Personal blog of Yzmir Ramirez

Three University of Michigan students are building Channels Inc., a communication software tailored for physical workers, and already racking up some big customers in the event management industry.

Siddharth Kaul, 18, Elan Rosen, 20, and Ibrahim Mohammed, 20, started the company after finding some common ground in retail and events. The company’s customer list boasts names like Marriott Hotels, and it announced a $520,000 seed round, led by Sahra Growth Capital, to give it nearly $570,000 in total funding.

Kaul grew up going to a lot of events in Kuwait and Dubai, but started noticing there was a delay in things that should happen and many processes were being done on pen and paper.

“The technology that was available was inharmonious and made it hard for physical workers to fulfill tasks,” Kaul told TechCrunch. “We saw it happening in the event management space, forcing workers to coordinate across technologies.”

Legacy communication platforms like Slack are aggregating communications, but are better for remote workers; for physical workers, they rely more on text communication, he said. However, the disadvantage with texting is that you have to keep scrolling to get to the new message, and old communication is lost amid all of the replies.

They began developing a platform for small hotels to help them transition to digital and provide communication in a non-chronological order that is easier to access, enables discussion and can be searched. Users of the SaaS platform can build live personnel maps to see where employees are and what the event floor looks like, prioritize alerts and automate tasks while monitoring progress.

Marriott became a customer after one of its employees saw the Channels platform was being tested at an event. He saw employees pulling out their phones and asked the manager why they were doing that, and was told they were testing out the product and referred him to Kaul.

“What they thought was helpful was that it was communication, and though the employees were checking their phones, it was quick and they remained attentive,” Kaul said.

Channels provides a solid platform in terms of analytics and graphical representation, which is a major selling point for customers, leading to initial traction and revenue for the company that Rosen said he expects can occur at the convention level the company is striving for.

The new funding will be used to grow in development and bring additional engineering talent to the team. In addition, it will allow Kaul and Rosen to continue with their studies, while Mohammed will be doing more full-time work. They want to increase their recurring revenue in the Middle East while building up operations in the United States.

Jamal Al-Barrak, managing partner of Sahra Growth Capital, said Channels was on his firm’s radar ever since they won the 2020 Dubai X-Series competition it sponsors. As a result of winning the competition, he was able to see the founders on multiple occasions and hear their growth.

Sahra doesn’t typically invest in companies like Channels, but the firm started a “seed sourcing effort” to make investments of between $200,000 and $800,000 into early-stage companies, Al-Barrak said. Channels is one of the first investments with that effort.

“Channels is one of our first investments in this initiative and they look very promising so far even compared to our investments before we started this initiative,” Al-Barrak said. He liked the founders’ work ethic and their focus on the event industry, which he called, “historically outdated and bereft of technological innovation.”

“Sid, Elan and Ibrahim are some of the youngest yet brightest entrepreneurs I have come across to this day and I have invested in over 25 technology startups,” he said. “Additionally, I enjoyed that they had proof of concept with a prior customer base and revenue. I was most impressed by their vision past their current industry and bounds as they want to encapsulate communication for all physical workers, whether it is events, retail or more.”

Headless CMS company Contentful today announced that it has raised an $80 million Series E funding round led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and a number of other new and existing investors. With this, the company has now raised a total of $158.3 million and a Contentful spokesperson tells me that it is approaching a $1 billion valuation.

In addition, the company also today announced that it has hired Bridget Perry as its CMO. She previously led Adobe’s marketing efforts across Europe, the Middle East and Africa.

Currently, 28% of the Fortune 500 use Contentful to manage their content across platforms. The company says it has a total of 2,200 paying customers right now and these include the likes of Spotify, ITV, the British Museum, Telus and Urban Outfitters.

Steve Sloan, the company’s CEO who joined the company late last year, attributes its success to the fact that virtually every business today is in the process of figuring out how to become digital and serve its customers across platforms — and that’s a process that has only been accelerated by the coronavirus pandemic.

“Ten or 15 years ago, when these content platforms or content management systems were created, they were a) really built for a web-only world and b) where the website was a complement to some other business,” he said. “Today, the mobile app, the mobile web experience is the front door to every business on the planet. And that’s never been any more clear than in this recent COVID crisis, where we’ve seen many, many businesses — even those that are very traditional businesses — realize that the dominant and, in some cases, only way their customers can interact with them is through that digital experience.”

But as they are looking at their options, many decide that they don’t just want to take an off-the-shelf product, Sloan argues, because it doesn’t allow them to build a differentiated offering.

Image Credits: Contentful

Perry also noted that this is something she saw at Adobe, too, as it built its digital experience business. “Leading marketing at Adobe, we used it ourselves,” she said. “And so the challenge that we heard from customers in the market was how complex it was in some cases to implement, to organize around it, to build those experiences fast and see value and impact on the business. And part of that challenge, I think, stemmed from the kind of monolithic, all-in-one type of suite that Adobe offered. Even as a marketer at Adobe, we had challenges with that kind of time to market and agility. And so what’s really interesting to me — and one of the reasons why I joined Contentful — is that Contentful approaches this in a very different way.”

Sloan noted that putting the round together was a bit of an adventure. Contentful’s existing investors approached the company around the holidays because they wanted to make a bigger investment in the company to fuel its long-term growth. But at the time, the company wasn’t ready to raise new capital yet.

“And then in January and February, we had inbound interest from people who weren’t yet investors, who came to us and said, ‘hey, we really want to invest in this company, we’ve seen the trend and we really believe in it.’ So we went back to our insiders and said, ‘hey, we’re going to think about actually moving in our timeline for raising capital,” Sloan told me. “And then, right about that time is when COVID really broke out, particularly in Western Europe in North America.”

That didn’t faze Contentful’s investors, though.

“One of the things that really stood out about our investors — and particularly our lead investor for this round Sapphire — is that when everybody else was really, really frightened, they were really clear about the opportunity, about their belief in the team and about their understanding of the progress we had already made. And they were really unflinching in terms of their support,” Sloan said.

Unsurprisingly, the company plans to use the new funding to expand its go-to-market efforts (that’s why it hired Perry, after all), but Sloan also noted that Contentful plans to invest quite a bit into R&D, as well, as it looks to help its customers solve more adjacent problems.

Microsoft today announced its plans for a major expansion of the Microsoft Cloud with the launch of its first cloud regions in the Middle East. These new regions, which are scheduled to go online in 2019, will be located in Abu Dhabi and Dubai and will host the company’s usual Azure, Office 365 and Dynamics 365 services.

“Microsoft has been present in the Middle East for more than two decades and is deeply invested in the region in many ways,” said Sayed Hashish, Regional General Manager, Microsoft Gulf, in today’s announcement. “Driven by strong customer demand for cloud computing, local data centers were the logical next step given the enormous opportunity that the cloud presents. In areas like digital transformation, and the development of new intelligent services, our ambition is for the Microsoft Cloud to form a strategic part of the backbone for regional economic development.”

The region of the Middle East is relatively late in adopting cloud computing, but that also means that it has a lot of room left to grow. Microsoft is clearly trying to get ahead of this trend.

It’s worth noting that Amazon, too, has already announced its plans for a region in Bahrain which will open in about a year, while Google has not announced any plans to enter this market yet.

In addition to the new Middle East regions, Microsoft also today announced its first region in Switzerland (with data centers around Geneva and Zurich), which is scheduled to go online in 2019. In Germany, the company is launching an additional cloud region and in France, the Microsoft Cloud is now generally available.

In total, Microsoft now offers 50 regions around the globe, with plans for 12 new regions in the works already.