Aug
23
2018
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Mixmax launches IFTTT-like rules to help you manage your inbox

Mixmax, a service that aims to make email and other outbound communications more usable and effective, today announced the official launch of its new IFTTT-like rules for automating many of the most repetitive aspects of your daily email workflow.

On the one hand, this new feature is a bit like your standard email filter on steroids (and with connections to third-party tools like Slack, Salesforce, DocuSign, Greenhouse and Pipedrive). Thanks to this, you can now receive an SMS when a customer who spends more than $5,000 a month emails you, for example.

But rules also can be triggered by any of the third-party services the company currently supports. Maybe you want to send out a meeting reminder based on your calendar entries, for example. You can then set up a rule that always emails a reminder a day before the meeting, together with all the standard info you’d want to send in that email.

“One way we think about Mixmax is that we want to do for externally facing teams and people who talk a lot of customers what GitHub did for engineering and what Slack did for internal team communication,” Mixmax co-founder and CEO Olof Mathé told me. “That’s what we do for external communication.”

While the service started out as a basic Chrome extension for Gmail, it’s now a full-blown email automation system that offers everything from easy calendar sharing to tracking when recipients open an email and, now, building rules around that. Mathé likened it to an executive assistant, but he stressed that he doesn’t think Mixmax is taking anybody’s jobs away. “We’re not here to replace other people,” he said. “We amplify what you are able to do as an individual and give you superpowers so you can become your own personal chief of staff so you get more time.”

The new rules feature takes this to the next level and Mathé and his team plan to build this out more over time. He teased a new feature called “beast mode” that’s coming in the near future and that will see Mixmax propose actions you can take across different applications, for example.

Many of the new rules and connectors will be available to all paying users, though some features, like access to your Salesforce account, will only be available to those on higher-tier plans.

Nov
15
2017
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Email marketer SendGrid up 13% following IPO

 Marketing email company SendGrid had a decent first day on the New York Stock Exchange on Wednesday. After pricing shares at $16, the company closed at $18.03, or up almost 13%. The Denver-based company had raised $131 million after pricing its IPO at $16, above the expected range of $13.50 to $15.50. SendGrid also upsized its IPO, selling 8.2 million shares, instead of 7.7 million.… Read More

Sep
15
2017
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A typical day for researchers on Google’s Brain Team

 What do you and researchers on Google’s Brain Team have most in common? You both probably spend a lot of time triaging email. In a Reddit AMA, 11 Google AI researchers took time to share the activities that consume the greatest chunks of their days. Email was a frequent topic of conversation, in addition to less banal activities like skimming academic papers and brainstorming with… Read More

Jul
11
2017
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Lyft adds automatic ride receipt forwarding for business profiles

 Lyft now makes it easier for business travelers to expense the trips they take for work – rides taken under a Business Profile within the Lyft app can now be automatically forwarded to a number of expense management systems, including Expensify, Chrome River, Concur, Nexonia, Zoho, Abacus and Xpenditure. The auto forwarding basically just takes a step out of the process, but it’s a… Read More

May
11
2017
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Salesforce aims to save you time by summarizing emails and docs with machine intelligence

 We have all seen the studies — some American workers spend upwards of six hours a day handling email. It’s not a great use of time, it destroys productivity and it ultimately costs businesses money. A new paper written by a team Salesforce MetaMind researchers could eventually provide summaries of professional communication. More effective text summarization tools would… Read More

Mar
09
2017
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Google adds add-on support to Gmail

 Here’s some welcome news for Gmail users: Google is adding support for third-party add-ons that can integrate directly into the service. There are plenty of services that add functionality to Gmail already, of course, but they typically do that through a browser extension. With this new capability, which Google announced at its Cloud Next conference in San Francisco today, users will be… Read More

Mar
06
2017
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Spammers expose over a billion email addresses after failed backup

 At its height, River City Media, run by Alvin Slocombe and Matt Ferris, sent out a billion emails a day, slamming Gmail servers with fragmented traffic in order to ensure all of its email went out on time. After failing to password-protect a remote backup, however, the company has exposed its nearly 1.4 billion email records, some of which contain real names and addresses. The company, for… Read More

Sep
29
2016
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Front launches a mobile app for its inbox for teams

newsletter Front has been around for three years, but the startup is only releasing a proper mobile app now. If you’re a Front user, it brings all the features from the desktop version to your phone so that you can manage emails and other communication protocols in multiplayer mode. Front’s basic premise is quite simple. With Front, you can collaborate, comment, assign and reply to those… Read More

Aug
22
2016
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Email and file encryption service Virtru, built by ex-NSA engineer, raises $29 million

Computer in dark office, network lines radiating Talk about being at the right place and at the right time. Following revelations of government spying, data breaches, malicious hacking, identity theft and other online threats, the email and file encryption application Virtru has now grown to over 4,000 customers and has closed on $29 million in Series A funding, the company announced this morning.
The round was led by Bessemer Venture… Read More

Jun
28
2016
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You can’t kill email

email-forgotten New technology is emerging at ever-increasing speeds, transforming how we communicate, collaborate and manage our day-to-day responsibilities. As soon as we get a strong grasp on the latest workplace technology, an even newer solution surfaces. Read More

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