Oct
15
2018
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Twilio acquires email API platform SendGrid for $2 billion in stock

Twilio, the ubiquitous communications platform, today announced its plan to acquire the API-centric email platform SendGrid for about $2 billion in an all-stock transaction. That’s Twilio’s largest acquisition to date, but also one that makes a lot of sense given that both companies aim to make building communications platforms easier for developers.

“The two companies share the same vision, the same model, and the same values,” said Twilio co-founder and CEO Jeff Lawson in today’s announcement. “We believe this is a once-in-a-lifetime opportunity to bring together the two leading developer-focused communications platforms to create the unquestioned platform of choice for all companies looking to transform their customer engagement.”

SendGrid will become a wholly owned subsidiary of Twilio and its common stock will be converted into Twilio stock. The companies expect the acquisition to close in the first half of 2019, after it has been cleared by the authorities.

Twilio’s current focus is on omnichannel communication, and email is obviously a major part of that. And while it offers plenty of services around voice, video and chat, email hasn’t been on its radar in the same way. This acquisition now allows it to quickly build up expertise in this area and expand its services there.

SendGrid went public in 2017. At the time, it priced its stock at $16. Today, before the announcement, the company was trading at just under $31, though that price obviously spiked after the announcement went public. That’s still down from a high of more than $36.5 last month, but that’s in line with the overall movement of the market in recent weeks.

Today’s announcement comes shortly before Twilio’s annual developer conference, so I expect we’ll hear a lot more about its plans for SendGrid later this week.

We asked Twilio for more details about its plans for SendGrid after the acquisition closes. We’ll update this post once we hear more.

Oct
05
2018
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Salesforce acquires Rebel, maker of ‘interactive’ email services, to expand its Marketing Cloud

Salesforce’s Marketing and Commerce Cloud is the company’s smallest division today, so to help beef it up, the company is making an acquisition to add in more features. Salesforce has acquired Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services: recipients of interactive emails can write reviews, shop and take other actions without leaving the messages to do so.

In an announcement on Rebel’s site, the startup said it will be joining Salesforce’s Marketing Cloud operation, which will integrate Rebel’s API-based services into its platform.

“With Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L’Oreal and HelloFresh, turn emails into an extension of their website or app – collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of Salesforce Marketing Clod and fundamentally change the way people interact with email,” the founders note.

That makes it sound as if the company’s existing business will be wound down as part of the move, although Salesforce and Rebel are not specifically commenting on that yet, and so customers haven’t been informed yet one way or the other.

Terms of the deal have not been disclosed in the Rebel announcement. We have contacted both the startup and Salesforce for further comment and to ask about the price. To date, Rebel — co-founded originally as Rebelmail by Joe Teplow and Trever Faden — had raised only about $3 million, with investors including Lerer Hippeau, Sinai Ventures, David Tisch, Gary Vaynerchuk, and others, so if the deal size is equally small, Salesforce likely will not be disclosing it.

Salesforce has made a number of acquisitions to build and expand its marketing services to compete with Adobe and others. Perhaps most notable of these was buying ExactTarget, one of its biggest-ever acquisitions, for $2.5 billion in 2013. (And according to some, it even wanted to buy Adobe at one point.) Competition has been heating up between the two, with Adobe most recently snapping up Marketo for $4.75 billion.

But on the other hand, marketing is currently Saleforce’s smallest division. It pulled in $452 million in revenues last quarter, putting it behind revenues for Sales Cloud ($1 billion), Service Cloud ($892 million) and Salesforce Platform ($712 million). Adding in interactive email functionality isn’t likely to float Marketing and Commerce Cloud to the top of that list, but it does show that Salesforce is trying to improve its products with more functionality for would-be and current customers.

Those customers have a lot of options these days, though, in targeting their own customers with rich email services. Microsoft and Google have both started to add in a lot more features into their own email products, with Outlook and Gmail supporting things like in-email payments and more. There are ways of building such solutions through your current direct marketing providers, or now directly using other avenues.

What will be interesting to see is whether Rebel continues to integrate with the plethora of email service providers it currently works with, or if Salesforce will keep the functionality for itself. Today Rebel’s partners include Oracle, SendGrid, Adobe, IBM, SailThru and, yes, Salesforce.

We’ll update this post as we learn more.

