Personal blog of Yzmir Ramirez

Jitsu, a graduate of the Y Combinator Summer 2020 cohort, is developing an open-source data integration platform that helps developers send data to a data warehouse. Today, the startup announced a $2 million seed investment.

Costanoa Ventures led the round with participation from Y Combintaor, The House Fund and SignalFire.

In addition to the open-source version of the software, the company has developed a hosted version that companies can pay to use, which shares the same name as the company. Peter Wysinski, Jitsu’s co-founder and CEO, says a good way to think about his company is an open-source Segment, the customer data integration company that was recently sold to Twilio for $3.2 billion.

But, he says, it goes beyond what Segment provides by allowing you to move all kinds of data, whether customer data, connected device data or other types. “If you look at the space in general, companies want more granularity. So let’s say for example, a couple years ago you wanted to sync just your transactions from QuickBooks to your data warehouse, now you want to capture every single sale at the point of sale. What Jitsu lets you do is capture essentially all of those events, all of those streams, and send them to your data warehouse,” Wysinski explained.

Among the data warehouses it currently supports are Amazon Redshift, Google BigQuery, PostGres and Snowflake.

The founders built the open-source project called EventNative to help solve problems they themselves were having moving data around at their previous jobs. After putting the open-source version on GitHub a few months ago, they quickly attained 1,000 stars, proving that they had delivered something that solved a common problem for data teams. They then built the hosted version, Jitsu, which went live a couple of weeks ago.

For now, the company is just the two co-founders, Wysinski and CTO Vladimir Klimontovich and couple of contract engineers, but they intend to do some preliminary hiring over the next year to grow the company, most likely adding engineers. As they begin to build out the startup, Wysinski says that being open source will help drive diversity and inclusion in their hiring.

“The goal is essentially to go after that open-source community and hire people from anywhere because engineers aren’t just […] one color or one race, they’re everywhere, and being open source, and especially being in a remote world, makes it so, so much simpler [to build a diverse workforce], and a lot of companies I feel are going down that road,” he said.

He says along that line, the plan is to be a fully remote company, even after the pandemic ends, as they hire from anywhere. The goal is to have quarterly offsite meetings to check in with employees, but do the majority of the work remotely.

Earlier this month, cloud data warehouse Snowflake turned heads when it debuted on the stock market. Today, Altinity, the commercial company behind the open-source ClickHouse data warehouse, announced a $4 million seed round from Accel along with a new cloud service, Altinity.Cloud.

“Fundamentally, the company started out as an open-source services bureau offering support, training and [custom] engineering features into ClickHouse. And what we’re doing now with this investment from Accel is we’re extending it to offer a cloud platform in addition to the other things that we already have,” CEO Robert Hodges told TechCrunch.

As the company describes it, “Altinity.Cloud offers immediate access to production-ready ClickHouse clusters with expert enterprise support during every aspect of the application life cycle.” It also helps with application design and implementation and production assistance, in essence combining the consulting side of the house with the cloud service.

The company was launched in 2017 by CTO Alexander Zaitsev, who was one of the early adopters of ClickHouse. Up until now the startup has been bootstrapped with revenue from the services business.

Hodges came on board last year after a stint at VMware because he saw a company with tremendous potential, and his background in cloud services made him a good person to lead the company as it built the cloud product and moved into its next phase.

ClickHouse at its core is a relational database that can run in the cloud or on-prem with big improvements in performance, Hodges says. And he says that developers are enamored with it because you can start a project on a laptop and scale it up from there.

“We’re very simple to operate, just a single binary. You can start from a Docker image. You can run it anywhere, literally anywhere that Linux runs, from an Intel Nuc all the way up to clusters with hundreds of nodes,” Hodges explained.

The investment from Accel should help them finish building the cloud product, which has been in private beta since July, while helping them build a sales and marketing operation to help sell it to the target enterprise market. The startup currently has 27 people, with plans to hire 15 more.

Hodges says that he wants to build a diverse and inclusive company, something he says the tech industry in general has failed at achieving. He believes that one of the reasons for that is the requirement of a computer science degree, which he says has created “a gate for women and people of color,” and he thinks by hiring people with more diverse backgrounds, you can build a more diverse company.

“So one of the things that’s high up on my list is to get back to a more equitable and diverse population of people working on this thing,” he said.

