Jun
21
2021
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DataRails books $25M more to build better financial reporting tools for SMBs

As enterprise startups continue to target interesting gaps in the market, we’re seeing increasingly sophisticated tools getting built for small and medium businesses — traditionally a tricky segment to sell to, too small for large enterprise tools, and too advanced in their needs for consumer products. In the latest development of that trend, an Israeli startup called DataRails has raised $25 million to continue building out a platform that lets SMBs use Excel to run financial planning and analytics like their larger counterparts.

The funding closes out the company’s Series A at $43.5 million, after the company initially raised $18.5 million in April (some at the time reported this as its Series A, but it seems the round had yet to be completed). The full round includes Zeev Ventures, Vertex Ventures Israel and Innovation Endeavors, with Vintage Investment Partners added in this most recent tranche. DataRails is not disclosing its valuation, except to note that it has doubled in the last four months, with hundreds of customers and on target to cross 1,000 this year, with a focus on the North American market. It has raised $55 million in total. 

The challenge that DataRails has identified is that on one hand, SMBs have started to adopt a lot more apps, including software delivered as a service, to help them manage their businesses — a trend that has been accelerated in the last year with the pandemic and the knock-on effect that has had for remote working and bringing more virtual elements to replace face-to-face interactions. Those apps can include Salesforce, NetSuite, Sage, SAP, QuickBooks, Zuora, Xero, ADP and more.

But on the other hand, those in the business who manage finances and financial reporting are lacking the tools to look at the data from these different apps in a holistic way. While Excel is a default application for many of them, they are simply reading lots of individual spreadsheets rather than integrated data analytics based on the numbers.

DataRails has built a platform that can read the reported information, which typically already lives in Excel spreadsheets, and automatically translate it into a bigger picture view of the company.

For SMEs, Excel is such a central piece of software, yet such a pain point for its lack of extensibility and function, that this predicament was actually the germination of starting DataRails in the first place,

Didi Gurfinkel, the CEO who co-founded the company with Eyal Cohen (the CPO) said that DataRails initially set out to create a more general-purpose product that could help analyze and visualize anything from Excel.

Image: DataRails

“We started the company with a vision to save the world from Excel spreadsheets,” he said, by taking them and helping to connect the data contained within them to a structured database. “The core of our technology knows how to take unstructured data and map that to a central database.” Before 2020, DataRails (which was founded in 2015) applied this to a variety of areas with a focus on banks, insurance companies, compliance and data integrity.

Over time, it could see a very specific application emerging, specifically for SMEs: providing a platform for FP&A (financial planning and analytics), which didn’t really have a solution to address it at the time. “So we enabled that to beat the market.”

“They’re already investing so much time and money in their software, but they still don’t have analytics and insight,” said Gurfinkel.

That turned out to be fortunate timing, since “digital transformation” and getting more out of one’s data was really starting to get traction in the world of business, specifically in the world of SMEs, and CFOs and other people who oversaw finances were already looking for something like this.

The typical DataRails customer might be as small as a business of 50 people, or as big as 1,000 employees, a size of business that is too small for enterprise solutions, “which can cost tens of thousands of dollars to implement and use,” added Cohen, among other challenges. But as with so many of the apps that are being built today to address those using Excel, the idea with DataRails is low-code or even more specifically no-code, which means “no IT in the loop,” he said.

“That’s why we are so successful,” he said. “We are crossing the barrier and making our solution easy to use.”

The company doesn’t have a huge number of competitors today, either, although companies like Cube (which also recently raised some money) are among them. And others like Stripe, while currently not focusing on FP&A, have most definitely been expanding the tools that it is providing to businesses as part of their bigger play to manage payments and subsequently other processes related to financial activity, so perhaps it, or others like it, might at some point become competitors in this space as well.

In the meantime, Gurfinkel said that other areas that DataRails is likely to expand to cover alongside FP&A include HR, inventory and “planning for anything,” any process that you have running in Excel. Another interesting turn would be how and if DataRails decides to look beyond Excel at other spreadsheets, or bypass spreadsheets altogether.

The scope of the opportunity — in the U.S. alone there are more than 30 million small businesses — is what’s attracting the investment here.

“We’re thrilled to reinvest in DataRails and continue working with the team to help them navigate their recent explosive and rapid growth,” said Yanai Oron, general partner at Vertex Ventures, in a statement. “With innovative yet accessible technology and a tremendous untapped market opportunity, DataRails is primed to scale and become the leading FP&A solution for SMEs everywhere.”

