Jul
07
2020
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Nvidia’s Ampere GPUs come to Google Cloud

Nvidia today announced that its new Ampere-based data center GPUs, the A100 Tensor Core GPUs, are now available in alpha on Google Cloud. As the name implies, these GPUs were designed for AI workloads, as well as data analytics and high-performance computing solutions.

The A100 promises a significant performance improvement over previous generations. Nvidia says the A100 can boost training and inference performance by over 20x compared to its predecessors (though you’ll mostly see 6x or 7x improvements in most benchmarks) and tops out at about 19.5 TFLOPs in single-precision performance and 156 TFLOPs for Tensor Float 32 workloads.

Image Credits: Nvidia

“Google Cloud customers often look to us to provide the latest hardware and software services to help them drive innovation on AI and scientific computing workloads,” said Manish Sainani, Director of Product Management at Google Cloud, in today’s announcement. “With our new A2 VM family, we are proud to be the first major cloud provider to market Nvidia A100 GPUs, just as we were with Nvidia’s T4 GPUs. We are excited to see what our customers will do with these new capabilities.”

Google Cloud users can get access to instances with up to 16 of these A100 GPUs, for a total of 640GB of GPU memory and 1.3TB of system memory.

Jun
16
2020
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Google Cloud launches Filestore High Scale, a new storage tier for high-performance computing workloads

Google Cloud today announced the launch of Filestore High Scale, a new storage option — and tier of Google’s existing Filestore service — for workloads that can benefit from access to a distributed high-performance storage option.

With Filestore High Scale, which is based on technology Google acquired when it bought Elastifile in 2019, users can deploy shared file systems with hundreds of thousands of IOPS, 10s of GB/s of throughput and at a scale of 100s of TBs.

“Virtual screening allows us to computationally screen billions of small molecules against a target protein in order to discover potential treatments and therapies much faster than traditional experimental testing methods,” says Christoph Gorgulla, a postdoctoral research fellow at Harvard Medical School’s Wagner Lab., which already put the new service through its paces. “As researchers, we hardly have the time to invest in learning how to set up and manage a needlessly complicated file system cluster, or to constantly monitor the health of our storage system. We needed a file system that could handle the load generated concurrently by thousands of clients, which have hundreds of thousands of vCPUs.”

The standard Google Cloud Filestore service already supports some of these use cases, but the company notes that it specifically built Filestore High Scale for high-performance computing (HPC) workloads. In today’s announcement, the company specifically focuses on biotech use cases around COVID-19. Filestore High Scale is meant to support tens of thousands of concurrent clients, which isn’t necessarily a standard use case, but developers who need this kind of power can now get it in Google Cloud.

In addition to High Scale, Google also today announced that all Filestore tiers now offer beta support for NFS IP-based access controls, an important new feature for those companies that have advanced security requirements on top of their need for a high-performance, fully managed file storage service.

May
14
2020
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Google makes it easier to migrate VMware environments to its cloud

Google Cloud today announced the next step in its partnership with VMware: the Google Cloud VMware Engine. This fully managed service provides businesses with a full VMware Cloud Foundation stack on Google Cloud to help businesses easily migrate their existing VMware-based environments to Google’s infrastructure. Cloud Foundation is VMware’s stack for hybrid and private cloud deployments.

Given Google Cloud’s focus on enterprise customers, it’s no surprise that the company continues to bet on partnerships with the likes of VMware to attract more of these companies’ workloads. Less than a year ago, Google announced that VMware Cloud Foundation would come to Google Cloud and that it would start supporting VMware workloads. Then, last November, Google Cloud acquired CloudSimple, a company that specialized in running VMware environments and that Google had already partnered with for its original VMware deployments. The company describes today’s announcement as the third step in this journey.

VMware Engine provides users with all of the standard Cloud Foundation components: vSphere, vCenter, vSAN, NSX-T and HCX. With this, Google Cloud General Manager June Yang notes in today’s announcement, businesses can quickly stand up their own software-defined data center in the Google Cloud.

