Mar
22
2021
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Google Cloud hires Intel veteran to head its custom chip efforts

There has been a growing industry trend in recent years for large-scale companies to build their own chips. As part of that, Google announced today that it has hired long-time Intel executive Uri Frank as vice president to run its custom chip division.

“The future of cloud infrastructure is bright, and it’s changing fast. As we continue to work to meet computing demands from around the world, today we are thrilled to welcome Uri Frank as our VP of Engineering for server chip design,” Amin Vahdat, Google Fellow and VP of systems infrastructure wrote in a blog post announcing the hire.

With Frank, Google gets an experienced chip industry executive, who spent more than two decades at Intel rising from engineering roles to corporate vice president at the Design Engineering Group, his final role before leaving the company earlier this month.

Frank will lead the custom chip division in Israel as part of Google. As he said in his announcement on LinkedIn, this was a big step to join a company with a long history of building custom silicon.

“Google has designed and built some of the world’s largest and most efficient computing systems. For a long time, custom chips have been an important part of this strategy. I look forward to growing a team here in Israel while accelerating Google Cloud’s innovations in compute infrastructure,” Frank wrote.

Google’s history of building its own chips dates back to 2015 when it launched the first TensorFlow chips. It moved into video processing chips in 2018 and added OpenTitan , an open-source chip with a security angle in 2019.

Frank’s job will be to continue to build on this previous experience to work with customers and partners to build new custom chip architectures. The company wants to move away from buying motherboard components from different vendors to building its own “system on a chip” or SoC, which it says will be drastically more efficient.

“Instead of integrating components on a motherboard where they are separated by inches of wires, we are turning to “Systems on Chip” (SoC) designs where multiple functions sit on the same chip, or on multiple chips inside one package. In other words, the SoC is the new motherboard,” Vahdat wrote.

While Google was early to the “Build Your Own Chip” movement, we’ve seen other large scale companies like Amazon, Facebook, Apple and Microsoft begin building their own custom chips in recent years to meet each company’s unique needs and give more precise control over the relationship between the hardware and software.

It will be Frank’s job to lead Google’s custom chip unit and help bring it to the next level.

Feb
04
2021
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Google Cloud launches Apigee X, the next generation of its API management platform

Google today announced the launch of Apigee X, the next major release of the Apgiee API management platform it acquired back in 2016.

“If you look at what’s happening — especially after the pandemic started in March last year — the volume of digital activities has gone up in every kind of industry, all kinds of use cases are coming up. And one of the things we see is the need for a really high-performance, reliable, global digital transformation platform,” Amit Zavery, Google Cloud’s head of platform, told me.

He noted that the number of API calls has gone up 47 percent from last year and that the platform now handles about 2.2 trillion API calls per year.

At the core of the updates are deeper integrations with Google Cloud’s AI, security and networking tools. In practice, this means Apigee users can now deploy their APIs across 24 Google Cloud regions, for example, and use Google’s caching services in more than 100 edge locations.

Image Credits: Google

In addition, Apigee X now integrates with Google’s Cloud Armor firewall and its Cloud Identity Access Management platform. This also means that Apigee users won’t have to use third-party tools for their firewall and identity management needs.

“We do a lot of AI/ML-based anomaly detection and operations management,” Zavery explained. “We can predict any kind of malicious intent or any other things which might happen to those API calls or your traffic by embedding a lot of those insights into our API platform. I think [that] is a big improvement, as well as new features, especially in operations management, security management, vulnerability management and making those a core capability so that as a business, you don’t have to worry about all these things. It comes with the core capabilities and that is really where the front doors of digital front-ends can shine and customers can focus on that.”

The platform now also makes better use of Google’s AI capabilities to help users identify anomalies or predict traffic for peak seasons. The idea here is to help customers automate a lot of the standards automation tasks and, of course, improve security at the same time.

As Zavery stressed, API management is now about more than just managing traffic between applications. But more than just helping customers manage their digital transformation projects, the Apigee team is now thinking about what it calls ‘digital excellence.’ “That’s how we’re thinking of the journey for customers moving from not just ‘hey, I can have a front end,’ but what about all the excellent things you want to do and how we can do that,” Zavery said.