“Businesses are constantly about to start, in the midst of, or have just finished a round of financial reporting — it’s a never-ending cycle,” added Oren Zeev, founding partner at Zeev Ventures. “But with DataRails, FP&A can be simple, streamlined, and effective, and that’s a vision we’ll back again and again.”

Apr
06
2021
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OneStream raises $200M, now valued at $6B after its enterprise-focused financial software sees a surge of use

Digital transformation is the name of the game these days, and companies that are enabling businesses to take a leap into the future, by helping them tackle their most complex operations, are reaping the rewards. In the latest development, OneStream, a startup that provides a toolkit of services to enterprises to help them run financial operations (for example, reporting, planning, tax and more), has raised $200 million in primary equity. The funding values OneStream at $6 billion.

D1 Capital Partners led the financing, with participation from Tiger Global and Investment Group of Santa Barbara (IGSB), the company said. Tiger Global and D1 appear to share at least one common backer, Tiger Management, which may be one reason why you see them together in many big deals.

The company plans to use the funding to continue building out the tools that it provides to customers, and to keep up with demand for its services as more customers replace legacy applications and very basic, spreadsheet-based operations.

“We remain sharply focused on delivering innovative planning, reporting and analysis solutions designed to help our customers succeed for today’s fast-paced and increasingly complex business environment,” said Tom Shea, CEO of OneStream Software, in a statement. “The valuation we received is great recognition of the value our employees and stakeholders have helped to create, as well as the exciting opportunities ahead for OneStream.”

To put these large numbers into some context, OneStream was valued at $1 billion only two years ago, when KKR took a majority stake in the company worth more than $500 million. The company’s CFO, Bill Koefoed, has confirmed to us that KKR will continue to be “substantially OneStream’s largest shareholder and remains a very supportive investor”. The company meanwhile appears to be holding off any plans for going public for the time being — despite some possible hints that it was considering that move.

“OneStream is currently focused on delivering 100% customer access, continuing to grow the business and creating value for stakeholders,” Koefoed said. “IPO is a potential exit and OneStream is preparing to be a public company. However, there is no specific timeline.”

The growth in valuation, meanwhile, reflects the surge of business that OneStream has seen in the last two years, and in particular in the last 12 months, as companies have been compelled to update their systems to work more efficiently and flexibly amid the COVID-19 pandemic and the impact it has had around in-person interactions. OneStream said annual recurring revenue grew 85% in 2020, with customers growing by 40% to 650 enterprises.

The company’s focus is specifically in the area commonly called corporate performance management (CPM), which includes a number of the financial corporate operations that a company runs behind the scenes to keep its business ticking.

Some of these would have fallen to a range of software providers, and much of the work would have been carried out by way of on-premise solutions, with companies like SAP, Oracle Hyperion and IBM dominating the space with all-in solutions, and others like Anaplan and Blackline providing point solutions addressing specific aspects of those functions.

But as with other areas of enterprise services, the advances of technology and software have created opportunities to take a lot of that functionality into the cloud and to run the processes across a single system to improve analytics and efficiency, and that has provided an opportunity to the likes of OneStream.

The impact of the pandemic should not be underestimated in this trend, and it was one that OneStream was able to nail because its software can be used across disparate teams and can draw a direct line to helping companies manage their finances better. And unlike a lot of tech companies that raise venture funding, one interesting detail with OneStream is that it has extended its customer base well outside the realm of technology companies and other early adopters. Those using its software include the likes of Fruit of the Loom, McCain (the frozen fries king) and AAA, but also Takeaway.com, the Carlyle Group and many others.

“The pandemic accelerated OneStream’s business given that it was a wake-up call for many companies that had not digitally transformed their key finance processes,” said Koefoed. “As a result, we have seen increased demand from companies who were using spreadsheets or legacy CPM applications to manage their financial close, consolidation, reporting, planning and forecasting processes… They are better able to keep their finance teams connected and collaborating while physically dispersed. In addition, we have seen many organizations increasing the frequency of their forecasting and scenario modeling from quarterly or monthly to weekly and daily in some cases, especially during the early days of the pandemic when modeling revenue and cash flow was critical.”

For investors, the interest more specifically was how OneStream managed to add more customers away from competitors in the last year.

OneStream’s platform delivers exceptional customer value,” said Andrew Wynne, a principal at D1 Capital Partners, in a statement. “Management’s intense focus on customer success has enabled OneStream to capture significant market share from incumbents, while posting strong growth in both revenue and customer acquisition. We believe OneStream has both the vision and product required to be a dominant force in its industry.”

