Personal blog of Yzmir Ramirez

The running line from any CEO of an acquired company is that the company can do so much more with resources of the company that acquired it than it could on its own. Just seven months after being acquired, Drone co-founder Brad Rydzewski says that his company really has benefited greatly from being part of Harness, and today the company announced a significant overhaul of the open-source project.

The artist formerly known as Drone is now called “Harness CI Community Edition” and Rydzewski says the Harness CEO and founder Jyoti Bansal kept his word when he said he was 100% committed to continue developing the open-source Drone product.

“Over the past seven months since the acquisition, a lot of community work has been around taking advantage of the resources that Harness has been able to afford us as a project — like having access to a designer, having access to professional writers — these are luxuries for most open-source projects,” Rydzewski told me.

He says that having access to these additional resources has enabled him to bring a higher level of polish to the project that just wouldn’t have been possible without joining Harness. At the same time, he says the CI team, which has grown from the project’s two co-founders to 15 people, has also been able to build out the professional CI tool as it has become part of the Harness toolset.

Chief among the updates to the community edition is a new sleeker interface that has a much more professional look and feel, according to Rydzewski. In addition, developers can see how projects move along the pipeline in a visualization tool, while benefiting from real-time debugging tools and new governance and security features.

All of this is an embarrassment of riches for Rydzewski, who was used to working on a shoestring budget prior to joining Harness. “Drone came from very humble beginnings as an open-source project, but now I think it can hold its own next to any product in the market today, even products that have raised hundreds of millions of dollars,” he said.

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Harness, the startup that wants to create a suite of engineering tools to give every company the kind of technological reach that the biggest companies have, announced an $85 million Series C today on a $1.7 billion valuation.

Today’s round comes after 2019’s $60 million Series B, which had a $500 million valuation, showing a company rapidly increasing in value. For a company that launched just three years ago, this is a fairly remarkable trajectory.

Alkeon Capital led the round with help from new investors Battery Ventures, Citi Ventures, Norwest Venture Partners, Sorenson Capital and Thomvest Ventures. The startup also revealed a previously unannounced $30 million B-1 round raised after the $60 million round, bringing the total raised to date to $195 million.

Company founder and CEO Jyoti Bansal previously founded AppDynamics, which he sold to Cisco in 2017 for $3.7 billion. With his track record, investors came looking for him this round. It didn’t hurt that revenue grew almost 3x last year.

“The business is doing very well, so the investor community has been proactively reaching out and trying to invest in us. We were not actually planning to raise a round until later this year. We had enough capital to get through that, but there were a lot of people wanting to invest,” Bansal told me.

In fact, he said there is so much investor interest that he could have raised twice as much, but didn’t feel a need to take on that much capital at this time. “Overall, the investor community sees the value in developer tools and the DevOps market. There are so many big public companies now in that space that have gone out in the last three to five years and that has definitely created even more validation of this space,” he said.

Bansal says that he started the company with the goal of making every company as good as Google or Facebook when it comes to engineering efficiency. Since most companies lack the engineering resources of these large companies, that’s a tall task, but one he thinks he can solve through software.

The company started by building a continuous delivery module. A cloud cost-efficiency module followed. Last year the company bought open-source continuous integration company Drone.io and they are working on building that into the platform now, with it currently in beta. There are additional modules on the product roadmap coming this year, according to Bansal.

As the company continued to grow revenue and build out the platform in 2020, it also added a slew of new employees, growing from 200 to 300 during the pandemic. Bansal says that he has plans to add another 200 by the end of this year. Harness has a reputation of being a good place to work, recently landing on Glassdoor’s best companies list.

As an experienced entrepreneur, Bansal takes building a diverse company with a welcoming culture very seriously. “Yes, you have to provide equal opportunity and make sure that you are open to hiring people from diverse backgrounds, but you have to be more proactive about it in the sense that you have to make sure that your company environment and company culture feels very welcoming to everyone,” he said.

It’s been a difficult time building a company during the pandemic, adding so many new employees, and finding a way to make everyone feel welcome and included. Bansal says he has actually seen productivity increase during the pandemic, but now has to guard against employee burnout.