Aug
23
2018
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Mixmax launches IFTTT-like rules to help you manage your inbox

Mixmax, a service that aims to make email and other outbound communications more usable and effective, today announced the official launch of its new IFTTT-like rules for automating many of the most repetitive aspects of your daily email workflow.

On the one hand, this new feature is a bit like your standard email filter on steroids (and with connections to third-party tools like Slack, Salesforce, DocuSign, Greenhouse and Pipedrive). Thanks to this, you can now receive an SMS when a customer who spends more than $5,000 a month emails you, for example.

But rules also can be triggered by any of the third-party services the company currently supports. Maybe you want to send out a meeting reminder based on your calendar entries, for example. You can then set up a rule that always emails a reminder a day before the meeting, together with all the standard info you’d want to send in that email.

“One way we think about Mixmax is that we want to do for externally facing teams and people who talk a lot of customers what GitHub did for engineering and what Slack did for internal team communication,” Mixmax co-founder and CEO Olof Mathé told me. “That’s what we do for external communication.”

While the service started out as a basic Chrome extension for Gmail, it’s now a full-blown email automation system that offers everything from easy calendar sharing to tracking when recipients open an email and, now, building rules around that. Mathé likened it to an executive assistant, but he stressed that he doesn’t think Mixmax is taking anybody’s jobs away. “We’re not here to replace other people,” he said. “We amplify what you are able to do as an individual and give you superpowers so you can become your own personal chief of staff so you get more time.”

The new rules feature takes this to the next level and Mathé and his team plan to build this out more over time. He teased a new feature called “beast mode” that’s coming in the near future and that will see Mixmax propose actions you can take across different applications, for example.

Many of the new rules and connectors will be available to all paying users, though some features, like access to your Salesforce account, will only be available to those on higher-tier plans.

Nov
15
2017
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Email marketer SendGrid up 13% following IPO

 Marketing email company SendGrid had a decent first day on the New York Stock Exchange on Wednesday. After pricing shares at $16, the company closed at $18.03, or up almost 13%. The Denver-based company had raised $131 million after pricing its IPO at $16, above the expected range of $13.50 to $15.50. SendGrid also upsized its IPO, selling 8.2 million shares, instead of 7.7 million.… Read More

Sep
15
2017
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A typical day for researchers on Google’s Brain Team

 What do you and researchers on Google’s Brain Team have most in common? You both probably spend a lot of time triaging email. In a Reddit AMA, 11 Google AI researchers took time to share the activities that consume the greatest chunks of their days. Email was a frequent topic of conversation, in addition to less banal activities like skimming academic papers and brainstorming with… Read More

Jul
11
2017
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Lyft adds automatic ride receipt forwarding for business profiles

 Lyft now makes it easier for business travelers to expense the trips they take for work – rides taken under a Business Profile within the Lyft app can now be automatically forwarded to a number of expense management systems, including Expensify, Chrome River, Concur, Nexonia, Zoho, Abacus and Xpenditure. The auto forwarding basically just takes a step out of the process, but it’s a… Read More

May
11
2017
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Salesforce aims to save you time by summarizing emails and docs with machine intelligence

 We have all seen the studies — some American workers spend upwards of six hours a day handling email. It’s not a great use of time, it destroys productivity and it ultimately costs businesses money. A new paper written by a team Salesforce MetaMind researchers could eventually provide summaries of professional communication. More effective text summarization tools would… Read More

Mar
09
2017
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Google adds add-on support to Gmail

 Here’s some welcome news for Gmail users: Google is adding support for third-party add-ons that can integrate directly into the service. There are plenty of services that add functionality to Gmail already, of course, but they typically do that through a browser extension. With this new capability, which Google announced at its Cloud Next conference in San Francisco today, users will be… Read More

Mar
06
2017
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Spammers expose over a billion email addresses after failed backup

 At its height, River City Media, run by Alvin Slocombe and Matt Ferris, sent out a billion emails a day, slamming Gmail servers with fragmented traffic in order to ensure all of its email went out on time. After failing to password-protect a remote backup, however, the company has exposed its nearly 1.4 billion email records, some of which contain real names and addresses. The company, for… Read More

Sep
29
2016
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Front launches a mobile app for its inbox for teams

newsletter Front has been around for three years, but the startup is only releasing a proper mobile app now. If you’re a Front user, it brings all the features from the desktop version to your phone so that you can manage emails and other communication protocols in multiplayer mode. Front’s basic premise is quite simple. With Front, you can collaborate, comment, assign and reply to those… Read More

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