Going forward, it sounds like the company will continue to build on what it has already established. That will include more business into Asia Pacific alongside its current operations in North America and Europe, Koefoed said. It will also use its foothold in finance and providing services to the finance department to make inroads into other areas that link closely to money management: money spending and revenue generation, with tools to plan and operate in areas like HR, IT, sales, marketing, supply chain management “and other areas to ensure alignment and optimal resource allocations,” he added.

Oct
12
2018
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Anaplan hits the ground running with strong stock market debut up over 42 percent

You might think that Anaplan CEO, Frank Calderoni would have had a few sleepless nights this week. His company picked a bad week to go public as market instability rocked tech stocks. Still he wasn’t worried, and today the company had by any measure a successful debut with the stock soaring up over 42 percent. As of 4 pm ET, it hit $24.18, up from the IPO price of $17. Not a bad way to launch your company.

Stock Chart: Yahoo Finance

“I feel good because it really shows the quality of the company, the business model that we have and how we’ve been able to build a growing successful business, and I think it provides us with a tremendous amount of opportunity going forward,” Calderoni told TechCrunch.

Calderoni joined the company a couple of years ago, and seemed to emerge from Silicon Valley central casting as former CFO at Red Hat and Cisco along with stints at IBM and SanDisk. He said he has often wished that there were a tool around like Anaplan when he was in charge of a several thousand person planning operation at Cisco. He indicated that while they were successful, it could have been even more so with a tool like Anaplan.

“The planning phase has not had much change in in several decades. I’ve been part of it and I’ve dealt with a lot of the pain. And so having something like Anaplan, I see it’s really being a disrupter in the planning space because of the breadth of the platform that we have. And then it goes across organizations to sales, supply chain, HR and finance, and as we say, really connects the data, the people and the plan to make for better decision making as a result of all that,” he said.

Calderoni describes Anaplan as a planning and data analysis tool. In his previous jobs he says that he spent a ton of time just gathering data and making sure they had the right data, but precious little time on analysis. In his view Anaplan, lets companies concentrate more on the crucial analysis phase.

“Anaplan allows customers to really spend their time on what I call forward planning where they can start to run different scenarios and be much more predictive, and hopefully be able to, as we’ve seen a lot of our customers do, forecast more accurately,” he said.

Anaplan was founded in 2006 and raised almost $300 million along the way. It achieved a lofty valuation of $1.5 billion in its last round, which was $60 million in 2017. The company has just under 1000 customers including Del Monte, VMware, Box and United.

Calderoni says although the company has 40 percent of its business outside the US, there are plenty of markets left to conquer and they hope to use today’s cash infusion in part to continue to expand into a worldwide company.

Jun
16
2015
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Tidemark Continues To Sail Along With $25M In New Funding

Boat sailing on smooth waters. Tidemark, the cloud financial planning platform announced $25 million in additional funding today along with some new growth numbers.
Existing investors Greylock Partners, Andreessen Horowitz, Redpoint Ventures, Tenaya Capital, and Silicon Valley Bank all participated in the round along with new investor, fellow cloud company Workday.
Today’s investment brings the total raised to $100… Read More

Nov
12
2014
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Tidemark’s Latest Release Uses Big Data To Help Finance Look Forward Instead Of Back

Man and woman in front computer looking at charts and graphs. Tidemark announced the latest update to its cloud financial planning platform today, one that mixes big data from internal and external sources to give customers a way to predict what’s going to happen next, rather than simply report on what’s happened. Tidemark CEO Christian Gheorghe says today, too many companies are looking at their financials and not seeing the whole… Read More

May
12
2014
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Anaplan Rakes in $100M In Series D Funding And Announces Anaplan Hub

Calculator and glasses on top of spreadsheets full of numbers. It’s a busy week for Anaplan: They open their user conference later today, announced $100M in new funding and introduced Anaplan Hub, a marketplace where customers can share and find pre-designed planning models ready to adapt and use. Company president and CEO, Frederic Laluyaux said you could think of the Hub like an app store for planners, but instead of containing apps or music… Read More

Apr
29
2014
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Tidemark Adds Finance Playbooks And $32M In New Funding

Tidemark-Spring14-Playbook Tidemark, a business financial forecasting startup, today announced a major upgrade to their product and another $32M in funding. The product update, which CEO Christian Gheorghe described as a major upgrade, allows you to model the old board books, full of Excel spreadsheets. But because you are in a digital format, instead of a static printed book or .pdf, you can drill down into any financial… Read More

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