May
14
2020
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Adobe announces AI toolbox for Experience Platform

Most companies don’t have the personnel to do AI well, so they turn to platform vendors like Adobe for help. Like other platforms, it has been building AI into its product set for several years now, but wanted to give marketers a set of tools that take advantage of some advanced AI capabilities out of the box.

Today, the company announced five pre-packaged AI solutions specifically designed to give marketers more intelligent insight. Amit Ahuja, VP of ecosystem development at Adobe, says even before the pandemic, customers were struggling to deal with the onslaught of data and how they could use it to understand their customers better.

“There is so much data coming in, and customers are struggling to leverage this data — and not just for the purpose of analytics and insights, which is a huge part of it, but also to do predictive optimization,” Ahuja explained.

What’s more, we’ve known for some time that when there is so much data, it becomes impossible to make sense of it manually. Given that AI deals best with tons of data, Adobe wanted to take advantage of that, while packaging some popular data scenarios in a way that makes it easy for marketers to get insights.

That data comes from the Adobe Experience Platform, which the is designed to pull data not only from Adobe products, but from a variety of enterprise sources to help marketers build a more complete picture of their customers and get answers to key questions.

Customer Insights AI helps users understand their customers better. Image Credit: Adobe

The company is announcing a total of five AI tools today, two of which are generally available with the remainder in Beta for now. For starters, Customer AI helps marketers understand why their customers do what they do. For instance, why they keep coming back or why they stopped. Attribution AI helps marketers understand how effective their strategies are, something that’s always important, but especially in this economy where effectively deploying spend is more important than ever.

The first of the Beta tools is Journey AI, which helps marketers decide the best channel to engage customers. Content and Commerce AI looks at the most effective way to deliver content and finally Leads AI looks at the visitors most likely to convert to customers.

These five are just a start, and the company plans to add new tools to the toolbox as customers look for additional insights from the data to help them improve their marketing outcomes.

Aug
14
2019
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Every TC Sessions: Enterprise 2019 ticket includes a free pass to Disrupt SF

Shout out to all the savvy enterprise software startuppers. Here’s a quick, two-part money-saving reminder. Part one: TC Sessions: Enterprise 2019 is right around the corner on September 5, and you have only two days left to buy an early-bird ticket and save yourself $100. Part two: for every Session ticket you buy, you get one free Expo-only pass to TechCrunch Disrupt SF 2019.

Save money and increase your ROI by completing one simple task: buy your early-bird ticket today.

About 1,000 members of enterprise software’s powerhouse community will join us for a full day dedicated to exploring the current and future state of enterprise software. It’s certainly tech’s 800-pound gorilla — a $500 billion industry. Some of the biggest names and brightest minds will be on hand to discuss critical issues all players face — from early-stage startups to multinational conglomerates.

The day’s agenda features panel discussions, main-stage talks, break-out sessions and speaker Q&As on hot topics including intelligent marketing automation, the cloud, data security, AI and quantum computing, just to name a few. You’ll hear from people like SAP CEO Bill McDermott; Aaron Levie, Box co-founder; Jim Clarke, director of Quantum Hardware at Intel and many, many more.

Customer experience is always a hot topic, so be sure to catch this main-stage panel discussion with Amit Ahuja (Adobe), Julie Larson-Green (Qualtrics) and Peter Reinhardt (Segment):

The Trials and Tribulations of Experience Management: As companies gather more data about their customers and employees, it should theoretically improve their experience, but myriad challenges face companies as they try to pull together information from a variety of vendors across disparate systems, both in the cloud and on prem. How do you pull together a coherent picture of your customers, while respecting their privacy and overcoming the technical challenges?

TC Sessions: Enterprise 2019 takes place in San Francisco on September 5. Take advantage of this two-part money-saving opportunity. Buy your early-bird ticket by August 16 at 11:59 p.m. (PT) to save $100. And score a free Expo-only pass to TechCrunch Disrupt SF 2019 for every ticket you buy. We can’t wait to see you in September!

Interested in sponsoring TC Sessions: Enterprise? Fill out this form and a member of our sales team will contact you.

Aug
09
2019
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Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in San Francisco. Grab your early-bird tickets right now — $100 savings ends today!

Customer experience covers a broad array of enterprise software and includes data collection, analytics and software. Adobe deals with all of this, including the Adobe Experience Platform for data collection, Adobe Analytics for visualization and understanding and Adobe Experience Cloud for building applications.

The idea is to begin to build an understanding of your customers through the various interactions you have with them, and then build applications to give them a positive experience. There is a lot of talk about “delighting” customers, but it’s really about using the digital realm to help them achieve what they want as efficiently as possible, whatever that means to your business.

Ahuja will be joining TechCrunch’s editors, along with Qualtrics chief experience officer Julie Larson-Green and Segment CEO Peter Reinhardt to discuss the finer points of what it means to build a customer experience, and how software can help drive that.

Ahuja has been with Adobe since 2005 when he joined as part of the $3.4 billion Macromedia acquisition. His primary role today involves building and managing strategic partnerships and initiatives. Prior to this, he was the head of Emerging Businesses and the GM of Adobe’s Data Management Platform business, which focuses on advertisers. He also spent seven years in Adobe’s Corporate Development Group, where he helped complete the acquisitions of Omniture, Scene7, Efficient Frontier, Demdex and Auditude.

