Apr
06
2021
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Okta launches a new free developer plan

At its Oktane21 conference, Okta, the popular authentication and identity platform, today announced a new — and free — developer edition that features fewer limitations and support for significantly more monthly active users than its current free plan.

The new ‘Okta Starter Developer Edition,’ as it’s called, allows developers to scale up to 15,000 monthly active users — up from only 1,000 on its existing free plan. In addition, the company is also launching enhanced documentation, a set of sample apps and new SDKs, which now cover languages and frameworks like Go, Java, JavaScript, Python, Vue.js, React Native and Spring Boot.

“Our overall philosophy isn’t, ‘we want to just provide […] a set of authentication and authorization services.’ The way we’re looking at this is, ‘hey, app developer, how do we provide you the foundation you need to get up and running quickly with authorization and authentication as one part of it,’ ” Diya Jolly, Okta’s chief product officer, told me. And she believes that Okta is in a unique position to do so, because it doesn’t only offer tools to manage authorization and access, but also systems for securing microservices and providing applications with access to privileged resources.

Image Credits: Okta

It’s also worth noting that, while the deal hasn’t closed yet, Okta’s intent to acquire Auth0 significantly extends its developer strategy, given Auth0’s developer-first approach.

As for the expanded free account, Jolly noted that the company found that developers wanted to be able to access more of the service’s features during their prototyping phases. That means the new free Developer Edition comes with support for multi-factor authentication, machine-to-machine tokens and B2B integrations, for example, in addition to expanded support for integrations into toolchains. As is so often the case with enterprise tools, the free edition doesn’t come with the usual enterprise support options and has lower rate limits than the paid plans.

Still, and Jolly acknowledged this, a small to medium-sized business may be able to build applications and take them into production based on this new free plan.

“15K [monthly active users] is is a lot, but if you look at our customer base, it’s about the right amount for the smaller business applications, the real SMBs, and that was the goal. In a developer motion, you want people to try out things and then upgrade. I think that’s the key. No developer is going to come and build with you if you don’t have a free offering that they can tinker around and play with.”

Image Credits: Okta

She noted that the company has spent a lot of time thinking about how to support developers through the application development lifecycle overall. That includes better CLI tools for developers who would rather bypass Okta’s web-based console, for example, and additional integrations with tools like Terraform, Kong and Heroku. “Today, [developers] have to stitch together identity and Okta into those experiences — or they use some other identity — we’ve pre-stitched all of this for them,” Jolly said.

The new Okta Starter Developer Edition, as well as the new documentation, sample applications and integrations, are now available at developer.okta.com.

Mar
04
2021
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Making sense of the $6.5B Okta-Auth0 deal

When Okta announced that it was acquiring Auth0 yesterday for $6.5 billion, the deal raised eyebrows. After all, it’s a substantial amount of money for one identity and access management (IAM) company to pay to buy another, similar entity. But the deal ultimately brings together two companies that come at identity from different sides of the market — and as such could be the beginning of a beautiful identity friendship.

The deal ultimately brings together two companies that come at identity from different sides of the market — and as such could be the beginning of a beautiful identity friendship.

On a simple level, Okta delivers identity and access management (IAM) to companies who use the service to provide single-sign-on access for employees to a variety of cloud services — think Gmail, Salesforce, Slack and Workday.

Meanwhile, Auth0 is a developer tool providing coders with easy API access to single-sign-on functionality. With just a couple of lines of code, the developer can deliver IAM tooling without having to build it themselves. It’s a similar value proposition to what Twilio offers for communications or Stripe for payments.

The thing about IAM is that it’s not exciting, but it is essential. That could explain why such a large number of dollars are exchanging hands. As Auth0 co-founder and CEO Eugenio Pace told TechCrunch’s Zack Whittacker in 2019, “Nobody cares about authentication, but everybody needs it.”

Putting the two companies together generates a fairly comprehensive approach to IAM covering back end to front end. We’re going to look at why this deal matters from an identity market perspective, and if it was worth the substantial price Okta paid to get Auth0.

Halt! Who goes there?

When you think about identity and access management, it’s about making sure you are who you say you are, and that you have the right to enter and access a set of applications. That’s why it’s a key part of any company’s security strategy.

Gartner found that IAM was a $12 billion business last year with projected growth to over $13.5 billion in 2021. To give you a sense of where Okta and Auth0 fit, Okta just closed FY2021 with over $800 million in revenue. Meanwhile Auth0 is projected to close this year with $200 million in annual recurring revenue.

Identity and access management market numbers from Gartner.

Image Credits: Gartner

Among the top players in this market according to Gartner’s November 2020 Magic Quadrant market analysis are Ping Identity, Microsoft and Okta in that order. Meanwhile Gartner listed Auth0 as a key challenger in their market grid.

Michael Kelley, a Gartner analyst, told TechCrunch that Okta and Auth0 are both gaining something from the deal.

“For Okta, while they have a very good product, they have marketing muscle and adoption rates that are not available to smaller vendors like Auth0. When having [IAM] conversations with clients, Okta is almost always on the short list. Auth0 will immediately benefit from being associated with the larger Okta brand, and Okta will likewise now have credibility in the deals that involve a heavy developer focused buyer,” Kelley told me.

Okta co-founder and CEO Todd McKinnon said he was enthusiastic about the deal precisely because of the complementary nature of the two companies’ approaches to identity. “How a developer interacts with the service, and the flexibility they need is different from how the CIO wants to work with [identity]. So by giving customers this choice and support, it’s really compelling,” McKinnon explained.

