Apr
28
2020
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Celonis pushes beyond process mining into automated workflow tooling

Celonis has made its name as a process discovery company, helping companies understand the way work flows through its systems to expose inefficiencies, but up until now the company has left it to others to solve those problems. Today it announced the first products that help companies improve those workflows automatically.

Alexander Rinke, founder and CEO at Celonis, says customers have been asking the company to go beyond process discovery to something that really helps solve the problems and bottlenecks they were finding.

“Where customers were really pushing us is to take the company from a software that’s showing you all the insights around your business processes, where the friction points are, where things aren’t going as they should be going…” he told TechCrunch.

To that end, the company acquired Banyas last year to give it a way to connect to internal ERP systems more easily, as they were thinking about how to create some process improvement automation apps. The Banyas acquisition gave the company some tools to start thinking about this more deeply.

“We put all of this together — the intelligence, the action, the automation and we solve business goals for certain departments,” Rinke said.

For starters, that involves supply chain and finance, but there are plans for building even more applications this year and beyond. The way it works for starters, is it connects to the company’s transactions systems, whether that’s SAP or Oracle or something similar. This is where the Banyas acquisition really comes into play,

“You can basically put these applications on top of your transaction systems and tell them which business goals you have — like I want to preserve cash or I want to pay on time — and then we analyze the enterprise’s entire processes towards these business goals, and then drive everything, automate things towards these business goals intelligently,” he said.

In addition to the two apps, the company is also announcing that it’s making the platform that the engineering team used to build these apps more broadly available to allow third parties to build their own apps on top of Celonis, and then they will be able to share them in an app marketplace.

If you’re thinking this is moving Celonis into Robotic Process Automation (RPA), Rinke disagrees As he sees it, RPA is about automating all-computer processes. He says the Celonis solutions often have human stopping points in a process, and he sees that as a big difference.

Celonis was founded in 2011 and has raised more than $367 million, according to Crunchbase data. Rinke reports the company has more than 1000 employees now.

Apr
05
2019
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New Celonis tool moves process mining vendor into customer experience

Celonis created the idea of process mining, the act of automating the understanding and improvement of internal processes. But understanding the process in and of itself only gets you so far. Ultimately, companies need to use that information to improve the customer experience, and a new operational layer announced today could help them do that.

When we think about managing the customer experience, we tend to look at the consumer-facing app or the website. If that isn’t working right, or there is unnecessary friction in the buying process, then you can lose the customer.

But Celonis co-CEO and co-founder Alexander Rinke says that eliminating friction at the front end of the process is only part of the equation. If there is a problem anywhere in the delivery system, from the manufacturer or warehouse to back-end systems, then that kind of friction can be just as problematic, he says.

“Where process mining really helps is it reveals where there’s friction. The biggest challenge companies face is that there’s a ton of operational friction. Things get stuck. Things get delivered late. Customer promises get broken,” he said.

Part of what makes Amazon work so well isn’t just that customers can easily place orders on a website or app, but also that Amazon has figured out how to pick the order and get it to the customer in the promised amount of time. If there were any delays in that process, people wouldn’t gravitate toward Amazon as much as they do.

But most companies don’t have the operational excellence of Amazon, and that’s where Celonis thinks it can help — by identifying the bumps in the operational road and finding ways to smooth those out in an automated fashion. “Initially, we sold a product for discovery, laying the land, understanding what’s going on in complex companies. And now we see more and more companies moving into operationalizing these insights, so acting on them, fixing things that are broken, and wanting to automate these fixes,” Rinke explained.

The company’s answer to this is the beta of Workflow Engine, a tool that is designed to help companies improve that operational flow. As it describes it, “The no-code, point-and-click workflow allows business analysts to arrange process steps and connect process flows across systems.” It includes templates out of the box for common tools like SAP, Oracle, Salesforce.com, ServiceNow, Jira, etc.

He says as an example, a company may have switched to electronic payments, but it’s finding customers aren’t moving with them. They can use the tool to identify those customers and offer a discount on their next order if they pay electronically without bothering the folks who are already doing it.

The company also announced a new tool to help connect easily to SAP systems. As Rinke points out, there are hundreds of these systems running the back end (finance, inventory, HR, etc.) at companies all over the world. It’s not always easy to connect to them because of their age and complexity.

To that end, the company revealed it has bought Banyas, a tool designed to help automate workflow from SAP systems, and one that should fit in nicely with the company’s vision to automate and understand process flows across large organizations.

Celonis was founded in 2011. Today it has more than 700 employees, and has raised almost $78 million.

Jun
07
2016
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Celonis takes $27.5M led by Accel, 83North to grow the market for big data process mining

Celonis founders How do big businesses optimize IT-driven processes? Often by hiring management consultants to cast an expert eye over digital traceries and deliver recommendations for improving core operations like logistics and production. But Munich-based B2B SaaS startup Celonis reckons software can do a better job of flagging up areas where there’s room for business optimization. Its… Read More

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