Over time, the company sees the cloud business overtaking the consulting arm in terms of revenue, but that aspect of the business will always have a role in the revenue mix because this is complex by its nature, even with a cloud service.

“Customers can’t just do it entirely by having a push-button interface. They will actually need humans that work with them, and help them understand how to frame problems, help them understand how to build applications that take care of that […] And then finally, help them deal with problems that naturally arise when you’re when you’re in production,” he said.

Companies spend inordinate amounts of time and money building data warehouses and moving data from enterprise applications. But once they get the data in, how do they get specific information like product data back out and distribute it to business operations, which can use it to better understand customers? That’s where Census comes in. It builds a layer on top of the data warehouse that makes it easy for the data team to distribute product data where it’s needed.

The company announced a $4.3 million seed today, although it closed last year while they were still building the product. That round was led by Andreessen Horowitz with help from SV Angel and a number of angel investors.

Census CEO Boris Jabes says the company was founded to solve this problem of data distribution from a cloud data warehouse. He says for starters they are concentrating on product data.

“The product is designed to sync data directly from cloud data warehouses like Snowflake, BigQuery and Redshift […] and the main reason we did that was people really needed to get access to this kind of product data and all this data that’s locked in all their systems and take advantage of it,” Jabes explained.

He says that the first step is to make the product data sitting in the data warehouse actionable for the organization. They are working with data teams at early customers to remove the complexity of getting that data out of the warehouse and putting it to work in a more automated fashion.

They do this by creating a unified schema that sits on top of the data in the warehouse and makes it easier to distribute it to the teams that need it inside the organization. It essentially acts as a middleware layer on top of the warehouse that you can take advantage of without having to write code to decide where data might be most useful.

David Ulevitch, who led the investment at a16z, says that removing this manual part of the process is highly valuable. “For years, organizations have had to do the frustrating task of manually syncing data between dozens of apps. This friction is especially painful now that data has become critical to every team in a business, from product to sales. Census sets a new standard for how product-led SaaS companies can operationalize data,” he said in a statement.

Jabes understands these are difficult times for every business, and especially an early-stage startup, but he says they are focusing on an aspect of the business that potential customers need.

“We’ve seen companies actually spending time trying to tackle some of these data problems […] so I’m still optimistic,” he says.

Moving data to the cloud from an on-prem data warehouse like Teradata is a hard problem to solve, especially if you’ve built custom applications that are based on that data. Datometry, a San Francisco startup, has developed a solution to solve that issue, and today it announced a $17 million Series B investment.

WRVI Capital led the round with participation from existing investors including Amarjit Gill, Dell Technologies Capital, Redline Capital and Acorn Pacific. The company has raised a total of $28 million, according to Crunchbase data.

The startup is helping move data and applications — lock, stock and barrel — to the cloud. For starters, it’s focusing on Teradata data warehouses and applications built on top of that because it’s a popular enterprise offering, says Mike Waas CEO and co-founder at the company.

“Pretty much all major enterprises are struggling right now with getting their data into the cloud. At Datometry, we built a software platform that lets them take their existing applications and move them over to new cloud technology as is, and operate with cloud databases without having to change any SQL or APIs,” Waas told TechCrunch.

Today, without Datometry, customers would have to hire expensive systems integrators and take months or years rewriting their applications, but Datometry says it has found a way to move the applications to the cloud, reducing the time to migrate from years to weeks or months, by using virtualization.

The company starts by building a new schema for the cloud platform. It supports all the major players including Amazon, Microsoft and Google. It then runs the applications through a virtual database running the schema and connects the old application with a cloud data warehouse like Amazon Redshift.

Waas sees virtualization as the key here as it enables his customers to run the applications just as they always have on prem, but in a more modern context. “Personally I believe that it’s time for virtualization to disrupt the database stack just the way it has disrupted pretty much everything else in the datacenter,” he said.

From there, they can start developing more modern applications in the cloud, but he says that his company can get them to the cloud faster and cheaper than was possible before, and without disrupting their operations in any major way.

Waas founded the company in 2013 and it took several years to build the solution. This is a hard problem to solve, and he was ahead of the curve in terms of trying to move this type of data. As his solution came online in the last 18 months, it turned out to be good timing as companies were suddenly looking for ways to move data and applications to the cloud.