“During these uncertain times, organizations worldwide are doubling-down on their API strategies to operate anywhere, automate processes, and deliver new digital experiences quickly and securely,” said James Fairweather, Chief Innovation Officer at Pitney Bowes. “By powering APIs with new capabilities like reCAPTCHA Enterprise, Cloud Armor (WAF), and Cloud CDN, Apigee X makes it easy for enterprises like us to scale digital initiatives, and deliver innovative experiences to our customers, employees and partners.”

Dec
22
2020
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With a $50B run rate in reach, can anyone stop AWS?

AWS, Amazon’s flourishing cloud arm, has been growing at a rapid clip for more than a decade. An early public cloud infrastructure vendor, it has taken advantage of first-to-market status to become the most successful player in the space. In fact, one could argue that many of today’s startups wouldn’t have gotten off the ground without the formation of cloud companies like AWS giving them easy access to infrastructure without having to build it themselves.

In Amazon’s most-recent earnings report, AWS generated revenues of $11.6 billion, good for a run rate of more than $46 billion. That makes the next AWS milestone a run rate of $50 billion, something that could be in reach in less than two quarters if it continues its pace of revenue growth.

The good news for competing companies is that in spite of the market size and relative maturity, there is still plenty of room to grow.

While the cloud division’s growth is slowing in percentage terms as it comes firmly up against the law of large numbers in which AWS has to grow every quarter compared to an ever-larger revenue base. The result of this dynamic is that while AWS’ year-over-year growth rate is slowing over time — from 35% in Q3 2019 to 29% in Q3 2020 — the pace at which it is adding $10 billion chunks of annual revenue run rate is accelerating.

At the AWS re:Invent customer conference this year, AWS CEO Andy Jassy talked about the pace of change over the years, saying that it took the following number of months to grow its run rate by $10 billion increments:

123 months ($0-$10 billion) 23 months ($10 billion-$20 billion) 13 months ($20 billion-$30 billion) 12 months ($30 billion to $40 billion)

Image Credits: TechCrunch (data from AWS)

Extrapolating from the above trend, it should take AWS fewer than 12 months to scale from a run rate of $40 billion to $50 billion. Stating the obvious, Jassy said “the rate of growth in AWS continues to accelerate.” He also took the time to point out that AWS is now the fifth-largest enterprise IT company in the world, ahead of enterprise stalwarts like SAP and Oracle.

What’s amazing is that AWS achieved its scale so fast, not even existing until 2006. That growth rate makes us ask a question: Can anyone hope to stop AWS’ momentum?

The short answer is that it doesn’t appear likely.

Cloud market landscape

A good place to start is surveying the cloud infrastructure competitive landscape to see if there are any cloud companies that could catch the market leader. According to Synergy Research, AWS remains firmly in front, and it doesn’t look like any competitor could catch AWS anytime soon unless some market dynamic caused a drastic change.

Synergy Research Cloud marketshare leaders. Amazon is first, Microsoft is second and Google is third.

Image Credits: Synergy Research

With around a third of the market, AWS is the clear front-runner. Its closest and fiercest rival Microsoft has around 20%. To put that into perspective a bit, last quarter AWS had $11.6 billion in revenue compared to Microsoft’s $5.2 billion Azure result. While Microsoft’s equivalent cloud number is growing faster at 47%, like AWS, that number has begun to drop steadily while it gains market share and higher revenue and it falls victim to that same law of large numbers.

Sep
08
2020
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Google Cloud launches its Business Application Platform based on Apigee and AppSheet

Unlike some of its competitors, Google Cloud has recently started emphasizing how its large lineup of different services can be combined to solve common business problems. Instead of trying to sell individual services, Google is focusing on solutions and the latest effort here is what it calls its Business Application Platform, which combines the API management capabilities of Apigee with the no-code application development platform of AppSheet, which Google acquired earlier this year.

