Personal blog of Yzmir Ramirez

When AWS CEO Andy Jassy announced in an email to employees yesterday that Tableau CEO Adam Selipsky was returning to run AWS, it was probably not the choice most considered. But to the industry watchers we spoke to over the last couple of days, it was a move that made absolute sense once you thought about it.

Gartner analyst Ed Anderson says that the cultural fit was probably too good for Jassy to pass up. Selipsky spent 11 years helping build the division. It was someone he knew well and had worked side by side with for over a decade. He could slide into the new role and be trusted to continue building the lucrative division.

Anderson says that even though the size and scope of AWS has changed dramatically since Selipsky left in 2016 when the company closed the year on a $16 billion run rate, he says that the organization’s cultural dynamics haven’t changed all that much.

“Success in this role requires a deep understanding of the Amazon/AWS culture in addition to a vision for AWS’s future growth. Adam already knows the AWS culture from his previous time at AWS. Yes, AWS was a smaller business when he left, but the fundamental structure and strategy was in place and the culture hasn’t notably evolved since then,” Anderson told me.

Matt McIlwain, managing director at Madrona Venture Group, says the experience Selipsky had after he left AWS will prove invaluable when he returns.

“Adam transformed Tableau from a desktop, licensed software company to a cloud, subscription software company that thrived. As the leader of AWS, Adam is returning to a culture he helped grow as the sales and marketing leader that brought AWS to prominence and broke through from startup customers to become the leading enterprise solution for public cloud,” he said.

Holger Mueller, an analyst with Constellation Research, says that Selipsky’s business experience gave him the edge over other candidates. “His business acumen won out over [internal candidates] Matt Garmin and Peter DeSantis. Insight on how Salesforce works may be helpful and valued as well,” Mueller pointed out.

As for leaving Tableau and with it Salesforce, the company that purchased it for $15.7 billion in 2019, Brent Leary, founder and principal analyst at CRM Essentials, believes that it was only a matter of time before some of these acquired company CEOs left to do other things. In fact, he’s surprised it didn’t happen sooner.

“Given Salesforce’s growing stable of top notch CEOs accumulated by way of a slew of high-profile acquisitions, you really can’t expect them all to stay forever, and given Adam Selipsky’s tenure at AWS before becoming Tableau’s CEO, this move makes a whole lot of sense. Amazon brings back one of their own, and he is also a wildly successful CEO in his own right,” Leary said.

While the consensus is that Selipsky is a good choice, he is going to have awfully big shoes to fill. The fact is that division is continuing to grow like a large company currently on a run rate of over $50 billion. With a track record like that to follow, and Jassy still close at hand, Selipsky has to simply continue letting the unit do its thing while putting his own unique stamp on it.

Any kind of change is disconcerting though, and it will be up to him to put customers and employees at ease and plow ahead into the future. Same mission. New boss.

When Amazon announced last month that Jeff Bezos was moving into the executive chairman role, and AWS CEO Andy Jassy would be taking over the entire Amazon operation, speculation began about who would replace Jassy.

People considered a number of internal candidates viable, such as Peter DeSantis, vice president of global infrastructure at AWS and Matt Garman, who is vice president of sales and marketing. Not many would have chosen Tableau CEO Adam Selipsky, but sure enough he is returning home to run the division he left in 2016.

In an email to employees, Jassy wasted no time getting to the point that Selipsky was his choice, saying that the former employee helped launch the division when they hired him in 2005, then spent 11 years helping Jassy build the unit before taking the job at Tableau. Through that lens, the choice makes perfect sense.

“Adam brings strong judgment, customer obsession, team building, demand generation, and CEO experience to an already very strong AWS leadership team. And, having been in such a senior role at AWS for 11 years, he knows our culture and business well,” Jassy wrote in the email.

Jassy has run AWS since its earliest days, taking it from humble beginnings as a kind of internal experiment on running a storage web service to building a mega division currently on a $51 billion run rate. It is that juggernaut that will be Selipsky’s to run, but he seems well-suited for the job.

He is a seasoned executive, and while he’s been away from AWS since before it really began to grow into a huge operation, he should still understand the culture well enough to step smoothly into the role.  At the same time, he’s leaving Tableau, a company he helped transform from a desktop software company into one firmly based in the cloud.

Salesforce bought Tableau in June 2019 for a cool $15.7 billion and Selipsky has remained at the helm since then, but perhaps the lure of running AWS was too great and he decided to take the leap to the new job.