“Google Cloud VMware Engine is designed to minimize your operational burden, so you can focus on your business,” she notes. “We take care of the lifecycle of the VMware software stack and manage all related infrastructure and upgrades. Customers can continue to leverage IT management tools and third-party services consistent with their on-premises environment.”

Google is also working with third-party providers like NetApp, Veeam, Zerto, Cohesity and Dell Technologies to ensure that their solutions work on Google’s platform, too.

“As customers look to simplify their cloud migration journey, we’re committed to build cloud services to help customers benefit from the increased agility and efficiency of running VMware workloads on Google Cloud,” said Bob Black, Dell Technologies Global Lead Alliance Principal at Deloitte Consulting. “By combining Google Cloud’s technology and Deloitte’s business transformation experience, we can enable our joint customers to accelerate their cloud migration, unify operations, and benefit from innovative Google Cloud services as they look to modernize applications.”

May
12
2020
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Microsoft partners with Redis Labs to improve its Azure Cache for Redis

For a few years now, Microsoft has offered Azure Cache for Redis, a fully managed caching solution built on top of the open-source Redis project. Today, it is expanding this service by adding Redis Enterprise, Redis Lab’s commercial offering, to its platform. It’s doing so in partnership with Redis Labs and while Microsoft will offer some basic support for the service, Redis Labs will handle most of the software support itself.

Julia Liuson, Microsoft’s corporate VP of its developer tools division, told me that the company wants to be seen as a partner to open-source companies like Redis Labs, which was among the first companies to change its license to prevent cloud vendors from commercializing and repackaging their free code without contributing back to the community. Last year, Redis Labs partnered with Google Cloud to bring its own fully managed service to its platform and so maybe it’s no surprise that we are now seeing Microsoft make a similar move.

Liuson tells me that with this new tier for Azure Cache for Redis, users will get a single bill and native Azure management, as well as the option to deploy natively on SSD flash storage. The native Azure integration should also make it easier for developers on Azure to integrate Redis Enterprise into their applications.

It’s also worth noting that Microsoft will support Redis Labs’ own Redis modules, including RediSearch, a Redis-powered search engine, as well as RedisBloom and RedisTimeSeries, which provide support for new datatypes in Redis.

“For years, developers have utilized the speed and throughput of Redis to produce unbeatable responsiveness and scale in their applications,” says Liuson. “We’ve seen tremendous adoption of Azure Cache for Redis, our managed solution built on open source Redis, as Azure customers have leveraged Redis performance as a distributed cache, session store, and message broker. The incorporation of the Redis Labs Redis Enterprise technology extends the range of use cases in which developers can utilize Redis, while providing enhanced operational resiliency and security.”

Apr
22
2020
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Google Cloud’s fully managed Anthos is now generally available for AWS

A year ago, back in the days of in-person conferences, Google officially announced the launch of its Anthos multi-cloud application modernization platform at its Cloud Next conference. The promise of Anthos was always that it would allow enterprises to write their applications once, package them into containers and then manage their multi-cloud deployments across GCP, AWS, Azure and their on-prem data centers.

Until now, support for AWS and Azure was only available in preview, but today, the company is making support for AWS and on-premises generally available. Microsoft Azure support remains in preview, though.

“As an AWS customer now, or a GCP customer, or a multi-cloud customer, […] you can now run Anthos on those environments in a consistent way, so you don’t have to learn any proprietary APIs and be locked in,” Eyal Manor, the GM and VP of engineering in charge of Anthos, told me. “And for the first time, we enable the portability between different infrastructure environments as opposed to what has happened in the past where you were locked into a set of APIs.”

Manor stressed that Anthos was designed to be multi-cloud from day one. As for why AWS support is launching ahead of Azure, Manor said that there was simply more demand for it. “We surveyed the customers and they said, ‘hey, we want, in addition to GCP, we want AWS,’ ” he said. But support for Azure will come later this year and the company already has a number of preview customers for it. In addition, Anthos will also come to bare metal servers in the future.

Looking even further ahead, Manor also noted that better support for machine learning workloads is on the way. Many businesses, after all, want to be able to update and run their models right where their data resides, no matter what cloud that may be. There, too, the promise of Anthos is that developers can write the application once and then run it anywhere.