As part of this process, Google is also launching a number of new features for both services today. The company is launching the beta of a new API Gateway, built on top of the open-source Envoy project, for example. This is a fully managed service that is meant to make it easier for developers to secure and manage their API across Google’s cloud computing services and serverless offerings like Cloud Functions and Cloud Run. The new gateway, which has been in alpha for a while now, offers all the standard features you’d expect, including authentication, key validation and rate limiting.

As for its low-code service AppSheet, the Google Cloud team is now making it easier to bring in data from third-party applications thanks to the general availability to Apigee as a data source for the service. AppSheet already supported standard sources like MySQL, Salesforce and G Suite, but this new feature adds a lot of flexibility to the service.

With more data comes more complexity, so AppSheet is also launching new tools for automating processes inside the service today, thanks to the early access launch of AppSheet Automation. Like the rest of AppSheet, the promise here is that developers won’t have to write any code. Instead, AppSheet Automation provides a visual interface, that, according to Google, “provides contextual suggestions based on natural language inputs.” 

“We are confident the new category of business application platforms will help empower both technical and line of business developers with the core ability to create and extend applications, build and automate workflows, and connect and modernize applications,” Google notes in today’s announcement. And indeed, this looks like a smart way to combine the no-code environment of AppSheet with the power of Apigee .

Aug
17
2020
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Canalys: Google is top cloud infrastructure provider for online retailers

While Google Cloud Platform has shown some momentum in the last year, it remains a distant third behind Amazon and Microsoft in the cloud infrastructure market. But Google got some good news from Canalys today when the firm reported that GCP is the No. 1 cloud platform provider for retailers.

Canalys didn’t provide specific numbers, but it did set overall market positions in the retail sector, with Microsoft coming in second, Amazon third, followed by Alibaba and IBM in fourth and fifth respectively.

Canalys cloud infrastructure retail segment market share numbers

Image Credits: Canalys

It’s probably not a coincidence that Google went after retail. Many retailers don’t want to put their cloud presence onto AWS, as Amazon.com competes directly with these retailers. Brent Leary, founder and principal analyst at CRM Essentials, says that as such, the news doesn’t really surprise him.

“Retailers have to compete with Amazon, and I’m guessing the last thing they want to do is use AWS and help Amazon fund all their new initiatives and experiments that in some cases will be used against them,” Leary told TechCrunch. Further, he said that many retailers would also prefer to keep their customer data off of Amazon’s services.

Canalys Senior Director Alex Smith says that this Amazon effect combined with the pandemic and other technological factors has been working in Google’s favor, at least in the retail sector. “Now more than ever, retailers need a digital strategy to win in an omnichannel world, especially with Amazon’s online dominance. Digital is applied everywhere from customer experience to cost optimization, and the overall technological capability of a retailer is what will define its success,” he said.

COVID-19 has forced many retailers to close stores for extended periods of time, and when you combine that with people being more reluctant to go inside stores when they do open, retailers have had to take a crash course in e-commerce if they didn’t have a significant online presence already.

Canalys points out that Google has lured customers with its advertising and search capabilities beyond just pure infrastructure offerings, taking advantage of its other strengths to grow the market segment.

Recognizing this, Google has been making a big retail push, including a big partnership with Salesforce and specific products announced at Google Cloud Next last year. As we wrote at the time of the retail offering:

The company offers eCommerce Hosting, designed specifically for online retailers, and it is offering a special premium program, so retailers get “white glove treatment with technical architecture reviews and peak season operations support…” according to the company. In other words, it wants to help these companies avoid disastrous, money-losing results when a site goes down due to demand.

What’s more, Canalys reports that Google Cloud has also been hiring aggressively and forming partnerships with big systems integrators to help grow the retail business. Retail customers include Home Depot, Kohl’s, Costco and Best Buy.

Jul
31
2020
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Even as cloud infrastructure growth slows, revenue rises over $30B for quarter

The cloud market is coming into its own during the pandemic as the novel coronavirus forced many companies to accelerate plans to move to the cloud, even while the market was beginning to mature on its own.

