Personal blog of Yzmir Ramirez

When it comes to software to help IT manage workers’ devices wherever they happen to be, enterprises have long been spoiled for choice — a situation that has come in especially handy in the last 18 months, when many offices globally have gone remote and people have logged into their systems from home. But the same can’t really be said for small and medium enterprises: As with so many other aspects of tech, they’ve long been overlooked when it comes to building modern IT management solutions tailored to their size and needs.

But there are signs of that changing. Today, a startup called Atera that has been building remote, and low-cost, predictive IT management solutions specifically for organizations with less than 1,000 employees, is announcing a funding round of $77 million — a sign of the demand in the market, and Atera’s own success in addressing it. The investment values Atera at $500 million, the company confirmed.

The Tel Aviv-based startup has amassed some 7,000 customers to date, managing millions of endpoints — computers and other devices connected to them — across some 90 countries, providing real-time diagnostics across the data points generated by those devices to predict problems with hardware, software and network, or with security issues.

Atera’s aim is to use the funding both to continue building out that customer footprint, and to expand its product — specifically adding more functionality to the AI that it currently uses (and for which Atera has been granted patents) to run predictive analytics, one of the technologies that today are part and parcel of solutions targeting larger enterprises but typically are absent from much of the software out there aimed at SMBs.

“We are in essence democratizing capabilities that exist for enterprises but not for the other half of the economy, SMBs,” said Gil Pekelman, Atera’s CEO, in an interview.

The funding is being led by General Atlantic, and it is notable for being only the second time that Atera has ever raised money — the first was earlier this year, a $25 million round from K1 Investment Management, which is also in this latest round. Before this year, Atera, which was founded in 2016, turned profitable in 2017 and then intentionally went out of profit in 2019 as it used cash from its balance sheet to grow. Through all of that, it was bootstrapped. (And it still has cash from that initial round earlier this year.)

As Pekelman — who co-founded the company with Oshri Moyal (CTO) — describes it, Atera’s approach to remote monitoring and management, as the space is typically called, starts first with software clients installed at the endpoints that connect into a network, which give IT managers the ability to monitor a network, regardless of the actual physical range, as if it’s located in a single office. Around that architecture, Atera essentially monitors and collects “data points” covering activity from those devices — currently taking in some 40,000 data points per second.

To be clear, these data points are not related to what a person is working on, or any content at all, but how the devices behave, and the diagnostics that Atera amasses and focuses on cover three main areas: hardware performance, networking and software performance and security. Through this, Atera’s system can predict when something might be about to go wrong with a machine, or why a network connection might not be working as it should, or if there is some suspicious behavior that might need a security-oriented response. It supplements its work in the third area with integrations with third-party security software — Bitdefender and Acronis among them — and by issuing updated security patches for devices on the network.

The whole system is built to be run in a self-service way. You buy Atera’s products online, and there are no salespeople involved — in fact most of its marketing today is done through Facebook and Google, Pekelman said, which is one area where it will continue to invest. This is one reason why it’s not really targeting larger enterprises (the others are the level of customization that would be needed; as well as more sophisticated service level agreements). But it is also the reason why Atera is so cheap: it costs $89 per month per IT technician, regardless of the number of endpoints that are being managed.

“Our constituencies are up to 1,000 employees, which is a world that was in essence quite neglected up to now,” Pekelman said. “The market we are targeting and that we care about are these smaller guys and they just don’t have tools like these today.” Since its model is $89 dollars per month per technician using the software, it means that a company with 500 people with four technicians is paying $356 per month to manage their networks, peanuts in the greater scheme of IT services, and one reason why Atera has caught on as more and more employees have gone remote and are looking like they will stay that way.

The fact that this model is thriving is also one of the reason and investors are interested.

“Atera has developed a compelling all-in-one platform that provides immense value for its customer base, and we are thrilled to be supporting the company in this important moment of its growth trajectory,” said Alex Crisses, MD, global head of New Investment Sourcing and co-head of Emerging Growth at General Atlantic, in a statement. “We are excited to work with a category-defining Israeli company, extending General Atlantic’s presence in the country’s cutting-edge technology sector and marking our fifth investment in the region. We look forward to partnering with Gil, Oshri and the Atera team to help the company realize its vision.”

Now more than ever, IT teams play a vital role in keeping their businesses running smoothly and securely. With all of the assets and data that are now broadly distributed, a CEO depends on their IT team to ensure employees remain connected and productive and that sensitive data remains protected.

CEOs often visualize and measure things in terms of dollars and cents, and in the face of continuing uncertainty, IT — along with most other parts of the business — is facing intense scrutiny and tightening of budgets. So, it is more important than ever to be able to demonstrate that they’ve made sound technology investments and have the agility needed to operate successfully in the face of continued uncertainty.

Here are five questions that IT teams should be ready to answer when their CEO comes calling:

What have we spent our money on?

Or, more specifically, exactly how many assets do we have? And, do we know where they are? While these seem like basic questions, they can be shockingly difficult to answer … much more difficult than people realize. The last several months in the wake of the COVID-19 outbreak have been the proof point.

