Jun
25
2020
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Salesforce announces a new mobile collaboration tool for sales called Anywhere

Even before the pandemic pushed most employees to work from home, sales people often worked outside of the office. Salesforce introduced a new tool today at the Trailheadx Conference called Salesforce Anywhere that’s designed to let teams collaborate and share data wherever they happen to be.

Salesforce VP of product, Michael Machado says that the company began thinking about the themes of working from anywhere pre-COVID. “We were really thinking across the board what a mobile experience would be for the end users that’s extremely opinionated, really focuses on the jobs to be done and is optimized for what workers need and how that user experience can be transformed,” Machado explained.

As the pandemic took hold and the company saw how important collaboration was becoming in a digital context, the idea of an app like this took on a new sense of urgency. “When COVID happened, it really added fuel to the fire as we looked around the market and saw that this is a huge need with our customers going through a major transformation, and we wanted to be there to support them in Salesforce with kind of a native experience,” he said.

The idea is to move beyond the database and help surface the information that matters most to individual sales people based on their pipelines. “So we’re going to provide real time alerts so users are able to subscribe to their own alerts that they want to be notified about, whether it’s based on a list they use or a report that they work off of [in Salesforce], but also at the granularity of a single field in Salesforce,” he said.

Employees can then share information across a team, and have chats related to that information. While there are other chat tools out there, Machado says that this tool is focused on sharing Salesforce data, rather than being general purpose like Slack or any other business chat tool.

Image Credit: Salesforce

 

Salesforce sees this as another way to remove the complexity of working in CRM. It’s not a secret that sales people don’t love entering customer information into CRM tools, so the company is attempting to leverage that information to make it worth their while. If the tool isn’t creating a layer of work just for record keeping’s sake, but actually taking advantage of that information to give the sales person key information about their pipeline when it matters most, that makes the record keeping piece more attractive. Being able to share and communicate around that information is another advantage.

This also creates a new collaboration layer that is increasingly essential with workers spread out and working from home. Even when we return to some semblance of normal, sales people on the road can use Anywhere to collaborate, communicate and stay on top of their tasks.

The new tool will be available in beta in July. The company expects to make it generally available some time in the fourth quarter this year.

Jun
23
2020
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Salesforce introduces several new developer tools, including serverless functions

Salesforce has a bunch of announcements coming out of the virtual TrailheaDX conference taking place later this week, starting today with some new developer tools. The goal of these tools is to give developers a more modern way of creating applications on top of the Salesforce platform.

Perhaps the most interesting of the three being announced today is Salesforce Functions, which enable developers to build serverless applications on top of Salesforce. With a serverless approach, the developer creates a series of functions that trigger an operation. The cloud provider then delivers the exact amount of infrastructure resources required to run that operation and nothing more.

Wade Wegner, SVP of product for Salesforce and Salesforce DX, says the Salesforce offering gives developers a lot of flexibility around development languages such as Node.js or Java, and cloud platforms such as AWS or Azure. “I can just write my code, deploy it and let Salesforce operate it for me,” he said.

Wegner explained that the new approach lets developers build serverless applications with data that lives in Salesforce, and then run it on elastic infrastructure. This gives them the benefits of vertical and horizontal scale without having to be responsible for managing all aspects of how their application will run on the cloud infrastructure.

In addition to Functions, the company is also announcing Code Builder, a web-based IDE based on Microsoft Visual Studio Code Spaces. “By leveraging Visual Studio Code Spaces we can bring the same capabilities to developers right in the browser,” Wegner said.

He adds that this enables them to be more productive with support for many languages and frameworks in a browser in the context of the environment that they’re doing their work, while giving them a consistent and familiar experience.

Finally, the company is announcing the DevOps Center, which is a place to manage the growing complexity of delivering applications built on top of Salesforce in a modern continuous way. “It is really meant to provide new ways with which teams of developers can collaborate around the work that they’re doing, and to manage the complexities of continuously delivering applications…,” he said.

As is typical for Salesforce, the company is announcing these tools today, but they will not be generally available for some time. Functions and Code Builders are both in pilot, while DevOps Center will be available as a developer preview later this year.

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