Mar
03
2021
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Okta acquires cloud identity startup Auth0 for $6.5B

As Okta announced earnings today after the bell, it revealed that it’s buying cloud identity startup Auth0 for a hefty $6.5 billion. The company had a valuation of $1.92 billion when it raised $120 million led by Salesforce Ventures last July.

With Auth0, Okta gets a cloud identity company that helps developers embed identity management into applications, adding an entirely new dimension to its identity platform. Okta co-founder and CEO Todd McKinnon says the acquisition gives his company broad coverage in the identity space and the acquisition has the power to lift identity to a first-class cloud category along with infrastructure, enterprise software like collaboration and CRM and others.

“There are a few other [primary cloud categories], but one of those has to be identity. And for identity to rise to that status, it has to cover all the use cases. It’s got to be both workforce and customer. So workforce [has been] our [primary] business traditionally, and customer is newer,” McKinnon told me.

The customer piece involves having your customers use Okta/Auth0 on the back end to sign onto your platform, rather using it as just your corporate credentials. Having coverage across both areas is what has McKinnon so excited.

Eugenio Pace, co-founder and CEO Auth0, sees his company together with Okta as powerful combination in the identity management space, and he’s not just hyping the deal when he says that. “Together, we can offer our customers workforce and customer identity solutions with exceptional speed, simplicity, security, reliability and scalability. By joining forces, we will accelerate our customers’ innovation and ability to meet the needs and demands of consumers, businesses and employees everywhere,” Pace said in a statement.

Pace and co-founder Matias Woloski came from Microsoft where they worked until launching their startup in 2013. As McKinnon points out this is a substantial company with 800 employees. It is expected to reach $200 million in revenue this year.

“So they have this mindset of building a service that is flexible and API-driven and great tools for developers and all the extensibility or customizability, that developers would need. And you can’t do that later, you have to start from the beginning.”

McKinnon says while they share some common customers, there will be net new ones as well and the nature of the two companies coverage areas means that they can sell Auth0 into traditional Okta customers and vice versa. The combined entities could fill in a soup-to-nuts kind of identity offering.

As Pace told TechCrunch’s Zack Whittaker in 2019, it has always been focused on developers:

“We’re not profitable because we’ve chosen to reinvest and continue to sustain the high scale of growth,” he said. “But we are more efficient every day — in the way we acquire customers, the way we service customers, in the way we ship new design capabilities.”

The question is how much this will change under Okta, but Auth0 users can breathe a sigh of relief in that McKinnon says that the company will operate as an independent unit inside of Okta as they look for paths to integration in the coming months. What’s more, McKinnon says he has a relationship with the two founders going back years and it sounds like there is an element of trust there.

Okta had a pretty good quarter too while it was at it, announcing $234.7 million in revenue up 40% year over year, but Wall Street appears to be unhappy with the deal with the stock price down 6.9% in after hours trading.

Auth0 was founded in 2013 and raised more than $300 million along the way. In addition to Salesforce Ventures, other investors included Sapphire Ventures, Bessemer Venture Partners and Meritech Capital Partners.


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May
15
2018
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Auth0 snags $55M Series D, seeks international expansion

Auth0, a startup based in Seattle, has been helping developers with a set of APIs to build authentication into their applications for the last five years. It’s raised a fair bit of money along the way to help extend that mission, and today the company announced a $55 million Series D.

This round was led by led by Sapphire Ventures with help from World Innovation Lab, and existing investors Bessemer Venture Partners, Trinity Ventures, Meritech Capital and K9 Ventures. Today’s investment brings the total raised to $110 million. The company did not want to share its valuation.

CEO Eugenio Pace said the investment should help them expand further internationally. In fact, one of the investors, World Innovation Lab, is based in Japan and should help with their presence there. “Japan is an important market for us and they should help explain to us how the market works there,” he said.

The company offers an easy way for developers to build in authentication services into their applications, also known as Identification as a Service (IDaaS). It’s a lot like Stripe for payments or Twilio for messaging. Instead of building the authentication layer from scratch, they simply add a few lines of code and can take advantage of the services available on the Auth0 platform.

That platform includes a range of service such as single-sign on, two-factor identification, passwordless log-on and breached password detection.

They have a free tier, which doesn’t even require a credit card, and pay tiers based on the types of users — regular versus enterprise — along with the number of users. They also charge based on machine-to-machine authentication. Pace reports they have 3500 paying customers and tens of thousands of users on the free tier.

All of that has added up to a pretty decent business. While Pace would not share specific numbers, he did indicate the company doubled its revenue last year and expected to do so again this year.

With a cadence of getting funding every year for the last three years, Pace says this round may mark the end of that fundraising cycle for a time. He wasn’t ready to commit to the idea of an IPO, saying that is likely a couple of years away, but he says the company is close to profitability.

With the new influx of money, the company does plan to expand its workforce as moves into markets across the world . They currently have 300 employees, but within a year he expects to be between 400 and 450 worldwide.

The company’s last round was a $30 million Series C last June led by Meritech Capital Partners.

Aug
24
2016
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Authentication startup Auth0 raises $15M as it beefs up security features

auth0 “Identity-as-a-service” startup Auth0 (pronounced “auth zero”) has raised $15 million in Series B funding.
CEO Jon Gelsey said that for many website and mobile app developers, integrating with different login systems can turn into a big headache — and also create security risks. So the company helps those developers manage identity and authentication, whether… Read More

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