May
19
2021
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Netlify snags YC alum FeaturePeek to add design review capabilities

Netlify, the startup that’s bringing a micro services approach to building websites, announced today that it has acquired YC alum FeaturePeek. The two companies did not share the purchase price.

With FeaturePeek, the company gets a major upgrade in its design review capability. While Netlify has had a previewing capability called Deploy Previews in the platform since 2016, it lacked a good way for reviewers to discuss and comment on the design. The preview alone was useful as far as it goes, but having the ability to collaborate on the design remained a missing piece until today.

With FeaturePeek, the company can expand on Deploy Previews to not only preview the design, but also enable all the stakeholders in the design process to add their opinions, edits and changes as the design moves through the creation process instead of having to wait until the end or gather the comments in a separate document or communications channel.

As FeaturePeek co-founder Eric Silverman told me at the time of their seed funding last year, his product removed a lot of frustration when the web coders would get all their review comments at the last minute:

“Right now, there’s no dedicated place to give feedback on that new work until it hits their staging environment, and so we’ll spin up ad hoc deployment previews, either on commit or on pull requests and those fully running environments can be shared with the team. On top of that, we have our overlay where you can file bugs, you can annotate screenshots, record video or leave comments.”

Matt Biilmann, CEO and co-founder, Netlify says that when his company created Deploy Previews, it was in reaction to customers who were kloodging together their own solutions to the issue. They learned that even with their own preview feature, customers craved a communications capability.

In the classic build versus buy debate, the company began building its own, then it met the FeaturePeek team and decided to switch course. “We had a team working on a prototype when the founders of FeaturePeek, Eric and Jason, gave us a demo of their product. As the demo progressed, our jaws got increasingly closer to hitting the floor and we knew straight away that what we had just seen was miles away from both our internal prototypes and any of the other tools we had seen in the space,” Billmann told TechCrunch.

He added, “It also quickly became apparent that fully building towards this vision as two different companies, without a deep end-to-end experience from initial Pull Request to a new feature release, would never really allow us to build what we were dreaming of, so we decided to join forces.”

The companies’ combined effort actually comes together today in a new release of Deploy Previews that includes the new FeaturePeek collaboration/commenting capabilities.

FeaturePeek was founded in 2019, went through Y Combinator Summer 2019 batch, and raised around $2 million. Netlify was founded in 2014 and has raised over $97 million, according to Crunchbase. Its last raise was a $53 million Series C in March 2020.

May
13
2020
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FeaturePeek moves beyond Y Combinator with $1.8M seed

FeaturePeek’s founders graduated from Y Combinator in Summer 2019, which for an early-stage startup must seem like a million years ago right now. Despite the current conditions though, the company announced a $1.8 million seed investment today.

The round was led by Matrix Partners with some unnamed angel investors also participating.

The startup has built a solution to allow teams to review front-end designs throughout the development process instead of waiting until the end when the project has been moved to staging, co-founder Eric Silverman explained.

FeaturePeek is designed to give front-end capabilities that enable developers to get feedback from all their different stakeholders at every stage in the development process and really fill in the missing gaps of the review cycle,” he said.

He added, “Right now, there’s no dedicated place to give feedback on that new work until it hits their staging environment, and so we’ll spin up ad hoc deployment previews, either on commit or on pull requests and those fully running environments can be shared with the team. On top of that, we have our overlay where you can file bugs, you can annotate screenshots, record video or leave comments.”

Since last summer, the company has remained lean with three full-time employees, but it has continued to build out the product. In addition to the funding, the company also announced a free command line version of the product for single developers in addition to the teams product it has been building since the Y Combinator days.

Ilya Sukhar, partner at Matrix Partners, says as a former engineer, he had experienced this kind of problem firsthand, and he knew that there was a lack of tooling to help. That’s what attracted him to FeaturePeek.

“I think FeaturePeek is kind of a company that’s trying to change that and try to bring all of these folks together in an environment where they can review running code in a way that really wasn’t possible before, and I certainly have been frustrated on both ends of this where as an engineer, you’re kind of like, ‘okay, I wrote it, are you ever going to look at it?’ ” he said.

Sukhar recognizes these are trying times to launch a startup, and nobody really knows how things are going to play out, but he encourages these companies not to get too caught up in the macro view at this stage.

Silverman knows that he needs to adapt his go to market strategy for the times, and he says the founders are making a concerted effort to listen to users and find ways to improve the product while finding ways to communicate with the target audience.

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