With the mass exodus of machines leaving the building and disconnecting from the corporate network, many IT leaders found themselves guessing just how many devices had been released into the wild and gone home with employees.

One CIO we spoke to estimated they had “somewhere between 30,000 and 50,000 devices” that went home with employees, meaning there could have been up to 20,000 that were completely unaccounted for. The complexity was further compounded as old devices were pulled out of desk drawers and storage closets to get something into the hands of employees who were not equipped to work remotely. Companies had endpoints connecting to corporate network and systems that they hadn’t seen for years — meaning they were out-of-date from a security perspective as well.

This level of uncertainty is obviously unsustainable and introduces a tremendous amount of security risk. Every endpoint that goes unaccounted for not only means wasted spend but also increased vulnerability, greater potential for breach or compliance violation, and more. In order to mitigate these risks, there needs to be a permanent connection to every device that can tell you exactly how many assets you have deployed at any given time — whether they are in the building or out in the wild.

Are our devices and data protected?

Device and data security go hand in hand; without the ability to see every device that is deployed across an organization, it becomes next to impossible to know what data is living on those devices. When employees know they are leaving the building and going to be off network, they tend to engage in “data hoarding.”

This year, more than ever before because of the COVID-19 pandemic, huge droves of workers and consumers have been turning to the internet to communicate, get things done and entertain themselves. That has created a huge bonanza for cybercriminals, but also companies that are building tools to combat them.

In the latest development, an Israel-hatched, Mountain View-based enterprise startup called SentinelOne — which has built a machine learning-based solution that it sells under the brand Singularity that works across the entire edge of the network to monitor and secure laptops, phones, containerised applications and the many other devices and services connected to a network — has closed $267 million in funding to continue expanding its business to meet demand, which has seen business boom this year. Its valuation is now over $3 billion.

Given the large sums the company has now raised — $430 million to date — the funding will likely be used for acquisitions (cyber is a very crowded market and will likely see some strong consolidation in the coming years), as well as more in-house development and sales and marketing. Earlier this year, CEO and founder Tomer Weingarten told me that an IPO “would be the next logical step” for the company. “But we’re not in any rush,” he said at the time. “We have one to two years of growth left as a private company.”

SentinelOne contacted TechCrunch with the above details but said that an official press release was due only to be released at 3 p.m. U.K. time. We’ll update with more details if they’re available when they are published. In the meantime, other outlets such as Calcalist in Israel (in Hebrew) have also published these details. And it should be noted that the round was rumored for almost a month ahead of this, although the sums raised were off by quite a bit: the reports had said $150-200 million.

(Side note: Why the pointless games with timings and exclusives? Who knows — I certainly don’t. )

This round included Tiger Global, Sequoia, Insight Partners, Third Point Ventures and Qualcomm Ventures . It looks like Sequoia — which is currently building up a new European operation to look more closely at opportunities on this side of the globe — is the only new name in that list. The others have all backed SentinelOne in previous rounds.

It was only in February of this year that SentinelOne had raised $200 million at a $1.1 billion valuation.

The rapid fundraising, from a top-shelf list of firms, is a notable aspect of this story.

In the world of startups, we are firmly living in a time when investors are looking for strong opportunities to back companies that are shining in a market that is particularly challenging. COVID-19 has all but decimated the travel industry and live in-person event industry, among others.

But services that are helping people continue to live their lives, and those that are helping find a cure or at least solutions to minimise the impact, are very much in demand.

The cybersecurity market — in particular companies that are providing solutions that can immediately prove to be effective in what is an increasingly sophisticated threat landscape — is incredibly active right now, even more than it already was.

“Around 450 cybersecurity companies are operating in Israel, constituting 5% of the global cybersecurity market, in some cyber segments the two world leaders are by Israeli founders like CheckPoint and Palo Alto,” noted Avihai Michaeli, an advisor who scouts startups for corporate VCs.

Within that, endpoint security, the area where SentinelOne concentrates its efforts, is particularly strong. Last year, endpoint security solutions was estimated to be around an $8 billion market, and analysts project that it could be worth as much as $18.4 billion by 2024.

While SentinelOne has a lot of competitors — they include Microsoft, CrowdStrike, Kaspersky, McAfee and Symantec — it is also a strong player in the market. Relying on the advances of AI and with roots in the Israeli cyberintelligence community, its platform is built around the idea of working automatically not just to detect endpoints and their vulnerabilities, but to apply behavioral models, and various modes of protection, detection and response in one go.

“We are seeing more automated and real-time attacks that themselves are using more machine learning,” Weingarten said to me this year. “That translates to the fact that you need defence that moves in real time as with as much automation as possible.”

As of February, it had 3,500 customers, including three of the biggest companies in the world, and “hundreds” from the global 2,000 enterprises, with 113% year-on-year new bookings growth, revenue growth of 104% year-on-year and 150% growth year-on-year in transactions over $2 million. Those numbers will have likely grown significantly since then. (We’ll update as and when we learn more.)