Sep
15
2020
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Fiverr Business helps teams manage freelance projects

Freelance marketplace Fiverr launched a new service today designed to help teams at larger companies manage their work with freelancers.

CEO Micha Kaufman told me via email that Fiverr had already begun working with larger clients, but that Fiverr Business is better-designed to meet their needs.

“Organizations require tools to manage their team accounts, defining projects, assigning budgets, tracking progress and collaborating internally,” Kaufman wrote. “Fiverr Business provides all of that and much more, including exclusive access to Fiverr’s personal executive assistants which are always available to Fiverr Business customers to help with administrative account tasks, general project management, talent matching, and more.”

He also suggested that with the pandemic forcing companies to adopt remote work and placing pressure on their bottom lines, many of them are increasingly turning to freelancers, and he claimed, “2020 marks the beginning of a decade where businesses will invest and learn how to truly integrate freelancers into their workflows.”

projects dashboard

Image Credits: Fiverr

Fiverr Group Product Manager Meidad Hinkis walked me through the new service, showing me how users can create projects, assign team members and set freelance budgets, then actually hire freelancers, as well as offer internal and external feedback on the work that comes in.

He also noted there’s a special pool of curated freelancers available through Fiverr Business, and like Kaufman, emphasized that customers will also have access to assistants to help them find freelancers and manage projects. (On the freelancer side, payments and the rest of the experience should be pretty similar.)

On top of the freelancer fees, Fiverr Business will cost $149 per year for teams of up to 50 users, and Hinkis said the company is offering the first year for free.

“We so believe in product and the direction that we want people to get real value before they decide,” he said.

May
05
2020
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Orca Security raises $20M Series A for its multi-cloud security platform

Orca Security, an Israeli cloud security firm that focuses on giving enterprises better visibility into their multi-cloud deployments on AWS, Azure and GCP, today announced that it has raised a $20 million Series A round led by GGV Capital. YL Ventures and Silicon Valley CISO Investments also participated in this round. Together with its seed investment led by YL Ventures, this brings Orca’s total funding to $27 million.

One feature that makes Orca stand out is its ability to quickly provide workload-level visibility without the need for an agent or network scanner. Instead, Orca uses low-level APIs that allow it to gain visibility into what exactly is running in your cloud.

The founders of Orca all have a background as architects and CTOs at other companies, including the likes of Check Point Technologies, as well as the Israeli army’s Unit 8200. As Orca CPO and co-founder Gil Geron told me in a meeting in Tel Aviv earlier this year, the founders were looking for a big enough problem to solve and it quickly became clear that at the core of most security breaches were misconfigurations or the lack of security tools in the right places. “What we deduced is that in too many cases, we have the security tools that can protect us, but we don’t have them in the right place at the right time,” Geron, who previously led a security team at Check Point, said. “And this is because there is this friction between the business’ need to grow and the need to have it secure.”

Orca delivers its solution as a SaaS platform and on top of providing work level visibility into these public clouds, it also offers security tools that can scan for vulnerabilities, malware, misconfigurations, password issues, secret keys in personally identifiable information.

“In a software-driven world that is moving faster than ever before, it’s extremely difficult for security teams to properly discover and protect every cloud asset,” said GGV managing partner Glenn Solomon . “Orca Security’s novel approach provides unparalleled visibility into these assets and brings this power back to the CISO without slowing down engineering.”

Orca Security is barely a year and a half old, but it also counts companies like Flexport, Fiverr, Sisene and Qubole among its customers.

Feb
13
2019
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Fiverr acquires ClearVoice to double down on content marketing

Fiverr is acquiring ClearVoice, a company that helps customers like Intuit and Carfax find professionals to write promotional content.

The two companies seem like a natural fit, as they both operate marketplaces for freelancers. Fiverr covers a much broader swath of freelance work, but CEO Micha Kaufman (pictured above) said the marketplace’s professional writing category grew 220 percent between the fourth quarters of 2017 and 2018, and he predicted that the need for content marketing will only increase.

“The types of channels that brands and companies need to be involved in and engaging in conversation with their audience are just growing,” Kaufman said. “I think any brand today that wants to be relevant needs to create a lot of engaging, interesting, creative content in their space, and I think that that creates a high demand for good content writers.”

Kaufman also noted that this is Fiverr’s third acquisition in two years, and he said he’s a “big believer … in the consolidation of vertical businesses into horizontal businesses such as ours — the fact that we cover over 200 categories gives us a tremendous amount of power to serve customers across many different types of needs.”

So what does the acquisition bring to the table that Fiverr wasn’t offering already? Kaufman said the ClearVoice team has “a lot of know how, both in technology side and the actual content side,” which will allow Fiverr to “cater to customers of all sizes and all needs.”

ClearVoice editorial calendar

ClearVoice editorial calendar

More specifically, he said most of Fiverr’s content marketing customers are small businesses, while ClearVoice is able to work with large enterprises, especially with its collaboration and workflow tools that allow those enterprises to create content at “high velocity.”

Founded in 2014 by Jay Swansson and Joe Griffin (who still serve as co-CEOs), ClearVoice has raised a total of $3.1 million in funding from investors, including PC Ventures, Desert Angels, Peak Ventures and Service Provider Capital, according to Crunchbase.

Fiverr is not disclosing the financial terms of the acquisition. The company says ClearVoice will continue to operate as an independent subsidiary.

“We are thrilled to be joining a company that is changing how people and companies work together in the modern era,” Swansson said in a statement. “This new chapter is a chance for us to use Fiverr’s depth and knowledge to globally scale our business and advance our mission of creating a platform that allows for worldwide creative collaboration.”

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