He says that people didn’t know how to draw boundaries when working at home. One thing he did was introduce a program to give everyone one Friday a month off to recharge. The company also recently announced it would be a “work from anywhere” company post-COVID, but Bansal still plans on having regional offices where people can meet when needed.

In August, Harness made its first acquisition when it bought open source continuous integration startup Drone.io. The company didn’t waste any time building on that purchase, announcing a new enterprise continuous integration tool today to go alongside the open source project Drone has been building.

The Harness software development platform consists of various modules and the latest one helps with continuous integration, which is the build and test process that happens before developers start deploying their code changes.

As Brad Rydzewski, co-founder at Drone.io, explained it at the time of the acquisition:

“Drone is a continuous integration software. It helps developers to continuously build, test and deploy their code. The project was started in 2012, and it was the first cloud-native, container-native continuous integration solution on the market, and we open sourced it.”

Bansal indicated at the time of the acquisition that he wanted to build on that open source project and provide an enterprise commercial version, while continuing to support the open source project.

“This is really the first product in the industry that is bringing AI and machine learning into optimizing the build and test process,” Bansal said. That intelligence layer is what separates it from the open source version of the software, and the idea is to use machine learning to speed up the building and testing process.

The company is also announcing a new module around managing feature flags. These are elements developers leave in the code to limit the roll out of software, allowing them to see how the update is performing before rolling it out to the user base at large. The problem is these as these flags proliferate, they become difficult to manage, and the new module is designed to help developers understand and control the flags that exist in their code.

Bansal says his goal for the company has been to put the kind of automated software delivery pipeline that’s in place at the world’s largest tech companies within reach of every developer.

“[Our goal] is that every company in the world can have the same level of software delivery sophistication as a Google or Amazon or Facebook,” Bansal said.

Bansal founded AppDynamics, a company he sold to Cisco in 2017 for $3.7 billion. He launched Harness later that same year. The company has raised almost $80 million on a valuation of $500 million, according to Pitchbook data.

Bansal also started the venture capital firm Unusual Ventures in 2018 and as though he doesn’t have enough to do, he launched his third startup Traceable, a security company, in July.

Harness has made a name for itself creating tools like continuous delivery (CD) for software engineers to give them the kind of power that has been traditionally reserved for companies with large engineering teams like Google, Facebook and Netflix. Today, the company announced it has acquired Drone.io, an open-source continuous integration (CI) company, marking the company’s first steps into open source, as well as its first acquisition.

The companies did not share the purchase price.

“Drone is a continuous integration software. It helps developers to continuously build, test and deploy their code. The project was started in 2012, and it was the first cloud-native, container-native continuous integration solution on the market, and we open sourced it,” company co-founder Brad Rydzewski told TechCrunch.

Drone delivers pipeline configuration information as code in a Docker container. Image: Drone.io

While Harness had previously lacked a CI tool to go with its continuous delivery tooling, founder and CEO Jyoti Bansal said this was less about filling in a hole than expanding the current platform.

“I would call it an expansion of our vision and where we were going. As you and I have talked in the past, the mission of Harness is to be a next-generation software delivery platform for everyone,” he said. He added that buying Drone had a lot of upside.”It’s all of those things — the size of the open-source community, the simplicity of the product — and it [made sense], for Harness and Drone to come together and bring this integrated CI/CD to the market.”

While this is Harness’ first foray into open source, Bansal says it’s just the starting point and they want to embrace open source as a company moving forward. “We are committed to getting more and more involved in open source and actually making even more parts of Harness, our original products, open source over time as well,” he said.

For Drone community members who might be concerned about the acquisition, Bansal said he was “100% committed” to continuing to support the open-source Drone product. In fact, Rydzewski said he wanted to team with Harness because he felt he could do so much more with them than he could have done continuing as a standalone company.

“Drone was a growing community, a growing project and a growing business. It really came down to I think the timing being right and wanting to partner with a company like Harness to build the future. Drone laid a lot of the groundwork, but it’s a matter of taking it to the next level,” he said.

