Mar
29
2019
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User Interviews, a platform for product feedback, raises $5 million

It’s not uncommon to hear CEOs and business leaders talk about focusing on the consumer. But the only way to build for the consumer is to hear what they want, which can be a resource-intensive thing to retrieve.

User Interviews, an ERA-backed company out of New York, is looking to lighten that load with a fresh $5 million in seed funding from Accomplice, Las Olas, FJ Labs and ERA.

User Interviews actually started out as Mobile Suites, an amenities logistics platform for hotels. It was a dud, and the team — Basel Fakhoury, Dennis Meng and Bob Saris — decided to do far more user research before determining the next product.

In the process of talking to customers to understand their pain points, they realized just how difficult collecting user feedback could be.

That’s how User Interviews was born. The platform’s first product, called Recruit, offers a network of non-users that can be matched with companies to provide feedback. In fact, User Interviews’ first sales were made by simply responding to Craigslist ads posted by companies looking for non-users from which they could collect feedback.But because the majority of user research is based on existing users, the company also built Research Hub, which is essentially a CRM system for user feedback and research. To be clear, User Interviews doesn’t facilitate the actual interviews with users, but tracks the feedback, facilitates sending emails and ensures that no one from the research team is reaching out to a single user too often.

With Recruit, User Interviews charges $30/person that it matches with a company for feedback. Research Hub costs starts at $150/month.

“Right now, our greatest challenge is that our clients are the best product people in the world, and we have a huge pipeline of amazing ideas that are very valuable and no one is doing yet that our clients would love,” said CEO and cofounder Basel Fakhoury. “But we have to build it fast enough.”

No mention of what those forthcoming products might be, but the current iteration sure seems attractive enough. User Interviews clients include Eventbrite, Glassdoor, AT&T, DirecTV, Lola, LogMeIn, Thumbtack, Casper, ClassPass, Fandango, NNG, Pinterest, Pandora, Colgate, Uber and REI, to name a few.

Mar
14
2019
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ProdPerfect gets $2.6 million to automate QA testing for web apps

ProdPerfect, a Boston-based startup focused on automating QA testing for web apps, has announced the close of a $2.6 million Seed round co-led by Eniac Ventures and Fika Ventures, with participation from Entrepreneurs Roundtable Accelerator.

ProdPerfect started when co-founder and CEO Dan Widing was VP of engineering at WeSpire, where he saw firsthand the pain points associated with web application QA testing. Whereas there were all kinds of product analytics tools for product engineers, the same data wasn’t there for the engineers building QA tests that are meant to replicate user behavior.

He imagined a platform that would use live data around real user behavior to formulate these QA tests. That’s how ProdPerfect was born. The platform sees user behavior, builds and delivers test scripts to the engineering team.

The service continues to build on what it knows about a product, and can then simulate new tests when new features are added based on aggregated flows of common user behavior. This data doesn’t track any information about the user, but rather anonymizes them and watches how they move through the web app. The hope is that ProdPerfect gives engineers the opportunity to keep building the product instead of spreading their resources across building a QA testing suite.

The new funding will go toward expanding the sales team and further building out the product. For now, ProdPerfect simply offers functional testing, which uses a single virtual user to test whether a product breaks or not. But president and co-founder Erik Fogg sees an opportunity to build more integrated testing, including performance, security and localization testing.

Fogg says the company is growing 40 percent month over month in booked revenue.

The company says it can deploy within two weeks of installing a data tracker, and provide more than 70 percent coverage of all user interactions with 95 percent+ test stability.

“The greatest challenge is going to be finding people who share our company’s core values and are of high enough talent, ambition and autonomy in part because our hiring road map is so steep,” said Fogg. “Growing pains catch up with businesses as a team expands quickly and we have to make sure that we’re picky and that we reinforce the values we have.”

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