When we wrote a story at the end of last year about Salesforce’s deep bench of executive talent, Selipsky was one of the CEOs we pointed at as a possible replacement should CEO and chairman Marc Benioff step down. But with it looking more like president and COO Bret Taylor would be the heir apparent, perhaps Selipsky was ready for a new challenge.

Selipsky will make his return to AWS on May 17th and spend a few weeks with Jassy in a transitional time before taking over the division to run on his own. As Jassy slides into the Amazon CEO role, it’s clear the two will continue to work closely together, just as they did for over a decade.

AI and data analytics company Databricks today announced the launch of SQL Analytics, a new service that makes it easier for data analysts to run their standard SQL queries directly on data lakes. And with that, enterprises can now easily connect their business intelligence tools like Tableau and Microsoft’s Power BI to these data repositories as well.

SQL Analytics will be available in public preview on November 18.

In many ways, SQL Analytics is the product Databricks has long been looking to build and that brings its concept of a “lake house” to life. It combines the performance of a data warehouse, where you store data after it has already been transformed and cleaned, with a data lake, where you store all of your data in its raw form. The data in the data lake, a concept that Databricks’ co-founder and CEO Ali Ghodsi has long championed, is typically only transformed when it gets used. That makes data lakes cheaper, but also a bit harder to handle for users.

Image Credits: Databricks

“We’ve been saying Unified Data Analytics, which means unify the data with the analytics. So data processing and analytics, those two should be merged. But no one picked that up,” Ghodsi told me. But “lake house” caught on as a term.

“Databricks has always offered data science, machine learning. We’ve talked about that for years. And with Spark, we provide the data processing capability. You can do [extract, transform, load]. That has always been possible. SQL Analytics enables you to now do the data warehousing workloads directly, and concretely, the business intelligence and reporting workloads, directly on the data lake.”

The general idea here is that with just one copy of the data, you can enable both traditional data analyst use cases (think BI) and the data science workloads (think AI) Databricks was already known for. Ideally, that makes both use cases cheaper and simpler.

The service sits on top of an optimized version of Databricks’ open-source Delta Lake storage layer to enable the service to quickly complete queries. In addition, Delta Lake also provides auto-scaling endpoints to keep the query latency consistent, even under high loads.

While data analysts can query these data sets directly, using standard SQL, the company also built a set of connectors to BI tools. Its BI partners include Tableau, Qlik, Looker and Thoughtspot, as well as ingest partners like Fivetran, Fishtown Analytics, Talend and Matillion.

Image Credits: Databricks

“Now more than ever, organizations need a data strategy that enables speed and agility to be adaptable,” said Francois Ajenstat, chief product officer at Tableau. “As organizations are rapidly moving their data to the cloud, we’re seeing growing interest in doing analytics on the data lake. The introduction of SQL Analytics delivers an entirely new experience for customers to tap into insights from massive volumes of data with the performance, reliability and scale they need.”

In a demo, Ghodsi showed me what the new SQL Analytics workspace looks like. It’s essentially a stripped-down version of the standard code-heavy experience with which Databricks users are familiar. Unsurprisingly, SQL Analytics provides a more graphical experience that focuses more on visualizations and not Python code.

While there are already some data analysts on the Databricks platform, this obviously opens up a large new market for the company — something that would surely bolster its plans for an IPO next year.

Seattle-based Pulumi has quickly made a name for itself as a modern platform that lets developers specify their infrastructure through writing code in their preferred programming language — and not YAML. With the launch of Pulumi 2.0, those languages now include JavaScript, TypeScript, Go and .NET, in addition to its original support for Python. It’s also now extending its reach beyond its core infrastructure features to include deeper support for policy enforcement, testing and more.

As the company also today announced, it now has over 10,000 users and more than 100 paying customers. With that, it’s seeing a 10x increase in its year-over-year annual run rate, though without knowing the exact numbers, it’s obviously hard to know what exactly to make of that number. Current customers include the likes of Cockroach Labs, Mercedes-Benz and Tableau .

When the company first launched, its messaging was very much around containers and serverless. But as Pulumi founder and CEO Joe Duffy told me, today the company is often directly engaging with infrastructure teams that are building the platforms for the engineers in their respective companies.