This week, the big three cloud infrastructure vendors — Amazon, Microsoft and Google — all reported their earnings, and while the numbers showed that growth was beginning to slow down, revenue continued to increase at an impressive rate, surpassing $30 billion for a quarter for the first time, according to Synergy Research Group numbers.

May
20
2020
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Google Cloud earns defense contract win for Anthos multi-cloud management tool

Google dropped out of the Pentagon’s JEDI cloud contract battle fairly early in the game, citing it was in conflict with its “AI principals.” However, today the company announced a new seven-figure contract with DoD’s Defense Innovation Unit (DIU), a big win for the cloud unit and CEO Thomas Kurian.

While the company would not get specific about the number, the new contract involves using Anthos, the tool the company announced last year to secure DIU’s multi-cloud environment. In spite of the JEDI contract involving a single vendor, the DoD has always used solutions from all three major cloud vendors — Amazon, Microsoft and Google — and this solution will provide a way to monitor security across all three environments, according to the company.

“Multi-cloud is the future. The majority of commercial businesses run multi-cloud environments securely and seamlessly, and this is now coming to the federal government as well,” Mike Daniels, VP of Global Public Sector at Google Cloud told TechCrunch.

The idea is to manage security across three environments with help from cloud security vendor Netskope, which is also part of the deal. “The multi-cloud solution will be built on Anthos, allowing DIU to run web services and applications across Google Cloud, Amazon Web Services, and Microsoft Azure — while being centrally managed from the Google Cloud Console,” the company wrote in a statement.

Daniels says that while this is a deal with DIU, he could see it expanding to other parts of DoD. “This is a contract with the DIU, but our expectation is that the DoD will look at the project as a model for how to implement their own security posture.”

Google Cloud Platform remains way back in the cloud infrastructure pack, in third place with around 8% market share. For context, AWS has around 33% market share and Microsoft has around 18%.

While JEDI, a $10 billion, winner-take-all prize remains mired in controversy and an on-going battle between The Pentagon, Amazon and Microsoft, this deal shows that the defense department is looking at advanced technology like Anthos to help it manage a multi-cloud world regardless of what happens with JEDI.

May
01
2020
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In spite of pandemic (or maybe because of it), cloud infrastructure revenue soars

It’s fair to say that even before the impact of COVID-19, companies had begun a steady march to the cloud. Maybe it wasn’t fast enough for AWS, as Andy Jassy made clear in his 2019 Re:invent keynote, but it was happening all the same and the steady revenue increases across the cloud infrastructure market bore that out.

As we look at the most recent quarter’s earnings reports for the main players in the market, it seems the pandemic and economic fall out has done little to slow that down. In fact, it may be contributing to its growth.

According to numbers supplied by Synergy Research, the cloud infrastructure market totaled $29 billion in revenue for Q12020.

Image Credit: Synergy Research

Synergy’s John Dinsdale, who has been watching this market for a long time, says that the pandemic could be contributing to some of that growth, at least modestly. In spite of the numbers, he doesn’t necessarily see these companies getting out of this unscathed either, but as companies shift operations from offices, it could be part of the reason for the increased demand we saw in the first quarter.

“For sure, the pandemic is causing some issues for cloud providers, but in uncertain times, the public cloud is providing flexibility and a safe haven for enterprises that are struggling to maintain normal operations. Cloud provider revenues continue to grow at truly impressive rates, with AWS and Azure in aggregate now having an annual revenue run rate of well over $60 billion,” Dinsdale said in a statement.

AWS led the way with a third of the market or more than $10 billion in quarterly revenue as it continues to hold a substantial lead in market share. Microsoft was in second, growing at a brisker 59% for 18% of the market. While Microsoft doesn’t break out its numbers, using Synergy’s numbers, that would work out to around $5.2 billion for Azure revenue. Meanwhile Google came in third with $2.78 billion.

If you’re keeping track of market share at home, it comes out to 32% for AWS, 18% for Microsoft and 8% for Google. This split has remained fairly steady, although Microsoft has managed to gain a few percentage points over the last several quarters as its overall growth rate outpaces Amazon.