Bansal says that Harness intends to also offer on the Harness platform a commercial version of Drone with some enterprise features, even while continuing to support the open source side of it.

Drone was founded in 2012. The only money it raised was $28,000 when it participated in the Alchemist Accelerator in 2013, according to Crunchbase data. The deal has closed and Rydzewski has joined the Harness team.

One of the big advantages of using the cloud is ease of deployment. For engineers, being able to dial up infrastructure resources means being able to develop without delays, but it can also lead to big bills at the end of the month if you don’t know what you’re spending.

Harness wants to help with that, and today the startup released a product called Continuous Efficiency. It is designed to help engineering teams use cloud resources in a more cost-efficient manner, and do this in real time as they allocate resources.

Jyoti Bansal, co-founder and CEO at Harness, says that today most companies don’t know the extent of their cloud costs until the finance people get the bill at the end of the month. What’s more, the bill is entirely disconnected from the developers who are responsible for that cost. Finally, he says that at least 35% of that cost is waste, money they didn’t have to spend.

What Harness is hoping to do with this new product is give developers visibility into their spending with the goal that if they see how much waste they are generating they will dial back on usage.

“We are rethinking managing your cloud costs. From the perspective of developers, how do we give context sensitivity to developers so they get a full view of [what they are spending in the cloud],” he said.

Oftentimes, resources go unused or are over allocated, and giving visibility into this should let developers stay on budget, and in some cases save big bucks. To show how this works, the company says that one customer had a Kubernetes cluster configured with an annual cost of $1.6 million. After running the Continuous Efficiency product, it found that just 15% of the cluster compute resources were actually being used. After reconfiguring based on this data, they were able to save $1.3 million over the course of a year.

Image Credit: Harness

While Bansal says the product was in development long before the pandemic started, a tool like this at this particular moment in time is even more important as companies are looking for ways to cut costs.

Harness was founded in 2016 and has raised $80 million, according to Crunchbase data. Bansal formerly co-founded AppDynamics, a company that Cisco acquired in January 2017 for $3.7 billion.

Last week at TechCrunch Disrupt in San Francisco, we hosted a panel on the Extra Crunch stage on “How to build a billion-dollar SaaS company.” A better title probably would have been “How to build a successful SaaS company.”

We spoke to Whitney Bouck, COO at HelloSign; Jyoti Bansal, CEO and founder at Harness, and Neeraj Agrawal, a partner at Battery Ventures to get their view on how to move through the various stages to build that successful SaaS company.

While there is no magic formula, we covered a lot of ground, including finding a product-market fit, generating early revenue, the importance of building a team, what to do when growth slows and finally, how to resolve the tension between growth and profitability.

Finding product-market fit

Neeraj Agrawal: When we’re talking to the market, what we’re really looking for is a repeatable pattern of use cases. So when we’re talking to prospects — the words they use, the pain point they use — are very similar from call to call to call? Once we see that pattern, we know we have product-market fit, and then we can replicate that.

Jyoti Bansal: Revenue is one measure of product-market fit. Are customers adopting it and getting value out of it and renewing? Until you start getting a first set of renewals and a first set of expansions and happy successful customers, you don’t really have product-market fit. So that’s the only way you can know if the product is really working or not.

Whitney Bouck: It isn’t just about revenue — the measures of success at all phases have to somewhat morph. You’ve got to be looking at usage, at adoption, value renewals, expansion, and of course, the corollary, churn, to give you good health indicators about how you’re doing with product-market fit.

Generating early revenue

Jyoti Bansal: As founders we’ve realized, getting from idea to early revenue is one of the hardest things to do. The first million in revenue is all about street fighting. Founders have to go out there and win business and do whatever it takes to get to revenue.

As your revenue grows, what you focus on as a company changes. Zero to $1 million, your goal is to find the product-market fit, do whatever it takes to get early customers. One million to $10 million, you start scaling it. Ten million to $75 million is all about sales, execution, and [at] $75 million plus, the story changes to how do you go into new markets and things like that.

