Personal blog of Yzmir Ramirez

Whether you love them or hate them (and you probably hate them), meetings are a fact of corporate life. And how many meetings have you attended that didn’t start on time because of technical difficulties? Microsoft wants to change that by managing your meeting rooms for you — starting at $50 per room. Managed Meeting Rooms, as the company calls the service, is now in private preview, but ahead of today’s announcement, Microsoft already quietly worked with more than 100 customers to manage more than 1,500 meetings rooms for them.

As Brad Anderson, Microsoft’s corporate VP for Microsoft 365, told me, the Teams team did a lot of work to optimize its software to make starting video and audio-based meetings easy.

“But when you think about a room for a minute, there’s a bunch of hardware in the room, in addition to the software that’s operating Teams. There’s the device on the table, you’ve got screens, you got microphones, you’ve got cameras, you’ve got projectors, you’ve got all the cabling,” Anderson said. “And in order for a meeting to be seamless and great, all that hardware also has to be functional. So what we have done with the managed meeting room solution is we have now instrumented all the hardware.”

The solution supports Microsoft Teams Rooms and Skype for Business room systems, but Microsoft also can help companies select the right tools to set up a meeting room. With all of that in place, the company can then monitor all of that through a cloud service and ensure that everything is up and running. When there are issues — at least issues that can be fixed remotely — the team can also fix those and the meeting can start on time.

“Very few organizations have enough rooms to actually get proficient in meeting room management,” Anderson explained. “So it’s one of these things where organizations have to make that choice: do I go and actually try to build up the expertise when it sounds like Microsoft has a solution, which is actually very affordable […] If we just avoid one meeting from going south for 10 minutes, you actually make your money back.”

Rackspace today announced that it has acquired RelationEdge, a Salesforce implementation partner and digital agency. The companies did not disclose the financial details of the acquisition.

At first, this may sound like an odd acquisition. Rackspace is still best known for its hosting and managed cloud and infrastructure services, after all, and RelationEdge is all about helping businesses manage their Salesforce SaaS implementations. The company clearly wants to expand its portfolio, though, and add managed services for SaaS applications to its lineup. It made the first step in this direction with the acquisition of TriCore last year, another company in the enterprise application management space. Today’s acquisition builds upon this theme.

Gerard Brossard, the executive VP and general manager of Rackspace Application Services, told me that the company is still in the early days of its application management practice, but that it’s seeing good momentum as it’s gaining both new customers thanks to these offerings and as existing customers look to Rackspace for managing more than their infrastructure. “This allows us to jump into that SaaS management practice, starting with the leaders in the market,” he told me.

Why sell RelationEdge, a company that has gained some good traction and now has about 125 employees? “At the end of the day, we’ve accomplished a tremendous amount organically with very little funding,” RelationEdge founder and CEO Matt Stoyka told me. “But there is a huge opportunity in the space that we can take advantage of. But to do that, we needed more than was available to us, but we needed to find the right home for our people and our company.” He also noted that the two companies seem to have a similar culture and mission, which focuses more on the business outcomes than the technology itself.

For the time being, the RelationEdge brand will remain and Rackspace plans to run the business “with considerable independence under its current leadership.” Brossard noted that the reason for this is RelationEdge’s existing brand recognition.