Apr
22
2020
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Google Cloud’s fully managed Anthos is now generally available for AWS

A year ago, back in the days of in-person conferences, Google officially announced the launch of its Anthos multi-cloud application modernization platform at its Cloud Next conference. The promise of Anthos was always that it would allow enterprises to write their applications once, package them into containers and then manage their multi-cloud deployments across GCP, AWS, Azure and their on-prem data centers.

Until now, support for AWS and Azure was only available in preview, but today, the company is making support for AWS and on-premises generally available. Microsoft Azure support remains in preview, though.

“As an AWS customer now, or a GCP customer, or a multi-cloud customer, […] you can now run Anthos on those environments in a consistent way, so you don’t have to learn any proprietary APIs and be locked in,” Eyal Manor, the GM and VP of engineering in charge of Anthos, told me. “And for the first time, we enable the portability between different infrastructure environments as opposed to what has happened in the past where you were locked into a set of APIs.”

Manor stressed that Anthos was designed to be multi-cloud from day one. As for why AWS support is launching ahead of Azure, Manor said that there was simply more demand for it. “We surveyed the customers and they said, ‘hey, we want, in addition to GCP, we want AWS,’ ” he said. But support for Azure will come later this year and the company already has a number of preview customers for it. In addition, Anthos will also come to bare metal servers in the future.

Looking even further ahead, Manor also noted that better support for machine learning workloads is on the way. Many businesses, after all, want to be able to update and run their models right where their data resides, no matter what cloud that may be. There, too, the promise of Anthos is that developers can write the application once and then run it anywhere.

“I think a lot of the initial response and excitement was from the developer audiences,” Jennifer Lin, Google Cloud’s VP of product management, told me. “Eric Brewer had led a white paper that we did to say that a lot of the Anthos architecture sort of decouples the developer and the operator stakeholder concerns. There hadn’t been a multi-cloud shared software architecture where we could do that and still drive emerging and existing applications with a common shared software stack.”

She also noted that a lot of Google Cloud’s ecosystem partners endorsed the overall Anthos architecture early on because they, too, wanted to be able to write once and run anywhere — and so do their customers.

Plaid is one of the launch partners for these new capabilities. “Our customers rely on us to be always available and as a result we have very high reliability requirements,” said Naohiko Takemura, Plaid’s head of engineering. “We pursued a multi-cloud strategy to ensure redundancy for our critical KARTE service. Google Cloud’s Anthos works seamlessly across GCP and our other cloud providers preventing any business disruption. Thanks to Anthos, we prevent vendor lock-in, avoid managing cloud-specific infrastructure, and our developers are not constrained by cloud providers.”

With this release, Google Cloud is also bringing deeper support for virtual machines to Anthos, as well as improved policy and configuration management.

Over the next few months, the Anthos Service Mesh will also add support for applications that run in traditional virtual machines. As Lin told me, “a lot of this is is about driving better agility and taking the complexity out of it so that we have abstractions that work across any environment, whether it’s legacy or new or on-prem or AWS or GCP.”

Mar
05
2020
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Etsy’s 2-year migration to the cloud brought flexibility to the online marketplace

Founded in 2005, Etsy was born before cloud infrastructure was even a thing.

As the company expanded, it managed all of its operations in the same way startups did in those days — using private data centers. But a couple of years ago, the online marketplace for crafts and vintage items decided to modernize and began its journey to the cloud.

That decision coincided with the arrival of CTO Mike Fisher in July 2017. He was originally brought in as a consultant to look at the impact of running data centers on Etsy’s ability to innovate. As you might expect, he concluded that it was having an adverse impact and began a process that would lead to him being hired to lead a long-term migration to the cloud.

That process concluded last month. This is the story of how a company born in data centers made the switch to the cloud, and the lessons it offers.

Stuck in a hardware refresh loop

When Fisher walked through the door, Etsy operated out of private data centers. It was not even taking advantage of a virtualization layer to maximize the capacity of each machine. The approach meant IT spent an inordinate amount of time on resource planning.

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