Forward Kitchens was working quietly on its digital storefront for restaurants and is now announcing a $2.5 million seed round.
Raghav Poddar started the company two years ago and was part of the Y Combinator Summer 2019 cohort. Poddar told TechCrunch he has been a foodie his entire life. Lately, he was relying on food delivery and pickup services, and while visiting with some of the restaurant owners, he realized a few things: first, not many had a good online presence, and second, these restaurants had the ability to cook cuisine representative of their communities.
That led to the idea of Forward Kitchens, which provides a turnkey tool for restaurants to set up an online presence, including food delivery, where they can create multiple digital storefronts easily and without having to contact each delivery platform. The company ran pilot programs in a handful of restaurants, and this is the first year coming out of stealth.
“It’s an expansion of what they have on the menu, but is not immediately available in the neighborhood,” Poddar added. “Kitchens can keep the costs and headcount the same, but be able to service the demand and get more orders because it is fulfilling a need for the neighborhood, which is why we can grow so fast.”
Here’s how it works: Forward Kitchens goes into a restaurant and takes into account its capacity for additional cooking and the demographic area, as well as what food is available near it, and helps the restaurant create the storefront.
Each restaurant is able to build multiple storefronts, for example, an Italian restaurant setting up a storefront just to sell its popular mac n’ cheese or other small plates on demand. A couple hundred digital storefronts were already created, Poddar said.
A group of investors, including Y Combinator, Floodgate, Slow Ventures and SV Angel and angel investors Michael Seibel of YC, Ram Shriram and Thumbtack’s Jonathan Swanson, were involved in the round.
The new funding will be used to expand the company’s footprint and reach, and to hire a team in operations, sales and engineering to help support the product.
“Forward Kitchens is empowering independent kitchens to create digital storefronts and receive more online sales,” Seibel said via email. “With Forward Kitchens, a kitchen can create world-class digital storefronts at the click of a button.”
You have to actually get work done, not just video call all day, but apps like Zoom want to take over your screen. Remote workers who need to stay in touch while staying productive are forced to juggle tabs. Meanwhile, call participants often look and sound far away, dwarfed by their background and drowned in noise.
Today, Around launches its new video chat software that crops participants down to just circles that float on your screen so you have space for other apps. Designed for laptops, Around uses auto-zoom and noise cancelling to keep your face and voice in focus. Instead of crowding around one computer or piling into a big-screen conference room, up to 15 people can call from their own laptop without echo — even from right next to each other.
“Traditional videoconferencing tries to maximize visual presence. But too much presence gets in the way of your work,” says Around CEO Dominik Zane. “People want to make eye contact. They want to connect. But they also want to get stuff done. Around treats video as the means to an end, not the end in itself.”
Around becomes available today by request in invite-only beta for Mac, windows, Linux, and web. It’s been in private beta since last summer, but now users can sign up here for early access to Around. The freemium model means anyone can slide the app into their stack without paying at first.
After two years in stealth, Around’s 12-person distributed team reveals that it’s raised $5.2 million in seed funding over multiple rounds from Floodgate, Initialized Capital, Credo Ventures, AngelList’s Naval Ravikant, Product Hunt’s Ryan Hoover, Crashlytics’ Jeff Seibert, and angel Tommy Leep. The plan is to invest in talent and infrastructure to keep video calls snappy.
Not Just A Picturephone
Around CEO Dominik Zane
Around was born out of frustration with remote work collaboration. Zane and fellow Around co-founder Pavel Serbajlo had built mobile marketing company M.dot that was acquired by GoDaddy by using a fully distributed team. But they discovered that Zoom was “built around decades-old assumptions of what a video call should be” says Zane. “A Zoom video call is basically a telephone connected to a video camera. In terms of design, it’s not much different from the original Picturephone demoed at the 1964 World’s Fair.”
So together, they started Around as a video chat app that slips into the background rather than dominating the foreground. “We stripped out every unnecessary pixel by building a real-time panning and zooming technology that automatically keeps callers’ faces–and only their faces–in view at all times” Zane explains. It’s basically Facebook Messenger’s old Chat Heads design, but for the desktop enterprise.
Calls start with a shared link or /Around Slack command. You’re never unexpectedly dumped into a call, so you can stay on task. Since participants are closely cropped to their faces and not blown up full screen, they don’t have to worry about cleaning their workspace or exactly how their hair looks. That reduces the divide between work-from-homers and those in the office.
As for technology, Around’s “EchoTerminator” uses ultrasonic audio to detect nearby laptops and synchronization to eliminate those strange feedback sounds. Around also employs artificial intelligence and the fast CPUs of modern laptops to suppress noise like sirens, dog barks, washing machines, or screaming children. A browser version means you don’t have to wait for people to download anything, and visual emotes like “Cool idea” pop up below people’s faces so they don’t have to interrupt the speaker.
