May
07
2018
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Microsoft and DJI team up to bring smarter drones to the enterprise

At the Microsoft Build developer conference today, Microsoft and Chinese drone manufacturer DJI announced a new partnership that aims to bring more of Microsoft’s machine learning smarts to commercial drones. Given Microsoft’s current focus on bringing intelligence to the edge, this is almost a logical partnership, given that drones are essentially semi-autonomous edge computing devices.

DJI also today announced that Azure is now its preferred cloud computing partner and that it will use the platform to analyze video data, for example. The two companies also plan to offer new commercial drone solutions using Azure IoT Edge and related AI technologies for verticals like agriculture, construction and public safety. Indeed, the companies are already working together on Microsoft’s FarmBeats solution, an AI and IoT platform for farmers.

As part of this partnership, DJI is launching a software development kit (SDK) for Windows that will allow Windows developers to build native apps to control DJI drones. Using the SDK, developers can also integrate third-party tools for managing payloads or accessing sensors and robotics components on their drones. DJI already offers a Windows-based ground station.

“DJI is excited to form this unique partnership with Microsoft to bring the power of DJI aerial platforms to the Microsoft developer ecosystem,” said Roger Luo, DJI president, in today’s announcement. “Using our new SDK, Windows developers will soon be able to employ drones, AI and machine learning technologies to create intelligent flying robots that will save businesses time and money and help make drone technology a mainstay in the workplace.”

Interestingly, Microsoft also stresses that this partnership gives DJI access to its Azure IP Advantage program. “For Microsoft, the partnership is an example of the important role IP plays in ensuring a healthy and vibrant technology ecosystem and builds upon existing partnerships in emerging sectors such as connected cars and personal wearables,” the company notes in today’s announcement.

Nov
14
2016
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DroneBase raises from Union Square to pay any pilot for aerial footage

dronebase That drone in your closet could earn you some money thanks to DroneBase, a startup that delivers aerial data and footage to business clients. DroneBase’s new Pilot Program lets drone owners find gigs nearby where they can fly 10-minute missions, upload the assets and get paid if a DroneBase client wants to buy the info. By connecting idle pilots with needy businesses, DroneBase can… Read More

Nov
13
2016
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How drones will reshape the enterprise

battle-drones Most people associate drones with troops and mad scientists tinkering around in their backyards. Thanks to technological breakthroughs — including longer and safer flights — and new federal guidelines enacted this year, drone use is expanding beyond military and consumer markets and is seeping into the enterprise. Read More

Nov
06
2015
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Drone Maker DJI Takes Minority Stake In Iconic Swedish Camera Company Hasselblad

inspire_pro_in_flight On the heels of a $75 million investment from Accel, Chinese drone king DJI is putting some of its funding to use by making some investments of its own. The company this week announced that it would be taking a stake in Hasselblad, a camera maker from Sweden that focuses (!) on high quality equipment, often used in more challenging environments. This is a minority stake and neither… Read More

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