Personal blog of Yzmir Ramirez

There are few topics as hot right now in the enterprise as customer experience management, that ability to collect detailed data about your customers, then deliver customized experiences based on what you have learned about them. To help understand the challenges companies face building this kind of experience, we are bringing Segment CEO Peter Reinhardt to TechCrunch Sessions: Enterprise on September 5 in San Francisco (p.s. early-bird sales end this Friday, August 9).

At the root of customer experience management is data — tons and tons of data. It may come from the customer journey through a website or app, basic information you know about the customer or the customer’s transaction history. It’s hundreds of signals and collecting that data in order to build the experience where Reinhardt’s company comes in.

Segment wants to provide the infrastructure to collect and understand all of that data. Once you have that in place, you can build data models and then develop applications that make use of the data to drive a better experience.

Reinhardt, and a panel that includes Qualtrics’ Julie Larson-Green and Adobe’s Amit Ahuja, will discuss with TechCrunch editors the difficulties companies face collecting all of that data to build a picture of the customer, then using it to deliver more meaningful experiences for them. See the full agenda here.

Segment was born in the proverbial dorm room at MIT when Reinhardt and his co-founders were students there. They have raised more than $280 million since inception. Customers include Atlassian, Bonobos, Instacart, Levis and Intuit .

Early-bird tickets to see Peter and our lineup of enterprise influencers at TC Sessions: Enterprise are on sale for just $249 when you book here; but hurry, prices go up by $100 after this Friday!

Are you an early-stage startup in the enterprise-tech space? Book a demo table for $2,000 and get in front of TechCrunch editors and future customers/investors. Each demo table comes with four tickets to enjoy the show.

There is surely no shortage of data in the modern enterprise, and data is the fuel for AI. Yet packaging that data in machine learning models remains a huge challenge for large companies. Without that capability, automating processes with AI underpinnings remains elusive for many companies.

RealityEngines wants to change that by creating research-driven cloud services that can reduce some of the inherent complexity of working with AI tools. We are excited to be including Bindu Reddy, co-founder and CEO at RealityEngines, at TechCrunch Sessions: Enterprise, taking place in San Francisco on September 5.

Reddy will be joining investor Jocelyn Goldfein, a managing director at Zetta Venture Partners, and others. They will be discussing with TechCrunch editors the growing role of AI in the enterprise, as companies try to take advantage of the capabilities machines have over humans to process large amounts of information quickly.

She knows from whence she speaks. Before founding RealityEngines, Reddy helped launch AI Verticals at AWS where she served as general manager. She was responsible for bringing to market Amazon Personalize and Amazon Forecast, two tools that help organizations create machine learning models.

Before that, she was CEO and co-founder at yet another AI startup called Post Intelligence, a company that purported to help social media influencers write AI-driven tweets. She later sold that company to Uber. If that isn’t enough for you, she served as head of Products for Google Apps, where she was in charge of Docs, Sheets, Slides, Sites and Blogger.

Early-bird tickets to see Bindu and our lineup of enterprise influencers at TC Sessions: Enterprise are on sale for just $249 when you book here; but hurry, prices go up by $100 soon! Students, grab your discounted tickets for just $75 here.