Traditional video chat vs Around
“Around is what you get when you rethink video chat for a 21st-century audience, with 21st-century technology,” says Initialized co-founder and general partner Garry Tan. “Around has cracked an incredibly difficult problem, integrating video into the way people actually work today. It makes other video-call products feel clumsy by comparison.”
There’s one big thing missing from Around: mobile. Since it’s meant for multitasking, it’s desktop/laptop only. But that orthodoxy ignores the fact that a team member on the go might still want to chime in on chats, even with just audio. Mobile apps are on the roadmap, though, with plans to allow direct dial-in and live transitioning from laptop to mobile. The 15-participant limit also prevents Around from working for all-hands meetings.
Competing with video calling giant Zoom will be a serious challenge. Nearly a decade of perfecting its technology gives Zoom super low latency so people don’t talk over each other. Around will have to hope that its smaller windows let it keep delays down. There’s also other multitask video apps like Loom’s asynchronously-recorded video clips that prevent distraction.
With coronavirus putting a new emphasis on video technology for tons of companies, finding great engineers could be difficult. “Talent is scarce, and good video is hard tech. Video products are on the rise. Google and large companies snag all the talent, plus they have the ability and scale to train audio-video professionals at universities in northern Europe” Zane tells me. “Talent wars are the biggest risk and obstacle for all real-time video companies.”
But that rise also means there are tons of people fed up with having to stop work to video chat, kids and pets wandering into their calls, and constantly yelling at co-workers to “mute your damn mic!” If ever there was a perfect time to launch Around, it’s now.
“Eight years ago we were a team of locals and immigrants, traveling frequently, moving between locations and offices” Zane recalls. “We realized that this was the future of work and it’s going to be one of the most significant transformations of modern society over the next 30 years . . . We’re building the product we’ve wanted for ourselves.”
One of the best things about working remotely is you don’t have colleagues randomly bugging you about superfluous nonsense. But the heaviness of traditional video chat swings things too far in the other direction. You’re isolated unless you want to make a big deal out of scheduling a call. We need presence and connection, but also the space to remain in flow. We don’t want to be away or on top of each other. We want to be around.
The notion of the corporate directory has been around for many years, but in a time of more frequent turnover and shifting responsibilities, the founders of Rimeto, a three-year-old San Francisco startup, wanted to update it to reflect those changes.
Today, the company announced a $10 million Series A investment from USVP, Bow Capital, Floodgate and Ray Dalio, founder of Bridgewater Associates.
Co-founder Ted Zagat says that the founders observed shifting workplace demographics and changes in the way people work. They believed it required a better way to locate people inside large organizations, which typically used homegrown methods or relied on Outlook or other corporate email systems.
“On one hand, we have people being asked to work much more collaboratively and cross-functionally. On the other, is an increasingly fragmented workplace. Employees really need help to be able to understand each other and work together effectively. That’s a real challenge for them,” Zagat explained.
Rimeto has developed a richer directory by sitting between various corporate systems like HR, CRM and other tools that contain additional details about the employee. It of course includes a name, title, email and phone like the basic corporate system, but it goes beyond that to find areas of expertise, projects the person is working on and other details that can help you find the right person when you’re searching the directory.
Rimeto directory on mobile and web (Screenshot: Rimeto)
Zagat says that by connecting to these various corporate systems and layering on a quality search tool with a variety of filters to narrow the search, it can help employees connect to others inside an organization more easily, something that is often difficult to do in large companies.
The tool can be accessed via web or mobile app, or incorporated into a company intranet. It also could be accessed from a tool like Slack or Microsoft Teams.
The three founders — Zagat, Neville Bowers and Maxwell Hayman — all previously worked at Facebook. Unlike a lot of early-stage startups, the company has paying customers (although it won’t share exactly how many) and reports that it’s cash-flow positive. Up to this point, the three founders had bootstrapped the company, but they wanted to go out and raise some capital to begin to expand more rapidly.
Ross Mayfield said that at his new startup Pingpad, “We’re trying to build the next great productivity app.” Mayfield previously worked as director of business development at LinkedIn and co-founded collaboration company Socialtext. He created Pingpad with his wife Leila Al-Shamari — in fact, they said the idea first came to them when they were planning for their… Read More
Ross Mayfield said that at his new startup Pingpad, “We’re trying to build the next great productivity app.” Mayfield previously worked as director of business development at LinkedIn and co-founded collaboration company Socialtext. He created Pingpad with his wife Leila Al-Shamari — in fact, they said the idea first came to them when they were planning for their…