Amit will be joining us on September 5 in San Francisco, along with some of the biggest influencers in enterprise, including Bill McDermott from SAP, Scott Farquhar from Atlassian, Aparna Sinha from Google, Wendy Nather from Duo Security, Aaron Levie from Box and Andrew Ng from Landing AI.

Early-bird savings end today, August 9. Book your tickets today and you’ll save $100 before prices go up.

Bringing a group? Book our 4+ group tickets and you’ll save 20% on the early-bird rate. Bring the whole squad here.

Aug
05
2019
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Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise to discuss customer experience management

There are few topics as hot right now in the enterprise as customer experience management, that ability to collect detailed data about your customers, then deliver customized experiences based on what you have learned about them. To help understand the challenges companies face building this kind of experience, we are bringing Segment CEO Peter Reinhardt to TechCrunch Sessions: Enterprise on September 5 in San Francisco (p.s. early-bird sales end this Friday, August 9).

At the root of customer experience management is data — tons and tons of data. It may come from the customer journey through a website or app, basic information you know about the customer or the customer’s transaction history. It’s hundreds of signals and collecting that data in order to build the experience where Reinhardt’s company comes in.

Segment wants to provide the infrastructure to collect and understand all of that data. Once you have that in place, you can build data models and then develop applications that make use of the data to drive a better experience.

Reinhardt, and a panel that includes Qualtrics’ Julie Larson-Green and Adobe’s Amit Ahuja, will discuss with TechCrunch editors the difficulties companies face collecting all of that data to build a picture of the customer, then using it to deliver more meaningful experiences for them. See the full agenda here.

Segment was born in the proverbial dorm room at MIT when Reinhardt and his co-founders were students there. They have raised more than $280 million since inception. Customers include Atlassian, Bonobos, Instacart, Levis and Intuit .

Early-bird tickets to see Peter and our lineup of enterprise influencers at TC Sessions: Enterprise are on sale for just $249 when you book here; but hurry, prices go up by $100 after this Friday!

Are you an early-stage startup in the enterprise-tech space? Book a demo table for $2,000 and get in front of TechCrunch editors and future customers/investors. Each demo table comes with four tickets to enjoy the show.

Mar
27
2019
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Microsoft, Adobe and SAP prepare to expand their Open Data Initiative

At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort was to make it easier for their customers to move data between each others’ services by standardizing on a common data format and helping them move their data out of their respective silos and into a single customer-chosen data lake. At this week’s Adobe Summit, the three companies today announced how they plan to expand this program as they look to bring in additional partners.

“The intent of the companies joining forces was really to solve a common customer problem that we hear time and time again, which is that there are high-value business data tends to be very siloed in a variety of different applications,” Alysa Taylor, Microsoft’s corporate vice president, Business Applications & Global Industry, told me. “Being able to extract that data, reason over that data, garner intelligence from that data, is very cost-prohibitive and it’s very manual and time-consuming.”

The core principle of the alliance is that the customers own their data and they should be able to get as much value out of it as they can. Ideally, having this common data schema means that the customer doesn’t have to figure out ways to transform the data from these vendors and can simply flow all of it into a single data lake that then in turn feeds the various analytics services, machine learning systems and other tools that these companies offer.

At the Adobe Summit today, the three companies showed their first customer use case based on how Unilever is making use of this common data standard. More importantly, though, they also stressed that the Open Data Initiative is indeed open to others. As a first step, the three companies today announced the formation of a partner advisory council.

“What this basically means is that we’ve extended it out to key participants in the ecosystem to come and join us as part of this ODI effort,” Adobe’s VP of Ecosystem Development Amit Ahuja told me. “What we’re starting with is really a focus around two big groups of partners. Number one is, who are the other really interesting ISVs who have a lot of this core data that we want to make sure we can bring into this kind of single unified view. And the second piece is who are the major players out there that are trying to help these customers around their enterprise architecture.”

The first 12 partners that are joining this new council include Accenture, Amadeus, Capgemini, Change Healthcare, Cognizant, EY, Finastra, Genesys, Hootsuite, Inmobi, Sprinklr and WPP . This is very much a first step, though. Over time, the group expects to expand far beyond this first set of partners and include a much larger group of stakeholders.

“We really want to make this really broad in a way that we can quickly make progress and demonstrate that what we’re talking about from a conceptual process has really hard customer benefits attached to it,” Abhay Kumar, SAP’s global vice president, Global Business Development & Ecosystem, noted. The use cases the alliance has identified focus on market intelligence, sales intelligence and services intelligence, he added.

Today, as enterprises often pull in data from dozens of disparate systems, making sense of all that information is hard enough, but to even get to this point, enterprises first have to transform it and make it usable. To do so, they then have to deploy another set of applications that massages the data. “I don’t want to go and buy another 15 or 20 applications to make that work,” Ahuja said. “I want to realize the investment and the ROI of the applications that I’ve already bought.”

All three stressed that this is very much a collaborative effort that spans the engineering, sales and product marketing groups.

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