As for Pulumi 2.0, Duffy says that “this is really taking the original Pulumi vision of infrastructure as code — using your favorite language — and augmenting it with what we’re calling superpowers.” That includes expanding the product’s overall capabilities from infrastructure provisioning to the adjacent problem spaces. That includes continuous delivery, but also policy-as-code. This extends the original Pulumi vision beyond just infrastructure but now also lets developers encapsulate their various infrastructure policies as code, as well.

Another area is testing. Because Pulumi allows developers to use “real” programming languages, they can also use the same testing techniques they are used to from the application development world to test the code they use to build their underlying infrastructure and catch mistakes before they go into production. And with all of that, developers can also use all of the usual tools they use to write code for defining the infrastructure that this code will then run on.

“The underlying philosophy is taking our heritage of using the best of what we know and love about programming languages — and really applying that to the entire spectrum of challenges people face when it comes to cloud infrastructure, from development to infrastructure teams to security engineers, really helping the entire organization be more productive working together,” said Duffy. “I think that’s the key: moving from infrastructure provisioning to something that works for the whole organization.”

Duffy also highlighted that many of the company’s larger enterprise users are relying on Pulumi to encode their own internal architectures as code and then roll them out across the company.

“We still embrace what makes each of the clouds special. AWS, Azure, Google Cloud and Kubernetes,” Duffy said. “We’re not trying to be a PaaS that abstracts over all. We’re just helping to be the consistent workflow across the entire team to help people adopt the modern approaches.”

It has been 10 years since Pantheon launched. At the time, it was mostly a hosting service for Drupal sites, but about six years ago, it added WordPress hosting to its lineup and raised more VC money as some of its competitors did the same. After its 2016 Series C round, things started quieting down, though the company has clear ambitions to become a public company in the next few years. To chat about those plans and the overall state of the business, I sat down with Pantheon co-founder and CEO Zack Rosen and new Pantheon board member Elissa Fink, former CMO of Tableau.

Maybe the biggest change at Pantheon is that when it launched, its team was almost solely focused on the developer experience. And while Pantheon was essentially a hosting service and offers personal plans, its focus was never on individuals who wanted a WordPress blog (which a lot of companies focused on, especially in the pre-Twitter days). Its efforts always revolved around businesses, large enterprises and the agencies that serve them.

“Back then, our overriding focus was really around the developer experience — the practitioner experience — of using our product,” Rosen explained. “And frankly, at the time, we actually really didn’t know what to call it. It really didn’t have a category, but we always felt it was something new.” He noted that over the last few years, Pantheon started talking to a lot of marketers and realized that the needs of these marketing leaders are driving this space.

Tableau was acquired by Salesforce earlier this year for $15.7 billion, but long before that, the company had been working on its fall update, and today it announced several new tools, including a new feature called “Explain Data” that uses AI to get to insight quickly.

“What Explain Data does is it moves users from understanding what happened to why it might have happened by automatically uncovering and explaining what’s going on in your data. So what we’ve done is we’ve embedded a sophisticated statistical engine in Tableau, that when launched automatically analyzes all the data on behalf of the user, and brings up possible explanations of the most relevant factors that are driving a particular data point,” Tableau chief product officer, Francois Ajenstat explained.

He added that what this really means is that it saves users time by automatically doing the analysis for them, and It should help them do better analysis by removing biases and helping them dive deep into the data in an automated fashion.

Image: Tableau

Ajenstat says this is a major improvement, in that, previously users would have do all of this work manually. “So a human would have to go through every possible combination, and people would find incredible insights, but it was manually driven. Now with this engine, they are able to essentially drive automation to find those insights automatically for the users,” he said.

He says this has two major advantages. First of all, because it’s AI-driven it can deliver meaningful insight much faster, but also it gives a more rigorous perspective of the data.

In addition, the company announced a new Catalog feature, which provides data bread crumbs with the source of the data, so users can know where the data came from, and whether it’s relevant or trustworthy.

Finally, the company announced a new server management tool that helps companies with broad Tableau deployment across a large organization to manage those deployments in a more centralized way.

All of these features are available starting today for Tableau customers.

In an amazingly quick turnaround for a deal of this scope, Salesforce announced today that it has closed the $15.7 billion Tableau deal announced in June. The deal is by far the biggest acquisition in Salesforce history, a company known for being highly acquisitive.

A deal of this size usually faces a high level of regulatory scrutiny and can take six months or longer to close, but this one breezed through the process and closed in less than two months.

