Personal blog of Yzmir Ramirez

Cisco announced on Friday that it’s acquiring Israeli applications-monitoring startup Epsagon at a price pegged at $500 million. The purchase gives Cisco a more modern microservices-focused component for its growing applications-monitoring portfolio.

The Israeli business publication Globes reported it had gotten confirmation from Cisco that the deal was for $500 million, but Cisco would not confirm that price with TechCrunch.

The acquisition comes on top of a couple of other high-profile app-monitoring deals, including AppDynamics, which the company bought in 2018 for $3.7 billion, and ThousandEyes, which it nabbed last year for $1 billion.

With Epsagon, the company is getting a way to monitor more modern applications built with containers and Kubernetes. Epsagon’s value proposition is a solution built from the ground up to monitor these kinds of workloads, giving users tracing and metrics, something that’s not always easy to do given the ephemeral nature of containers.

As Cisco’s Liz Centoni wrote in a blog post announcing the deal, Epsagon adds to the company’s concept of a full-stack offering in their applications-monitoring portfolio. Instead of having a bunch of different applications monitoring tools for different tasks, the company envisions one that works together.

“Cisco’s approach to full-stack observability gives our customers the ability to move beyond just monitoring to a paradigm that delivers shared context across teams and enables our customers to deliver exceptional digital experiences, optimize for cost, security and performance and maximize digital business revenue,” Centoni wrote.

That experience point is particularly important because when an application isn’t working, it isn’t happening in a vacuum. It has a cascading impact across the company, possibly affecting the core business itself and certainly causing customer distress, which could put pressure on customer service to field complaints, and the site reliability team to fix it. In the worst case, it could result in customer loss and an injured reputation.

If the application-monitoring system can act as an early warning system, it could help prevent the site or application from going down in the first place, and when it does go down, help track the root cause to get it up and running more quickly.

The challenge here for Cisco is incorporating Epsagon into the existing components of the application-monitoring portfolio and delivering that unified monitoring experience without making it feel like a Frankenstein’s monster of a solution globbed together from the various pieces.

Epsagon launched in 2018 and has raised $30 million. According to a report in the Israeli publication, Calcalist, the company was on the verge of a big Series B round with a valuation in the range of $200 million when it accepted this offer. It certainly seems to have given its early investors a good return. The deal is expected to close later this year.

Logging and monitoring tends to be an expensive endeavor because of the sheer amount of data involved. Companies are therefore forced to pick and choose what they monitor, limiting what they can see. Coralogix wants to change that by offering a more flexible pricing model, and today the company announced a $25 million Series B and a new real-time analytics solution called Streama.

First the funding. The round was led by Red Dot Capital Partners and O.G. Tech Ventures, with help from existing investors Aleph VC, StageOne Ventures, Janvest Capital Partners and 2B Angels. Today’s round, which comes after the startup’s $10 million Series A last November, brings the total to $41.2 million raised, according to the company.

When we spoke to Coralogix CEO and co-founder Ariel Assaraf last year regarding the A round, he described his company as more of an intelligent applications performance monitoring with some security logging analytics.

Today, the company announced Streama, which has been in Alpha since July. Assaraf says companies can pick and choose how they monitor and pay only for the features they use. That means if a particular log is only tangentially important, a customer can set it to low priority and save money, and direct the budget toward more important targets.

As the pandemic has taken hold, he says that companies are appreciating the ability to save money on their monitoring costs, and directing those resources elsewhere in the company. “We’re basically building out this full platform that is going to be inside-centric and value-centric instead of volume or machine count-centric in its pricing model,” Assaraf said.

Assaraf differentiates his company from others out there like Splunk, Datadog and Sumo Logic, saying his is a more modern approach to the problem that simplifies the operations. “All these complicated engineering things are being abstracted away in a simple way, so that any user can very quickly create savings and demonstrate that it’s [no longer] an engineering problem, it’s more of a business value question,” he explained.

Since the A round, the company has grown from 25 to 60 people spread out between Israel and the U.S. It plans to grow to 120 people in the next year with the new funding. When it comes to diversity in hiring, he says Israel is fairly homogeneous, so it involves gender parity there, something that he says he is working to achieve. The U.S. operation is still relatively small, with just 12 employees now, but it will be expanding in the next year and it’s something he says that he will need to be thinking about as he hires.

As part of that hiring spree, he wants to kick his sales and marketing operations into higher gear and start spending more on those areas as the company grows.

In the monitoring world, typically when you spin up a new instance, you pay a fee to monitor it. If you are particularly active in any given month, that can result in a hefty bill at the end of the month. That leads to limiting what you choose to monitor, to control costs. New Relic wants to change that, and today it announced it’s moving to a model where customers pay by the user instead, with a smaller, less costly data component.

The company is also simplifying its product set with the goal of encouraging customers to instrument everything instead of deciding what to monitor and what to leave out to control cost. “What we’re announcing is a completely reimagined platform. We’re simplifying our products from 11 to three, and we eliminate those barriers to standardizing on a single source of truth,” New Relic founder and CEO Lew Cirne told TechCrunch.

