Feb
18
2021
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Logging startups are suddenly hot as CrowdStrike nabs Humio for $400M

A couple of weeks ago SentinelOne announced it was acquiring high-speed logging platform Scalyr for $155 million. Just this morning CrowdStrike struck next, announcing it was buying unlimited logging tool Humio for $400 million.

In Humio, CrowdStrike gets a company that will provide it with the ability to collect unlimited logging information. Most companies have to pick and choose what to log and how long to keep it, but with Humio, they don’t have to make these choices, with customers processing multiple terabytes of data every single day.

Humio CEO Geeta Schmidt writing in a company blog post announcing the deal described her company in similar terms to Scalyr, a data lake for log information:

“Humio had become the data lake for these enterprises enabling searches for longer periods of time and from more data sources allowing them to understand their entire environment, prepare for the unknown, proactively prevent issues, recover quickly from incidents, and get to the root cause,” she wrote.

That means with Humio in the fold, CrowdStrike can use this massive amount of data to help deal with threats and attacks in real time as they are happening, rather than reacting to them and trying to figure out what happened later, a point by the way that SentinelOne also made when it purchased Scalyr.

“The combination of real-time analytics and smart filtering built into CrowdStrike’s proprietary Threat Graph and Humio’s blazing-fast log management and index-free data ingestion dramatically accelerates our [eXtended Detection and Response (XDR)] capabilities beyond anything the market has seen to date,” CrowdStrike CEO and co-founder George Kurtz said in a statement.

While two acquisitions don’t necessarily make a trend, it’s clear that security platform players are suddenly seeing the value of being able to process the large amounts of information found in logs, and they are willing to put up some cash to get that capability. It will be interesting to see if any other security companies react with a similar move in the coming months.

Humio was founded in 2016 and raised just over $31 million, according to Pitchbook Data. Its most recent funding round came in March 2020, a $20 million Series B led by Dell Technologies Capital. It would appear to be a decent exit for the startup.

CrowdStrike was founded in 2011 and raised over $480 million before going public in 2019. The deal is expected to close in the first quarter, and is subject to typical regulatory oversight.

Mar
25
2020
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Humio announces $20M Series B to advance unlimited logging tool

Humio, a startup that has built a modern unlimited logging solution, announced a $20 million Series B investment today.

Dell Technologies Capital led the round with participation from previous investor Accel. Today’s investment brings the total raised to $32 million, according to the company.

Humio co-founder and CEO Geeta Schmidt says the startup wanted to build a solution that would allow companies to log everything, while reducing the overall cost associated with doing that, a tough problem due to the resource and data volume involved. The company deals with customers who are processing multiple terabytes of data per day.

“We really wanted to build an infrastructure where it’s easy to log everything and answer anything in real time. So we built an index-free logging solution which allows you to ask […] ad hoc questions over large volumes of data,” Schmidt told TechCrunch.

They are able to ingest so much data by using streaming technology, says company EVP of sales Morten Gram. “We have this real time streaming engine that makes it possible for customers to monitor whatever they know they want to be looking at. So they can build dashboards and alerts for these [metrics] that will be running in real time,” Gram explained.

What’s more, because the solution enables companies to log everything, rather than pick and choose what to log, they can ask questions about things they might not know, such as an on-going security incident or a major outage, and trace the answer from the data in the logs as the incident is happening.

Perhaps more importantly, the company has come up with technology to reduce the cost associated with processing and storing such high volumes of data. “We have thought a lot about trying to do a lot more with a lot less resources. And so, for example, one of our customers, who moved from a competitor, has gone from 80 servers to 14 doing the same volumes of data,” she said.

Deepak Jeevankumar, managing director and lead investor at Dell Technologies Capital, says that his firm recognized that Humio was solving these issues in a creative and modern way.

“Humio’s team has created a new log analysis architecture for the microservices age. This can support real-time analysis at full-speed ingest, while decreasing cost of storage and analysis by at least an order of magnitude,” he explained. “In a short-period of time, Humio has won the confidence of many Fortune 500 customers who have shifted their log platforms to Humio from legacy, decade-old architectures that do not scale for the cloud world.”

The company’s customers include Netlify, Bloomberg, HP Aruba and Michigan State University. It offers on-prem, cloud and hosted SaaS products. Today, the company also announced it was introducing an unlimited ingest plan for hosted SaaS customers.

Jan
24
2019
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Humio raises $9M Series A for its real-time log analysis platform

Humio, a startup that provides a real-time log analysis platform for on-premises and cloud infrastructures, today announced that it has raised a $9 million Series A round led by Accel. It previously raised its seed round from WestHill and Trifork.

The company, which has offices in San Francisco, the U.K. and Denmark, tells me that it saw a 13x increase in its annual revenue in 2018. Current customers include Bloomberg, Microsoft and Netlify .

“We are experiencing a fundamental shift in how companies build, manage and run their systems,” said Humio CEO Geeta Schmidt. “This shift is driven by the urgency to adopt cloud-based and microservice-driven application architectures for faster development cycles, and dealing with sophisticated security threats. These customer requirements demand a next-generation logging solution that can provide live system observability and efficiently store the massive amounts of log data they are generating.”

To offer them this solution, Humio raised this round with an eye toward fulfilling the demand for its service, expanding its research and development teams and moving into more markets across the globe.

As Schmidt also noted, many organizations are rather frustrated by the log management and analytics solutions they currently have in place. “Common frustrations we hear are that legacy tools are too slow — on ingestion, searches and visualizations — with complex and costly licensing models,” she said. “Ops teams want to focus on operations — not building, running and maintaining their log management platform.”

To build this next-generation analysis tool, Humio built its own time series database engine to ingest the data, with open-source tools like Scala, Elm and Kafka in the backend. As data enters the pipeline, it’s pushed through live searches and then stored for later queries. As Humio VP of Engineering Christian Hvitved tells me, though, running ad-hoc queries is the exception, and most users only do so when they encounter bugs or a DDoS attack.

The query language used for the live filters is also pretty straightforward. That was a conscious decision, Hvitved said. “If it’s too hard, then users don’t ask the question,” he said. “We’re inspired by the Unix philosophy of using pipes, so in Humio, larger searches are built by combining smaller searches with pipes. This is very familiar to developers and operations people since it is how they are used to using their terminal.”

Humio charges its customers based on how much data they want to ingest and for how long they want to store it. Pricing starts at $200 per month for 30 days of data retention and 2 GB of ingested data.

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