Personal blog of Yzmir Ramirez

Most marketers today know how to send targeted communications to customers, and there are many tools to help, but when it comes to sending personalized in-house messages, there aren’t nearly as many options. Pyn, an early-stage startup based in Australia, wants to change that, and today it announced an $8 million seed round.

Andreessen Horowitz led the investment with help from Accel and Ryan Sanders (the co-founder of BambooHR) and Scott Farquhar (co-founder and co-CEO at Atlassian).

That last one isn’t a coincidence, as Pyn co-founder and CEO Joris Luijke used to run HR at the company and later at Squarespace and other companies, and he saw a common problem trying to provide more targeted messages when communicating internally.

“I’ve been trying to do this my entire professional life, trying to personalize the communication that we’re sending to our people. So that’s what Pyn does. In a nutshell, we radically personalize employee communications,” Luijke explained. His co-founder Jon Williams was previously a co-founder at Culture Amp, an employee experience management platform he helped launch in 2011 (and which raised more than $150 million), so the two of them have been immersed in this idea.

They bring personalization to Pyn by tracking information in existing systems that companies already use, such as Workday, BambooHR, Salesforce or Zendesk, and they can use this data much in the same way a marketer uses various types of information to send more personalized messages to customers.

That means you can cut down on the company-wide emails that might not be relevant to everyone and send messages that should matter more to the people receiving them. And as with a marketing communications tool, you can track how many people have opened the emails and how successful you were in hitting the mark.

David Ulevitch, general partner at a16z and lead investor in this deal, points out that Pyn also provides a library of customizable communications materials to help build culture and set policy across an organization. “It also treats employee communication channels as the rails upon which to orchestrate management practices across an organization [by delivering] a library of management playbooks,” Ulevitch wrote in a blog post announcing the investment.

The startup, which launched in 2019, currently has 10 employees, with teams working in Australia and the Bay Area in California. Williams says that already half the team is female and the plan is to continue putting diversity front and center as they build the company.

“Joris has mentioned ‘radical personalization’ as this specific mantra that we have, and I think if you translate that into an organization, that is all about inclusion in reality, and if we want to be able to cater for all the specific needs of people, we need to understand them. So [diversity is essential] to us,” Williams said.

While the company isn’t ready to discuss specifics in terms of customer numbers, it cites Shopify, Rubrik and Carta as early customers, and the founders say there was a lot of interest when the pandemic hit last year and the need for more frequent and meaningful types of communication became even more paramount.

When we covered Leena AI as a member of the Y Combinator Summer 2018 cohort, the young startup was firmly focused on building HR chatbots, but in the intervening years it has expanded the vision to a broader HR policy platform. Today, the company announced an $8 million Series A led by Greycroft with help from several individual industry investors.

Company CEO and co-founder Adit Jain says that in 2018 the company was concentrating on building an intelligent virtual assistant for HR-related questions. It allowed employees to ask the bot questions like how many vacation days they have left or what holidays they have off this year.

Over the last couple of years since leaving Y Combinator, the company has moved into broader HR service delivery. “So I’m talking about having an intelligent case management, knowledge management and document management system, which is backing the virtual assistant as well,” Jain explained.

He says that users should think of it as an entire system where the chatbot is the user interface for employees to interact with the HR information on the back end. For example, he says that the knowledge management component is where the chatbots find the answers to questions, and as employees interact with the chatbot, it grows more intelligent based on the feedback from them.

The document management piece enables HR to write or import HR policies and the case management system comes into play when the situation is too complex for the chatbot to handle and it has to be escalated to a human HR representative.

When we spoke to Jain in September 2018 at the time of his startup’s $2 million seed round, he had 16 customers and hoped to have 50 in the next 12-18 months. Today the company has 100 enterprise customers with 300,000 employees using the platform worldwide.

In fact, the pandemic has fueled business with more than half of those customers coming on board this year. He says this is because companies are looking for ways to digitize processes like HR as employees are working from home more.

“This is a trend that’s going to continue as organizations have realized the value of doing things with more and more digital applications taking care of your processes […] especially mundane, repeatable tasks being handed over to technology more and more,” Jain said.

As the business has grown this year, the company has expanded from 30 to 75 employees and he hopes to double that number in the next year. As he does, he has discussed with his lead investor how to build a diverse and inclusive culture at Leena AI .

One thing he is trying to do is raise some money from a diverse group of investors, approximately $400,000, and his hope is that these diverse investors can help him build solid diversity programs as he adds employees to his growing company.

That the startup hasn’t only grown during these turbulent times, but thrived, shows that companies are looking to modernize every part of the enterprise technology stack, and that includes HR.

ChartHop, a startup that aims to modernize and automate the organizational chart, announced a $5 million seed investment today led by Andreessen Horowitz.

A big crowd of other investors also participated including Abstract Ventures, the a16z Cultural Leadership Fund, CoFound, Cowboy Ventures, Flybridge Capital, Shrug Capital, Work Life Ventures and a number of unnamed individual investors, as well.

Founder, CEO and CTO, Ian White says that at previous jobs including as CTO and co-founder at Sailthru, he found himself frustrated by the available tools for organizational planning, something that he says every company needs to get a grip on.

White did what any good entrepreneur would do. He left his previous job and spent the last couple of years building the kind of software he felt was missing in the market. “ChartHop is the first org management platform. It’s really a new type of HR software that brings all the different people data together in one place, so that companies can plan, analyze and visualize their organizations in a completely new way,” White told TechCrunch.

While he acknowledges that among his early customers, the Head of HR is a core user, White doesn’t see this as purely an HR issue. “It’s a problem for any executive, leader or manager in any organization that’s growing and trying to plan what the organization is going to look like more strategically,” he explained.

Lead investor at a16z David Ulevitch, also sees this kind of planning as essential to any organization. “How you structure and grow your organization has a tremendous amount of influence on how your company operates. This sounds so obvious, and yet most organizations don’t act thoughtfully when it comes to organizational planning and design,” Ulevitch wrote in a blog post announcing the investment.

The way it works is that out of the box it connects to 15 or 20 standard types of company systems like BambooHR, Carta, ADP and Workday, and based on this information it can build an organizational chart. The company can then slice and dice the data by department, open recs, gender, salary, geography and so forth. There is also a detailed reporting component that gives companies insight into the current makeup and future state of the organization.

The visual org chart itself is set up so that you can scrub through time to see how your company has changed. He says that while it is designed to hide sensitive information like salaries, he does see it as a way of helping employees across the organization understand where they fit and how they relate to other people they might not even know because the size of the company makes that impossible.

ChartHop org chart organized by gender. Screenshot: ChartHop

White says that he has dozens of customers already, who are paying ChartHop by the employee on a subscription basis. While his target market is companies with more than 100 employees, at some point he may offer a version for early-stage startups who could benefit from this type of planning, and could then have a complete history of the organization over the life of the company.

Today, the company has 9 employees, and he only began hiring in the fall when this seed money came through. He expects to double that number in the next year.