Jul
10
2018
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Foursquare brings on Liz Ritzcovan as chief revenue officer

Foursquare has just hired Liz Ritzcovan as Chief Revenue Officer.

Ritzcovan hails from BazaarVoice, where she also served as CRO. She previously held CRO positions at Sizmek and Parade Media Group, and before that, spent time at Yahoo, Time Inc, and Interbrand.

Though Foursquare has been around since 2009, things have changed a lot for the company. What started as a consumer-facing app to log and share location information has become a SaaS company focused on helping brands understand their customer’s real-world habits and convert those habits into meaningful transactions and experiences.

That started with the unbundling of the legacy Foursquare app into Foursquare (a Yelp competitor centered around recommendations) and Swarm (a social location check-in app). As of 2016, both apps have more than 50 million active users, which—along with insights from partners—has in turn yielded the data necessary to create enterprise tools.

For example, Pinpoint by Foursquare (an ad product) has more than half of the Ad Age 100 as advertisers, and Attribution by Foursquare (a measurement product) has doubled its revenue in 2017. And that doesn’t include the Pilgrim SDK and Places API, which helped contribute to Foursquare’s 50 percent revenue growth year over year for the past three years.

Ritzcovan is aware that, despite the growth of e-commerce, 90 percent of consumer spending and memorable experiences happen in the real world. But getting clients, usually internet-facing companies, to understand that is her new great challenge.

Here’s what she had to say in her announcement blog post:

So what is my first priority as CRO? Client centricity. Foursquare needs to deepen our connection with our partners: explaining to business leaders why it’s critical to leverage more than a single Foursquare solution—be it ad campaigns with Pinpoint, measurement with Attribution, or location-based CRM and messaging with our Pilgrim SDK and Places API—by taking all of these parts together and connecting the dots. Foursquare is more and more about bundling technology licensing, mapping capabilities, and marketing optimization in a suite of solutions. It’s the reason I joined, to help lead the team into packaging these broad “solution sets” for leading organizations and brands.

Oct
04
2017
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Foursquare revamps its developer site as API usage soars

 It’s no secret that developers are the key to Foursquare’s continued success, and as part of supporting that mission the company just launched a revamped developer site, its first major refresh since 2009. The new site clarifies what the difference is between the developer offerings. The Places API is the free offering that most developers will use that serves up information on… Read More

May
09
2016
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How Foursquare hopes to hit profitability

Jeff Glueck and Dennis Crowley of Foursquare Foursquare’s business looks a whole lot different than it used to. New CEO Jeff Glueck and co-founder Dennis Crowley know it — and they still have a plan to hit $100 million in revenue, and profitability, in the next few years. They talked about some of their efforts, like focusing on building new tools for businesses that can help them grow, onstage at TechCrunch Disrupt… Read More

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