Personal blog of Yzmir Ramirez

 Zirx was originally created as an app that let individuals order valet parking service, on-demand. But facing crushing costs, the San Francisco startup recently shifted its focus to the “mobility” needs of businesses. Now, Zirx gives companies free-to-use software, called the Zirx Mobility Services platform, that they can use to have their vehicles moved around in time to get any… Read More

 The sluggish pace of technological change inside large companies is forever surprising and endlessly appalling to me and in nowhere is this more apparent than in big business’ approach to mobile app development. Read More

 Think about your favorite app. Let me guess. It’s a consumer app — something like Uber, Instagram or Pinterest. So what do we do to get business apps into that list of favorites? If we put the user experience first and incorporate utility, simplicity, engagement and emotion into our products, we can make work just as easy and delightful as posting a photo. Read More