“I think a lot of the initial response and excitement was from the developer audiences,” Jennifer Lin, Google Cloud’s VP of product management, told me. “Eric Brewer had led a white paper that we did to say that a lot of the Anthos architecture sort of decouples the developer and the operator stakeholder concerns. There hadn’t been a multi-cloud shared software architecture where we could do that and still drive emerging and existing applications with a common shared software stack.”

She also noted that a lot of Google Cloud’s ecosystem partners endorsed the overall Anthos architecture early on because they, too, wanted to be able to write once and run anywhere — and so do their customers.

Plaid is one of the launch partners for these new capabilities. “Our customers rely on us to be always available and as a result we have very high reliability requirements,” said Naohiko Takemura, Plaid’s head of engineering. “We pursued a multi-cloud strategy to ensure redundancy for our critical KARTE service. Google Cloud’s Anthos works seamlessly across GCP and our other cloud providers preventing any business disruption. Thanks to Anthos, we prevent vendor lock-in, avoid managing cloud-specific infrastructure, and our developers are not constrained by cloud providers.”

With this release, Google Cloud is also bringing deeper support for virtual machines to Anthos, as well as improved policy and configuration management.

Over the next few months, the Anthos Service Mesh will also add support for applications that run in traditional virtual machines. As Lin told me, “a lot of this is is about driving better agility and taking the complexity out of it so that we have abstractions that work across any environment, whether it’s legacy or new or on-prem or AWS or GCP.”

Mar
26
2020
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Tech giants should let startups defer cloud payments

Google, Amazon and Microsoft are the landlords. Amidst the coronavirus economic crisis, startups need a break from paying rent. They’re in a cash crunch. Revenue has stopped flowing in, capital markets like venture debt are hesitant and startups and small-to-medium sized businesses are at risk of either having to lay off huge numbers of employees and/or shut down.

Meanwhile, the tech giants are cash rich. Their success this decade means they’re able to weather the storm for a few months. Their customers cannot.

Cloud infrastructure costs area amongst many startups’ top expense besides payroll. The option to pay these cloud bills later could save some from going out of business or axing huge parts of their staff. Both would hurt the tech industry, the economy and the individuals laid off. But most worryingly for the giants, it could destroy their customer base.

The mass layoffs have already begun. Soon we’re sure to start hearing about sizable companies shutting down, upended by COVID-19. But there’s still an opportunity to stop a larger bloodbath from ensuing.

That’s why I have a proposal: cloud relief.

The platform giants should let startups and small businesses defer their cloud infrastructure payments for three to six months until they can pay them back in installments. Amazon AWS, Google Cloud, Microsoft Azure, these companies’ additional infrastructure products, and other platform providers should let customers pause payment until the worst of the first wave of the COVID-19 economic disruption passes. Profitable SaaS providers like Salesforce could give customers an extension too.

There are plenty of altruistic reasons to do this. They have the resources to help businesses in need. We all need to support each other in these tough times. This could protect tons of families. Some of these startups are providing important services to the public and even discounting them, thereby ramping up their bills while decreasing revenue.

Then there are the PR reasons. After years of techlash and anti-trust scrutiny, here’s the chance for the giants to prove their size can be beneficial to the world. Recruiters could use it as a talking point. “We’re the company that helped save Silicon Valley.” There’s an explanation for them squirreling away so much cash: the rainy day has finally arrived.

But the capitalistic truth and the story they could sell to Wall Street is that it’s not good for our business if our customers go out of business. Look at what happened to infrastructure providers in the dot-com crash. When tons of startups vaporized, so did the profits for those selling them hosting and tools. Any government stimulus for businesses would be better spent by them paying employees than paying the cloud companies that aren’t in danger. Saving one future Netflix from shutting down could cover any short-term loss from helping 100 other businesses.

This isn’t a handout. These startups will still owe the money. They’d just be able to pay it a little later, spread out over their monthly bills for a year or so. Once mass shelter-in-place orders subside, businesses can operate at least a little closer to normal, investors can get less cautious and customers will have the cash they need to pay their dues. Plus interest, if necessary.

