, their need for collaborative tools that work across teams… Read More

Sep
27
2017
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Adobe wants to make every online retailer more analytical

 In its most recent earnings report, Adobe reported record revenue, but CEO Shantanu Narayen admitted he was a bit disappointed with the Experience Cloud results. That’s the part of Adobe that includes the Analytics Cloud. Today, the company is announcing an update to the analytics product aimed specifically at the lucrative retail/ecommerce market. Perhaps it’s not a coincidence.… Read More

Sep
07
2017
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Microsoft and Adobe announce an expanded partnership around Adobe Sign and Microsoft Teams

 Almost exactly a year ago, Microsoft and Adobe announced a strategic partnership around Microsoft’s Azure cloud and Adobe’s Marketing Cloud. That, however, was only a first step for the two companies. Today, they are announcing a major expansion of this partnership that sees them collaborating around e-signatures and team communications. Read More

Jun
29
2017
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Adobe releases analytics tools for conversational AI

 It’s still hard to say if the voice-controlled aluminum can will be the next smartphone or the next Segway, but either way, brands are preparing. This morning Adobe launched a new set of analytics tools, Adobe Sensei for Voice, to help brands take advantage of conversational data to improve targeting and, ideally, conversions.
Adobe says it can consume data from Alexa, Siri, Google… Read More

Mar
20
2017
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Adobe unifies its digital businesses on a single cloud platform

Adobe Systems world headquarters in downtown San Jose, California Adobe opened its Digital Marketing Summit in Las Vegas this week with a big splash, announcing a new “Experience Cloud,” which brings all of its digital cloud businesses together onto a single platform. While there is an element of pure marketing at play here, it also makes sense for Adobe to pull its various digital clouds — Creative, Document, Marketing, Analytics and… Read More

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