The way the company can afford to make this switch is by exposing the underlying telemetry database that it created to run its own products. By taking advantage of this database to track all of your APM, tracing and metric data all in one place, Cirne says they can control costs much better and pass those savings onto customers, whose bills should be much smaller based on this new pricing model, he said.

“Prior to this, there has not been any technology that’s good at gathering all of those data types into a single database, what we would call a telemetry database. And we actually created one ourselves and it’s the backbone of all of our products. [Up until now], we haven’t really exposed it to our customers, so that they can put all their data into it,” he said.

New Relic Telemetry Data. Image Credit: New Relic

The company is distilling the product set into three main categories. The first is the Telemetry Data Platform, which offers a single way to gather any events, logs or traces, whether from their agents or someone else’s or even open-source monitoring tools like Prometheus.

The second product is called Full-stack Observability. This includes all of their previous products, which were sold separately, such as APM, mobility, infrastructure and logging. Finally they are offering an intelligence layer called New Relic AI.

Cirne says by simplifying the product set and changing the way they bill, it will save customers money through the efficiencies they have uncovered. In practice, he says, pricing will consist of a combination of users and data, but he believes their approach will result in much lower bills and more cost certainty for customers.

“It’ll vary by customer, so this is just a rough estimate, but imagine that the typical New Relic bill under this model will be a 70% per user charge and 30% data charge, roughly, but so if that’s the case, and if you look at our competitors, 100% of the bill is data,” he said.

The new approach is available starting today. Companies can try it with a 100 GB single-user account.

In recent weeks, millions have started working from home, putting unheard-of pressure on services like video conferencing, online learning, food delivery and e-commerce platforms. While some verticals have seen a marked reduction in traffic, others are being asked to scale to new heights.

Services that were previously nice to have are now necessities, but how do organizations track pressure points that can add up to a critical failure? There is actually a whole class of software to help in this regard.

Monitoring tools like Datadog, New Relic and Elastic are designed to help companies understand what’s happening inside their key systems and warn them when things may be going sideways. That’s absolutely essential as these services are being asked to handle unprecedented levels of activity.

At a time when performance is critical, application performance monitoring (APM) tools are helping companies stay up and running. They also help track root causes should the worst case happen and they go down, with the goal of getting going again as quickly as possible.

We spoke to a few monitoring vendor CEOs to understand better how they are helping customers navigate this demand and keep systems up and running when we need them most.

IT’s big moment

When Salesforce launched Force.com in 2007 as a place for developers to build applications on top of Salesforce, it was a pivotal moment for the concept of SaaS platforms. Since then, it’s been said that every enterprise SaaS company wants to be a platform play. Today, New Relic achieved that goal when it announced the New Relic One Observability Platform at the company’s FutureStack conference in New York City.

Company co-founder and CEO Lew Cirne explained that in order to be a platform, by definition, it is something that other people can build software on. “What we are shipping is a set of capabilities to enable our customers and partners to build their own observability applications on the very same platform that we’ve built our product,” Cirne told TechCrunch.

He sees these third-party developers building applications to enable additional innovations on top of the New Relic platform that perhaps New Relic’s engineers couldn’t because of time and resource constraints. “There are so many use cases for this data, far more than the engineers that we have at our company could ever do, but a community of people who can do this together can totally unlock the power of this data,” Cirne said.

Like many platform companies, New Relic found that as it expanded its own offering, it required a platform for its developers to access a common set of services to build these additional offerings, and as they built out this platform, it made it possible to open it up to external developers to access the same set of services as the New Relic engineering team.

“What we have is metrics, logs, events and traces coming from our customers’ digital software. So they have access to all that data in real time to build applications, measure the health of their digital business and build applications on top of that. Just as Force.com was the thing that really transformed Salesforce as a company into being a strategic vendor, we think the same thing will happen for us with what we’re offering,” he said.

As a proof point for the platform, the company is releasing a dozen open-source tools built on top of the New Relic platform today in conjunction with the announcement. One example is an application to help identify where companies could be over-spending on their AWS bills. “We’re actually finding 30-40% savings opportunities for them where they’re provisioning larger servers than they need for the workload. Based on the data that we’re analyzing, we’re recommending what the right size deployment should be,” Cirne said.

The New Relic One Observability Platform and the 12 free apps will be available starting today.

New Relic, the SaaS applications performance management platform, announced a major update to that platform today. Instead of ripping off the Band-Aid all at once, the company has decided to take a more measured approach to change, giving customers a chance to ease into it.

The new platform, called New Relic One, has been designed to replace the original platform, which was developed over the previous decade. The company says that by moving slowly to the new platform, customers will be able to take advantage of new features that it couldn’t have built on the old platform without having to learn a new a way of working.

Jim Gochee, chief product officer at New Relic, says that all of the existing tooling and functionality will eventually be ported over or reimagined on top of New Relic One. “What it is under the covers for us is a new technology stack and a new platform for our offering. We are still running our existing technology stack with our existing products. So we’re [essentially] running two platforms in two stacks in parallel, but all of the new stuff is going to be built on New Relic One over time,” he explained.