Whitney Bouck: You really do have to get that poll from the market to be able to really start the momentum and growth. The freemium model is one of the ways that we start to engage people — getting visibility into the product, getting exposure to the product, really getting people thinking about, and frankly, spreading the word about how this product can provide value.

Photo: Kimberly White/Getty Images for TechCrunch

Jyoti Bansal, CEO and co-founder at Harness, has always been frustrated by the lack of tools to measure software development team performance. Harness is a tool that provides Continuous Delivery as a Service, and its latest offering, Continuous Insights, lets managers know exactly how their teams are performing.

Bansal says a traditional management maxim says that if you can’t measure a process, you can’t fix it, and Continuous Insights is designed to provide a way to measure engineering effectiveness. “People want to understand how good their software delivery processes are, and where they are tracking right now, and that’s what this product, Continuous Insights, is about,” Bansal explained.

He says that it is the first product in the market to provide this view of performance without pulling weeks or months of data. “How do you get data around what your current performance is like, and how fast you deliver software, or where the bottlenecks are, and that’s where there are currently a lot of visibility gaps,” he said. He adds, “Continuous Insights makes it extremely easy for engineering teams to clearly measure and track software delivery performance with customizable, dashboards.”

Harness measures four key metrics as defined by DevOps Research and Assessment (DORA) in their book Accelerate. These include deployment frequency, lead time, mean-time-to-recovery and failure change rate. “Any organization that can do a better job with these would would really out-innovate their peers and competitors,” he said. Conversely, companies doing badly on these four metrics are more likely to fall behind in the market.

Image: Harness

By measuring these four areas, it not only provides a way to track performance, he sees it as a way to gamify these metrics where each team tries to outdo one another around efficiency. While you would think that engineering would be the most data-driven organization, he says that up until now it has lacked the tooling. He hopes that Harness users will be able to bring that kind of rigor to engineering.

There was a time when brick-and-mortar mom and pops framed their first $1 on the wall, but in the SaaS startup the equivalent milestone is $1 billion revenue run-rate.

Salesforce is the SaaS revenue king reporting $4 billion in revenue for its most recent quarterly report, and there are many other relatively new SaaS companies, such as WorkDay, ServiceNow and Atlassian, that have broken the $1 billion barrier.

This year at TechCrunch Disrupt (tickets here!), we welcome three people to the Extra Crunch stage who know first hand what it takes to join the billion dollar club.

Neeraj Agrawal, a partner at Battery Ventures and seasoned enterprise investor, presented his growth thesis in a widely read article for TechCrunch where he outlined the key milestones for a SaaS company to reach a billion dollars.

Whitney Bouck is COO at HelloSign, a startup that was sold to Dropbox in 2018 for $230 million. Bouck was also an executive at Box, guiding their enterprise business from 2011-2015. Prior to that she was at Documentum, which exited in 2003 to EMC for $1.7 billion.

Jyoti Bansal is currently co-founder & CEO of Harness. Previously, he was founder & CEO of AppDynamics, which Cisco acquired in 2017 for $3.7 billion. Bansal is also an investor as co-founder of venture capital firm Unusual Ventures.

The goal of this panel is to help you understand the tools and strategies that go into ramping to a billion in revenue and beyond. It requires a rare combination of good idea, product-market fit, culture and commitment. It also requires figuring out how to evolve the core idea and recover from inevitable mistakes — all while selling investors on your vision.

We’re amped for this conversation, and we can’t wait to see you there! Buy tickets to Disrupt SF here at an early-bird rate!

Did you know Extra Crunch annual members get 20% off all TechCrunch event tickets? Head over here to get your annual pass, and then email extracrunch@techcrunch.com to get your 20% discount. Please note that it can take up to 24 hours to issue the discount code.

Series B rounds used to be about establishing a product-market fit, but for some startups the whole process seems to be accelerating. Harness, the startup founded by AppDynamics co-founder and CEO Jyoti Bansal is one of those companies that is putting the pedal the metal with his second startup, taking his learnings and a $60 million round to build the company much more quickly.