With Tableau and MuleSoft (a company it bought last year for $6.5 billion) in the fold, Salesforce has a much broader view of the enterprise than it could as a pure cloud company. It has access to data wherever it lives, whether on premises or in the cloud, and with Tableau, it enables customers to bring that data to life by visualizing it.

This was a prospect that excited Salesforce chairman Marc Benioff. “Tableau will make Salesforce Customer 360, including Salesforce’s analytics capabilities, stronger than ever, enabling our customers to accelerate innovation and make smarter decisions across every part of their business,” Benioff said in a statement.

As with any large acquisition involving two enormous organizations, combining them could prove challenging, and the real test of this deal, once the dust has settled, will be how smoothly that transition happens and how well the companies can work together and become a single entity under the Salesforce umbrella.

In theory, having Tableau gives Salesforce another broad path into larger and more expansive enterprise sales, but the success of the deal will really hinge on how well it folds Tableau into the Salesforce sales machine.

Before Tableau was the $15.7 billion key to Salesforce’s problems, it was a couple of founders arguing with a couple of venture capitalists over lunch about why its Series A valuation should be higher than $12 million pre-money.

Salesforce has generally been one to signify corporate strategy shifts through their acquisitions, so you can understand why the entire tech industry took notice when the cloud CRM giant announced its priciest acquisition ever last month.

The deal to acquire the Seattle-based data visualization powerhouse Tableau was substantial enough that Salesforce CEO Marc Benioff publicly announced it was turning Seattle into its second HQ. Tableau’s acquisition doesn’t just mean big things for Salesforce. With the deal taking place just days after Google announced it was paying $2.6 billion for Looker, the acquisition showcases just how intense the cloud wars are getting for the enterprise tech companies out to win it all.

The Exit is a new series at TechCrunch. It’s an exit interview of sorts with a VC who was in the right place at the right time but made the right call on an investment that paid off. [Have feedback? Shoot me an email at lucas@techcrunch.com]

Scott Sandell, a general partner at NEA (New Enterprise Associates) who has now been at the firm for 25 years, was one of those investors arguing with two of Tableau’s co-founders, Chris Stolte and Christian Chabot. Desperate to close the 2004 deal over their lunch meeting, he went on to agree to the Tableau founders’ demands of a higher $20 million valuation, though Sandell tells me it still feels like he got a pretty good deal.

NEA went on to invest further in subsequent rounds and went on to hold over 38% of the company at the time of its IPO in 2013 according to public financial docs.

I had a long chat with Sandell, who also invested in Salesforce, about the importance of the Tableau deal, his rise from associate to general partner at NEA, who he sees as the biggest challenger to Salesforce, and why he thinks scooter companies are “the worst business in the known universe.”

The interview has been edited for length and clarity. 

Lucas Matney: You’ve been at this investing thing for quite a while, but taking a trip down memory lane, how did you get into VC in the first place? 

Scott Sandell: The way I got into venture capital is a little bit of a circuitous route. I had an opportunity to get into venture capital coming out of Stanford Business School in 1992, but it wasn’t quite the right fit. And so I had an interest, but I didn’t have the right opportunity.

When you’re talking about 16 billion smackeroos, it’s easy to get lost in the big number. When Salesforce acquired Tableau this morning for $15.7 billion, while it was among the biggest enterprise deals ever, it certainly wasn’t the largest.

There was widespread speculation that when the new tax laws went into effect in 2017, and large tech companies could repatriate large sums of their money stored offshore, we would start to see a wave of M&A activity, and sure enough that’s happened.

As Box CEO Aaron Levie pointed out on Twitter, it also shows that if you can develop a best-of-breed tool that knocks off the existing dominant tool set, you can build a multibillion-dollar company. We have seen this over and over, maybe not $15 billion companies, but substantial companies with multibillion-dollar price tags.

Last year alone we saw 10 deals that equaled $87 billion, with the biggest prize going to IBM when it bought Red Hat for a cool $34 billion, but even that wasn’t the biggest enterprise deal we could track down. In fact, we decided to compile a list of the biggest enterprise deals ever, so you could get a sense of where today’s deal fits.

Salesforce buys MuleSoft for $6.5 billion in 2018

At the time, this was the biggest deal Salesforce had ever done — until today. While the company has been highly acquisitive over the years, it had tended to keep the deals fairly compact for the most part, but it wanted MuleSoft to give it access to enterprise data wherever, it lived and it was willing to pay for it.