He says he has been able to build a client base of 40 customers with 30 employees because the cloud service providers are helping with sales and walking them into clients, more than they can handle right now as a small startup.

The plan moving forward is to use some of the money from this round to build a partner network with systems integrators to help with implementation so that they can concentrate on developing the product and supporting other data repositories in the future.

There’s lots of data in the world these days, and there are a number of companies vying to store that data in data warehouses or lakes or whatever they choose to call it. Old-school companies have tended to be on prem, while new ones like Snowflake are strictly in the cloud. Yellowbrick Data wants to play the hybrid angle, and today it got a healthy $81 million Series C to continue its efforts.

The round was led by DFJ Growth with help from Next47, Third Point Ventures, Menlo Ventures, GV (formerly Google Ventures), Threshold Ventures and Samsung. New investors joining the round included IVP and BMW i Ventures. Today’s investment brings the total raised to a brisk $173 million.

Yellowbrick sees a world that many of the public cloud vendors like Microsoft and Google see, one where enterprise companies will be living in a hybrid world where some data and applications will stay on prem and some in the cloud. They believe this situation will be in place for the foreseeable future, so its product plays to that hybrid angle, where your data can be on prem or in the cloud.

The company did not want to discuss valuation in spite of the high amount of raised dollars. Neither did it want to discuss revenue growth rates, other than to say that it was growing at a healthy rate.

Randy Glein, partner at DFJ Growth, did say one of the things that attracted his company to invest in Yellowbrick was its momentum along with the technology, which in his view provides a more modern way to build data warehouses. “Yellowbrick is quickly providing a new generation of ultra-high performance data warehouse capabilities for large enterprises. The technology is a step function improvement on every dimension compared to legacy solutions, helping modern enterprises digest and interpret massive data workloads in a fraction of the time at a fraction of the cost,” he said in a statement.

It’s interesting that a company with just 100 employees would require this kind of money, but as company COO Jason Snodgress told TechCrunch, it costs a lot of money to build out a data warehouse. He’s not wrong. Snowflake, a company that’s building a cloud data warehouse, has raised almost a billion dollars.

Fivetran, a startup that builds automated data pipelines between data repositories and cloud data warehouses and analytics tools, announced a $15 million Series A investment led by Matrix Partners.

Fivetran helps move data from source repositories like Salesforce and NetSuite to data warehouses like Snowflake or analytics tools like Looker. Company CEO and co-founder George Fraser says the automation is the key differentiator here between his company and competitors like Informatica and SnapLogic.

“What makes Fivetran different is that it’s an automated data pipeline to basically connect all your sources. You can access your data warehouse, and all of the data just appears and gets kept updated automatically,” Fraser explained. While he acknowledges that there is a great deal of complexity behind the scenes to drive that automation, he stresses that his company is hiding that complexity from the customer.

The company launched out of Y Combinator in 2012, and other than $4 million in seed funding along the way, it has relied solely on revenue up until now. That’s a rather refreshing approach to running an enterprise startup, which typically requires piles of cash to build out sales and marketing organizations to compete with the big guys they are trying to unseat.

One of the key reasons they’ve been able to take this approach has been the company’s partner strategy. Having the ability to get data into another company’s solution with a minimum of fuss and expense has attracted data-hungry applications. In addition to the previously mentioned Snowflake and Looker, the company counts Google BigQuery, Microsoft Azure, Amazon Redshift, Tableau, Periscope Data, Salesforce, NetSuite and PostgreSQL as partners.

Ilya Sukhar, general partner at Matrix Partners, who will be joining the Fivetran board under the terms of deal sees a lot of potential here. “We’ve gone from companies talking about the move to the cloud to preparing to execute their plans, and the most sophisticated are making Fivetran, along with cloud data warehouses and modern analysis tools, the backbone of their analytical infrastructure,” Sukhar said in a statement.

They currently have 100 employees spread out across four offices in Oakland, Denver, Bangalore and Dublin. They boast 500 customers using their product including Square, WeWork, Vice Media and Lime Scooters, among others.

 Snowflake Computing, the company that built a Data Warehouse as a Service cloud solution, announced a $100 million Series D investment led by Iconiq Capital with help from Madrona Venture Group. Early investors Altimeter Capital, Redpoint Ventures, Sutter Hill Ventures and Wing Ventures also participated. Snowflake last raised $45 million in June, 2015. Today’s investment brings the… Read More