Harness already has an eye-popping half billion dollar valuation. It’s not terribly often I hear valuations in a Series B discussion. More typically CEOs want to talk growth rates, but Bansal volunteered the information, excited by the startup’s rapid development.

The round was led by IVP, GV (formerly Google Ventures) and ServiceNow Ventures. Existing investors Big Labs, Menlo Ventures and Unusual Ventures also participated. Today’s investment brings the total raised to $80 million, according to Crunchbase data.

Bansal obviously made a fair bit of money when he sold AppDynamics to Cisco in 2017 for $3.7 billion and he could have rested after his great success. Instead he turned his attention almost immediately to a new challenge, helping companies move to a new continuous delivery model more rapidly by offering Continuous Delivery as a Service.

As companies move to containers and the cloud, they face challenges implementing new software delivery models. As is often the case, large web scale companies like Facebook, Google and Netflix have the resources to deliver these kinds of solutions quickly, but it’s much more difficult for most other companies.

Bansal saw an opportunity here to package continuous delivery approaches as a service. “Our approach in the market is Continuous Delivery as a Service, and instead of you trying to engineer this, you get this platform that can solve this problem and bring you the best tooling that a Google or Facebook or Netflix would have,” Basal explained.

The approach has gained traction quickly. The company has grown from 25 employees at launch in 2017 to 100 today. It boasts 50 enterprise customers including Home Depot, Santander Bank and McAfee.

He says that the continuous delivery piece could just be a starting point, and the money from the round will be plowed back into engineering efforts to expand the platform and solve other problems DevOps teams face with a modern software delivery approach.

Bansal admits that it’s unusual to have this kind of traction this early, and he says that his growth is much faster than it was at AppDynamics at the same stage, but he believes the opportunity here is huge as companies look for more efficient ways to deliver software. “I’m a little bit surprised. I thought this was a big problem when I started, but it’s an even bigger problem than I thought and how much pain was out there and how ready the market was to look at a very different way of solving this problem,” he said.

As companies shift to CI/CD (continuous integration/continuous delivery), they face a problem around monitoring and fixing problems in builds that have been deployed. How do you deal with an issue after moving onto the next delivery milestone? Harness, the startup launched last year by AppDynamics founder Jyoti Bansal, wants to fix that with a new tool called 24×7 Service Guard.

The new tool is designed to help companies working with a continuous delivery process by monitoring all of the builds, regardless of when they were launched. What’s more, the company claims that using AI and machine learning, it can dial back a problematic build to one that worked in an automated fashion, freeing developers and operations to keep working without worry.

The company launched last year with a tool called Continuous Verification to verify that a continuous delivery build got deployed. With today’s announcement, Bansal says the company is taking this to another level to help understand what happens after you deploy.

The tool watches every build, even days after deployment, taking advantage of data from tools like AppDynamics, New Relic, Elastic and Splunk, then using AI and machine learning to identify problems and bring them back to a working state without human intervention. What’s more, your team can get a unified view of performance and the quality of every build across all of your monitoring and logging tools.

“People are doing Continuous Delivery and struggling with it. They are also using these AI Ops kinds of products, which are watching things in production, and trying to figure out what’s wrong. What we are doing is we’re bringing the two together and ensuring nothing goes wrong,” Bansal explained.

24×7 Service Guard Console. Screenshot: Harness

He says that he brought this product to market because he saw enterprise companies struggling with CI/CD. He said the early messaging that you should move fast and break things really doesn’t work in enterprise settings. They need tooling that ensures that critical applications will keep running even with continuous builds (however you define that). “How do you enable developers so that they can move fast and make sure the business doesn’t get impacted. I feel that industry was underserved by this [earlier] message,” he said.

While it’s hard for any product to absolutely guarantee up-time, this one is providing tooling for companies who see the value of CI/CD, but are looking for a way to keep their applications up and running, so they aren’t constantly on this deploy/repair treadmill. If it works as described, it could help advance CI/CD, especially for large companies that need to learn to move faster and want assurances that when things break, they can be fixed in an automated fashion.