Meanwhile, they’ll be locked in and loyal customers for the foreseeable future. Cloud vendors could gate the deferment to only customers that have been with them for X amount of months or that have already spent Y amount on the platform. The vendors also could offer the deferment on the condition that customers add a year or more to their existing contracts. Founders will remember who gave them the benefit of the doubt.

cloud ice cream cone imagine

Consider it a marketing expense. Platforms often offer discounts or free trials to new customers. Now it’s existing customers that need a reprieve. Instead of airport ads, the giants could spend the money ensuring they’ll still have plenty of developers building atop them by the end of 2020.

Beyond deferred payment, platforms could just push the due date on all outstanding bills to three or six months from now. Alternatively, they could offer a deep discount such as 50% off for three months if they didn’t want to deal with accruing debt and then servicing it. Customers with multi-year contracts could offered the opportunity to downgrade or renegotiate their contracts without penalties. Any of these might require giving sales quota forgiveness to their account executives.

It would likely be far too complicated and risky to accept equity in lieu of cash, a cut of revenue going forward or to provide loans or credit lines to customers. The clearest and simplest solution is to let startups skip a few payments, then pay more every month later until they clear their debt. When asked for comment or about whether they’re considering payment deferment options, Microsoft declined, and Amazon and Google did not respond.

To be clear, administering payment deferment won’t be simple or free. There are sure to be holes that cloud economists can poke in this proposal, but my goal is to get the conversation started. It could require the giants to change their earnings guidance. Rewriting deals with significantly sized customers will take work on both ends, and there’s a chance of breach of contract disputes. Giants would face the threat of customers recklessly using cloud resources before shutting down or skipping town.

Most taxing would be determining and enforcing the criteria of who’s eligible. The vendors would need to lay out which customers are too big so they don’t accidentally give a cloud-intensive but healthy media company a deferment they don’t need. Businesses that get questionably excluded could make a stink in public. Executing on the plan will require staff when giants are stretched thin trying to handle logistics disruptions, misinformation and accelerating work-from-home usage.

Still, this is the moment when the fortunate need to lend a hand to the vulnerable. Not a hand out, but a hand up. Companies with billions in cash in their coffers could save those struggling to pay salaries. All the fundraisers and info centers and hackathons are great, but this is how the tech giants can live up to their lofty mission statements.

We all live in the cloud now. Don’t evict us. #CloudRelief

Thanks to Falon Fatemi, Corey Quinn, Ilya Fushman, Jason Kim, Ilya Sukhar and Michael Campbell for their ideas and feedback on this proposal.

Mar
18
2020
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Big opening for startups that help move entrenched on-prem workloads to the cloud

AWS CEO Andy Jassy showed signs of frustration at his AWS re:Invent keynote address in December.

Customers weren’t moving to the cloud nearly fast enough for his taste, and he prodded them to move along. Some of their hesitation, as Jassy pointed out, was due to institutional inertia, but some of it also was due to a technology problem related to getting entrenched, on-prem workloads to the cloud.

When a challenge of this magnitude presents itself and you have the head of the world’s largest cloud infrastructure vendor imploring customers to move faster, you can be sure any number of players will start paying attention.

Sure enough, cloud infrastructure vendors (ISVs) have developed new migration solutions to help break that big data logjam. Large ISVs like Accenture and Deloitte are also happy to help your company deal with migration issues, but this opportunity also offers a big opening for startups aiming to solve the hard problems associated with moving certain workloads to the cloud.

Think about problems like getting data off of a mainframe and into the cloud or moving an on-prem data warehouse. We spoke to a number of experts to figure out where this migration market is going and if the future looks bright for cloud-migration startups.

Cloud-migration blues

It’s hard to nail down exactly the percentage of workloads that have been moved to the cloud at this point, but most experts agree there’s still a great deal of growth ahead. Some of the more optimistic projections have pegged it at around 20%, with the U.S. far ahead of the rest of the world.

