Aug
09
2019
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Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in San Francisco. Grab your early-bird tickets right now — $100 savings ends today!

Customer experience covers a broad array of enterprise software and includes data collection, analytics and software. Adobe deals with all of this, including the Adobe Experience Platform for data collection, Adobe Analytics for visualization and understanding and Adobe Experience Cloud for building applications.

The idea is to begin to build an understanding of your customers through the various interactions you have with them, and then build applications to give them a positive experience. There is a lot of talk about “delighting” customers, but it’s really about using the digital realm to help them achieve what they want as efficiently as possible, whatever that means to your business.

Ahuja will be joining TechCrunch’s editors, along with Qualtrics chief experience officer Julie Larson-Green and Segment CEO Peter Reinhardt to discuss the finer points of what it means to build a customer experience, and how software can help drive that.

Ahuja has been with Adobe since 2005 when he joined as part of the $3.4 billion Macromedia acquisition. His primary role today involves building and managing strategic partnerships and initiatives. Prior to this, he was the head of Emerging Businesses and the GM of Adobe’s Data Management Platform business, which focuses on advertisers. He also spent seven years in Adobe’s Corporate Development Group, where he helped complete the acquisitions of Omniture, Scene7, Efficient Frontier, Demdex and Auditude.

Amit will be joining us on September 5 in San Francisco, along with some of the biggest influencers in enterprise, including Bill McDermott from SAP, Scott Farquhar from Atlassian, Aparna Sinha from Google, Wendy Nather from Duo Security, Aaron Levie from Box and Andrew Ng from Landing AI.

Early-bird savings end today, August 9. Book your tickets today and you’ll save $100 before prices go up.

Bringing a group? Book our 4+ group tickets and you’ll save 20% on the early-bird rate. Bring the whole squad here.

May
20
2019
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IDC: Asia-Pacific spending on AI systems will reach $5.5 billion this year, up 80% from 2018

Spending on artificial intelligence systems in the Asia-Pacific region is expected to reach $5.5 billion this year, an almost 80% increase over 2018, driven by businesses in China and the retail industry, according to IDC. In a new report, the research firm also said it expects AI spending to climb at a compound annual growth rate of 50% from 2018 to 2022, reaching a total of $15.06 billion in 2022.

This means AI spending growth in the Asia-Pacific region is expected to outpace the rest of the world over the next three years. In March, IDC forecast that worldwide spending on AI systems is expected to grow at a CAGR of 38% between 2018 to 2022.

Most of the growth will happen in China, which IDC says will account for nearly two-thirds of AI spending in the region, excluding Japan, in all forecast years. Spending on AI systems will be driven by retail, professional services and government industries.

Retail demand for AI-based tools will also lead growth in the rest of the region, as companies begin to rely on it more for merchandising, product recommendations, automated customer service and supply and logistics. While the banking industry’s AI spending trails behind retail, it will also begin adopting the tech for fraud analysis, program advisors, recommendations and customer service. IDC forecasts that this year, companies will invest almost $700 million in automated service agents. The next largest area for investment is sales process recommendations and automation, with $450 million expected, and intelligent process automation at more than $350 million.

The fastest-growing industries for AI spending are expected to be healthcare (growing at 60.2% CAGR) and process manufacturing (60.1% CAGR). In terms of infrastructure, IDC says spending on hardware, including servers and storage, will reach almost $7 billion in 2019, while spending on software is expected to grow at a five-year CAGR of 80%.

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