Microsoft buys GitHub for $7.5 billion in 2018

Not to be outdone by its rival, Microsoft opened its wallet almost exactly a year ago and bought GitHub for a hefty $7.5 billion. There was some hand-wringing in the developer community at the time, but so far, Microsoft has allowed the company to operate as an independent subsidiary.

SAP buys Qualtrics for $8 billion in 2018

SAP swooped in right before Qualtrics was about to IPO and gave it an offer it couldn’t refuse. Qualtrics gave SAP a tool for measuring customer satisfaction, something it had been lacking and was willing to pay big bucks for.

Oracle acquires NetSuite for $9.3 billion in 2016

It wasn’t really a surprise when Oracle acquired NetSuite. It had been an investor and Oracle needed a good SaaS tool at the time, as it was transitioning to the cloud. NetSuite gave it a ready-to-go packaged cloud service with a built-in set of customers it desperately needed.

Salesforce buys Tableau for $15.7 billion in 2019

That brings us to today’s deal. Salesforce swooped in again and paid an enormous sum of money for the Seattle software company, giving it a data visualization tool that would enable customers to create views of data wherever it lives, whether it’s part of Salesforce or not. What’s more, it was a great complement to last year’s MuleSoft acquisition.

Broadcom acquires CA Technologies for $18.9 billion in 2018

A huge deal in dollars from a year of big deals. Broadcom surprised a few people when a chip vendor paid this kind of money for a legacy enterprise software vendor and IT services company. The $18.9 billion represented a 20% premium for shareholders.

Microsoft snags LinkedIn for $26 billion in 2016

This was a company that Salesforce reportedly wanted badly at the time, but Microsoft was able to flex its financial muscles and come away the winner. The big prize was all of that data, and Microsoft has been working to turn that into products ever since.

IBM snares Red Hat for $34 billion in 2018

Near the end of last year, IBM made a huge move, acquiring Red Hat for $34 billion. IBM has been preaching a hybrid cloud approach for a number of years, and buying Red Hat gives it a much more compelling hybrid story.

Dell acquires EMC for $67 billion in 2016

This was the biggest of all, by far surpassing today’s deal. A deal this large was in the news for months as it passed various hurdles on the way to closing. Among the jewels that were included in this deal were VMware and Pivotal, the latter of which has since gone public. After this deal, Dell itself went public again last year.

Note: A reader on Twitter pointed out one we missed: Symantec bought Veritas for $13.5 billion in 2004.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Salesforce is buying data visualization company Tableau for $15.7B in all-stock deal

This is a huge deal for Salesforce as the company continues to diversify beyond CRM software and into deeper layers of analytics.

Salesforce reportedly worked hard to buy LinkedIn (which Microsoft ultimately picked up instead). And while there isn’t a whole lot in common between LinkedIn and Tableau, this deal should help the company extend its engagement with existing customers.

2. Maker Faire halts operations and lays off all staff

Financial troubles have forced Maker Media, the company behind crafting publication MAKE: magazine as well as the science and art festival Maker Faire, to lay off its entire staff of 22 and pause all operations.

3. Google Assistant comes to Waze navigation app

Google Assistant in Waze will provide access to your usual Assistant features, like playback of music and podcasts, but it’ll also offer access to many Waze-specific abilities, including letting you ask it to report traffic conditions, or specifying that you want to avoid tolls when routing to your destination.

4. Microsoft acquires Psychonauts-maker Double Fine Productions

In addition to making Psychonauts, Double Fine notably raised around $3 million in a Kickstarter campaign to create the adventure game it eventually titled Broken Age. As is the case with past Microsoft studio acquisitions, it sounds like Double Fine will continue to operate externally, underneath the Xbox Game Studios umbrella.

5. Former Unity Technology VP files lawsuit alleging CEO sexually harassed her

In a statement to TechCrunch, a Unity spokesperson said the allegations are not true and that it intends to “vigorously defend against the false allegations.”

6. Economic development organizations: good or bad for entrepreneurial activity?

In developing VC markets such as the Midwest, some may think that funding from the government or economic development organizations are a godsend — but entrepreneurs need to ensure that this money isn’t a double-edged sword. (Extra Crunch membership required.)

7. This week’s TechCrunch podcasts

The Equity team has some thoughts on SoftBank’s Vision Fund, and what its difficulties raising more money mean for the late-stage investment landscape. Meanwhile, Original Content reviews Netflix’s “Always Be My Maybe,” and we also have a bonus interview with the director of “I Am Mother.”