Aug
05
2019
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Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise to discuss customer experience management

There are few topics as hot right now in the enterprise as customer experience management, that ability to collect detailed data about your customers, then deliver customized experiences based on what you have learned about them. To help understand the challenges companies face building this kind of experience, we are bringing Segment CEO Peter Reinhardt to TechCrunch Sessions: Enterprise on September 5 in San Francisco (p.s. early-bird sales end this Friday, August 9).

At the root of customer experience management is data — tons and tons of data. It may come from the customer journey through a website or app, basic information you know about the customer or the customer’s transaction history. It’s hundreds of signals and collecting that data in order to build the experience where Reinhardt’s company comes in.

Segment wants to provide the infrastructure to collect and understand all of that data. Once you have that in place, you can build data models and then develop applications that make use of the data to drive a better experience.

Reinhardt, and a panel that includes Qualtrics’ Julie Larson-Green and Adobe’s Amit Ahuja, will discuss with TechCrunch editors the difficulties companies face collecting all of that data to build a picture of the customer, then using it to deliver more meaningful experiences for them. See the full agenda here.

Segment was born in the proverbial dorm room at MIT when Reinhardt and his co-founders were students there. They have raised more than $280 million since inception. Customers include Atlassian, Bonobos, Instacart, Levis and Intuit .

Early-bird tickets to see Peter and our lineup of enterprise influencers at TC Sessions: Enterprise are on sale for just $249 when you book here; but hurry, prices go up by $100 after this Friday!

Are you an early-stage startup in the enterprise-tech space? Book a demo table for $2,000 and get in front of TechCrunch editors and future customers/investors. Each demo table comes with four tickets to enjoy the show.

Jul
16
2019
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Qualtrics’ Julie Larson-Green will talk experience management at TC Sessions: Enterprise

We’re less than two months out from our first TC Sessions: Enterprise event, which is happening in San Francisco on September 5, and did you know our buy-one-get-one-free sale ends today too! Among the many enterprise and startup executives that’ll join us for the event is Qualtrics’ Julie Larson-Green. If that name sounds familiar to you, it’s most likely because you remember her from her 25 years at Microsoft. After a successful career in Redmond, Larson-Green left Microsoft in 2017 to become the chief experience officer at SAP’s Qualtrics .

In that role, she’s perfect for our panel about — you guessed it — experience management.

Larson-Green joined Microsoft as a program manager for Visual C++ back in 1993. After moving up the ladder inside the company, she oversaw the launch of Windows 7 and became the co-lead of Microsoft’s hardware, games, music and entertainment division in 2013. At the time, she was seen as a potential replacement for then-CEO Steve Ballmer .

Later, during a period of reshuffling at the company in the wake of the Nokia acquisition, she became the chief experience officer of Microsoft’s My Life and Work group.

Larson-Green joined Qualtrics before it was acquired by SAP for $8 billion in cash. Qualtrics offers a number of products that range from customer experience tools to brand tracking and ad testing services, as well as employee research products for gathering feedback about managers, for example. At the core of its product is an analytics engine that helps businesses make sense of their employee and customer data, which in turn should help them optimize their customer experience scores and reduce employee attrition rates.


Our buy-one-get-one-free ticket deal ends today! Book a ticket for just $249 and you can bring a buddy for free. Book here before this deal ends.

We’re still selling startup demo tables, and each package comes with four tickets. Learn more here.


Apr
12
2017
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Qualtrics waits on that IPO, raises $180 million at a $2.5 billion valuation instead

 That Qualtrics IPO many have been expecting is on hold for now. The online market research platform has just raised its third round for $180 million at a whopping $2.5 billion valuation. The Provo, Utah-based company came from much humbler beginnings, bootstrapping the operation for a decade before finally taking financing from Sequoia and Accel in 2012. It has blown up since then,… Read More

Apr
10
2017
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Is Qualtrics about to go public? A chat with founder Ryan Smith on the IPO question

 Qualtrics, an online survey research platform, is listed as tops among likely candidates to go public this year. But is it really going to file and, if so, how close is it to doing that? I’m betting yes and very soon based on some interesting answers in a recent interview with founder Ryan Smith. Read More

Apr
10
2017
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Lucid raises $60M as it plans to dominate market research

Lucid Lucid is announcing that it has raised a $60 million round led by North Bridge Growth Equity. It’s the company’s first outside funding since raising a relatively tiny $2.8 million back in 2011. Founder and CEO Patrick Comer said that in the years between, he deliberately wanted Lucid to “run really, really lean and pour every dollar into growth of product.” Now,… Read More

Apr
20
2016
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Qualtrics adds former Google and Apple exec Kim Scott to the board to help pull in top Silicon Valley talent

Kim Scott Billion-dollar customer insight startup Qualtrics hopes to recruit top Silicon Valley talent to its home base in Utah as it continues to grow and part of that strategy involves adding professional tech coach Kim Scott to the board of directors. Qualtrics became one of a handful of new unicorns in the Beehive State last year and it continues to climb up and to the right. But it’s hard… Read More

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