By redesigning the existing platform from scratch, New Relic created a new, modern, more extensible model that will allow it to plug in new functionality more easily over time, and eventually even allow customers to do the same thing. For now, it’s about changing what’s happening under the hood and providing a new user experience in a redesigned user interface.

“New Relic One is very pluggable and extensible, which makes it easier for our own teams to build on, and to extend and expand, and also down the road we will eventually get to the point where partners and customers will be able to extend our UI themselves, which is something that we’re very excited about,” he said.

Among the new features is support for AWS Lambda, the company’s serverless offering. It also enables users to search across multiple accounts. It’s not unusual for customers to be monitoring multiple accounts and sub-accounts. With New Relic One, customers can now search across these accounts and find if issues have cascaded more easily.

In a blog post introducing the new platform, CEO Lew Cirne acknowledged the growing complexity of the monitoring landscape, something the new platform has been specifically designed to address.

“Unlike today’s fragmented tools that can deliver a bag of charts and metrics with a bunch of seemingly unrelated numbers, New Relic One is designed to cut through complexity, provide context, and let you see across artificial organizational boundaries so you can quickly find and fix problems,” Cirne wrote.

Nancy Gohring, a senior analyst at 451 Research, says this flexibility is a key strength of the new approach. “One of the most important updates here is the reworked data model which allows New Relic to offer customers more flexibility in how they can search the operations data they’re collecting and build dashboards. This kind of flexibility is more important in modern app environments that are more complex and dynamic than they used to be. Everyone’s environment is different and digging for the cause of a problem is more complicated than it used to be,” Gohring told TechCrunch. The new ability to search across accounts should help with that.

She concedes that having parallel platforms is not ideal, but sees why the company chose to go this route. “Having two UIs is never great. But the approach New Relic is taking lets them get something totally new out all at once, rather than spending time gradually introducing it. It will let customers try out the new stuff at their own pace,” she said.

New Relic One goes live tomorrow, and will be available at no additional cost to New Relic subscribers.

New Relic CEO Lew Cirne was feeling a bit nostalgic last week when he called to discuss the announcements for the company’s FutureStack conference taking place tomorrow in San Francisco. It had been 10 years since he first spoke to TechCrunch about his monitoring tool. A lot has changed in a decade including what his company is monitoring these days.

Cirne certainly recognizes that his company has come a long way since those first days. The monitoring world is going through a seismic shift as the ways we develop apps changes. His company needs to change with it to remain relevant in today’s market.

In the early days, they monitored Ruby on Rails applications, but gone are the days of only monitoring a fixed virtual machine. Today companies are using containers and Kubernetes, and beyond that, serverless architecture. Each of these approaches brings challenges to a monitoring company like New Relic, particularly the ephemeral nature and the sheer volume associated with these newer ways of working.

‘We think those changes have actually been an opportunity for us to further differentiate and further strengthen our thesis that the New Relic way is really the most logical way to address this.” He believes that his company has always been centered on the code, as opposed to the infrastructure where it’s delivered, and that has helped it make adjustments as the delivery mechanisms have changed.

Today, the company introduced a slew of new features and capabilities designed to keep the company oriented toward the changing needs of its customer base. One of the ways they are doing that is with a new feature called Outlier Detection, which has been designed to address changes in key metrics wherever your code happens to be deployed.

Further, Incident Context lets you see exactly where the incident occurred in the code so you don’t have to go hunting and pecking to find it in the sea of data.

Outlier Detection in action. Gif: New Relic

The company also introduced developer.newrelic.com, a site that extends the base APIs to provide a central place to build on top of the New Relic platform and give customers a way to extend the platform’s functionality. Cirne said each company has its own monitoring requirements, and they want to give them ability to build for any scenario.

In addition, they announced New Relic Query Language (NRQL) data, which leverages the New Relic GraphQL API to help deliver new kinds of customized, programmed capabilities to customers that aren’t available out of the box.”What if I could program New Relic to take action when a certain thing happens. When an application has a problem, it could post a notice to the status page or restart the service. You could automate something that has been historically done manually,” he explained.

Whatever the company is doing it appears to be working It went public in 2014 with an IPO share price of $30.14 and a market cap of $1.4 billion. Today, the share price was $103.65 with a market cap of $5.86 billion (as of publishing).

 Cisco announced today that it intends to acquire Perspica, a machine learning-driven operations analytics firm that has raised $8.5 million. Cisco intends to fold Perspica’s team into AppDynamics, the company it purchased earlier this year for $3.7 billion. Cisco did not share the Perspica purchase price. All of these machinations have a purpose. Cisco is of course at its heart a… Read More

 Monitoring used to be a relatively simple matter. Most companies had a fixed number of applications to monitor. These were usually delivered on the web and lived for a number of years on a fairly fixed number of servers.
Today’s environment is far more varied and complex, and New Relic made a series of announcements today designed to help customers deal with new ways of delivering… Read More