Mar
04
2020
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Google Cloud announces four new regions as it expands its global footprint

Google Cloud today announced its plans to open four new data center regions. These regions will be in Delhi (India), Doha (Qatar), Melbourne (Australia) and Toronto (Canada) and bring Google Cloud’s total footprint to 26 regions. The company previously announced that it would open regions in Jakarta, Las Vegas, Salt Lake City, Seoul and Warsaw over the course of the next year. The announcement also comes only a few days after Google opened its Salt Lake City data center.

GCP already had a data center presence in India, Australia and Canada before this announcement, but with these newly announced regions, it now offers two geographically separate regions for in-country disaster recovery, for example.

Google notes that the region in Doha marks the company’s first strategic collaboration agreement to launch a region in the Middle East with the Qatar Free Zones Authority. One of the launch customers there is Bespin Global, a major managed services provider in Asia.

“We work with some of the largest Korean enterprises, helping to drive their digital transformation initiatives. One of the key requirements that we have is that we need to deliver the same quality of service to all of our customers around the globe,” said John Lee, CEO, Bespin Global. “Google Cloud’s continuous investments in expanding their own infrastructure to areas like the Middle East make it possible for us to meet our customers where they are.”

Feb
19
2020
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Thomas Kurian on his first year as Google Cloud CEO

“Yes.”

That was Google Cloud CEO Thomas Kurian’s simple answer when I asked if he thought he’d achieved what he set out to do in his first year.

A year ago, he took the helm of Google’s cloud operations — which includes G Suite — and set about giving the organization a sharpened focus by expanding on a strategy his predecessor Diane Greene first set during her tenure.

It’s no secret that Kurian, with his background at Oracle, immediately put the entire Google Cloud operation on a course to focus on enterprise customers, with an emphasis on a number of key verticals.

So it’s no surprise, then, that the first highlight Kurian cited is that Google Cloud expanded its feature lineup with important capabilities that were previously missing. “When we look at what we’ve done this last year, first is maturing our products,” he said. “We’ve opened up many markets for our products because we’ve matured the core capabilities in the product. We’ve added things like compliance requirements. We’ve added support for many enterprise things like SAP and VMware and Oracle and a number of enterprise solutions.” Thanks to this, he stressed, analyst firms like Gartner and Forrester now rank Google Cloud “neck-and-neck with the other two players that everybody compares us to.”

If Google Cloud’s previous record made anything clear, though, it’s that technical know-how and great features aren’t enough. One of the first actions Kurian took was to expand the company’s sales team to resemble an organization that looked a bit more like that of a traditional enterprise company. “We were able to specialize our sales teams by industry — added talent into the sales organization and scaled up the sales force very, very significantly — and I think you’re starting to see those results. Not only did we increase the number of people, but our productivity improved as well as the sales organization, so all of that was good.”

He also cited Google’s partner business as a reason for its overall growth. Partner influence revenue increased by about 200% in 2019, and its partners brought in 13 times more new customers in 2019 when compared to the previous year.

Feb
05
2020
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Google Cloud makes strides but still has a long way to go

In earnings reported this week, Alphabet announced that Google Cloud generated a robust $2.61 billion for the quarter, a number that includes revenue from both Google Cloud Platform and G Suite.

That puts the division on a nice little run rate of $10.44 billion. It feels like a lot until you consider that Microsoft had a combined software and infrastructure cloud revenue run rate of $12.5 billion in its most recent report, while AWS reported almost $10 billion for the quarter. Although Google is not even close to these rivals, it’s picking up some much-needed steam.

As Holger Mueller, an analyst at Constellation Research, points out, crossing the $10 billion run rate mark is a rite of passage. “Ten billion dollars is the new mark for IaaS players, effectively the unicorn rating for them. And revenue/size matter, as the cloud business is an economies of scale business,” Mueller told TechCrunch.

More enterprise, please

When Thomas Kurian came on board last year after more than two decades at Oracle to replace Diane Greene as head of Google Cloud, prevailing wisdom suggested that he was hired to help shift the division’s focus firmly to the enterprise. The move appears to be working.

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