Feb
19
2020
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BluBracket scores $6.5M seed to help secure code in distributed environments

BluBracket, a new security startup from the folks who brought you Vera, came out of stealth today and announced a $6.5 million seed investment. Unusual Ventures led the round with participation by Point72 Ventures, SignalFire and Firebolt Ventures.

The company was launched by Ajay Arora and Prakash Linga, who until last year were CEO and CTO respectively at Vera, a security company that helps companies secure documents by having the security profile follow the document wherever it goes.

Arora says he and Linga are entrepreneurs at heart, and they were itching to start something new after more than five years at Vera. While Arora still sits on the Vera board, they decided to attack a new problem.

He says that the idea for BluBracket actually came out of conversations with Vera customers, who wanted something similar to Vera, except to protect code. “About 18-24 months ago, we started hearing from our customers, who were saying, ‘Hey you guys secure documents and files. What’s becoming really important for us is to be able to share code. Do you guys secure source code?’”

That was not a problem Vera was suited to solve, but it was a light bulb moment for Arora and Linga, who saw an opportunity and decided to seize it. Recognizing the way development teams operated has changed, they started BluBracket and developed a pair of products to handle the unique set of problems associated with a distributed set of developers working out of a Git repository — whether that’s GitHub, GitLab or BitBucket.

The first product is BluBracket CodeInsight, which is an auditing tool, available starting today. This tool gives companies full visibility into who has withdrawn the code from the Git repository. “Once they have a repo, and then developers clone it, we can help them understand what clones exist on what devices, what third parties have their code, and even be able to search open source projects for code that might have been pushed into open source. So we’re creating what we call a blueprint of where the enterprise code is,” Arora explained.

The second tool, BluBracket CodeSecure, which won’t be available until later in the year, is how you secure that code including the ability to classify code by level importance. Code tagged with the highest level of importance will have special status and companies can attach rules to it like that it can’t be distributed to an open source folder without explicit permission.

They believe the combination of these tools will enable companies to maintain control over the code, even in a distributed system. Arora says they have taken care to make sure that the system provides the needed security layer without affecting the operation of the continuous delivery pipeline.

“When you’re compiling or when you’re going from development to staging to production, in those cases because the code is sitting in Git, and the code itself has not been modified, BluBracket won’t break the chain,” he explained. If you tried to distribute special code outside the system, you might get a message that this requires authorization, depending on how the tags have been configured.

This is very early days for BluBracket, but the company takes its first steps as a startup this week and emerges from stealth next week at the RSA security conference in San Francisco. It will be participating in the RSA Sandbox competition for early security startups at the conference, as well.

Nov
26
2019
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Vivun snags $3M seed round to bring order to pre-sales

Vivun, a startup that wants to help companies keep better track of pre-sales data announced a $3 million seed round today led by Unusual Ventures, the venture firm run by Harness CEO Jyoti Bansal.

Vivun founder and CEO Matt Darrow says that pre-sales team works more closely with the customer than anyone else, delivering demos and proof of concepts, and generally helping sales get over the finish line. While sales has CRM to store knowledge about the customer, pre-sales has been lacking a tool to track info about their interactions with customers, and that’s what his company built.

“The main problem that we solve is we give technology to those pre-sales leaders to run and operate their teams, but then take those insights from the group that knows more about the technology and the customer than anybody else, and we deliver that across the organization to the product team, sales team and executive staff,” Darrow explained.

Darrow is a Zuora alumni, and his story is similar to that company’s founder Tien Tzuo, who built the first billing system for Salesforce, then founded Zuroa to build a subscription billing system for everyone else. Similarly, Darrow built a pre-sales tool for Zuroa after finding there wasn’t anything else out there that was devoted specifically to tracking that kind of information.

“At Zuora, I had to build everything from scratch. After the IPO, I realized that this is something that every tech company can take advantage of because every technology company will really need this role to be of high value and impact,” he said.

The company not only tracks information via a mobile app and browser tool, it also has a reporting dashboard to help companies understand and share the information the pre-sales team is hearing from the customer. For example, they might know that x number of customers have been asking for a certain feature, and this information can be organized and passed onto other parts of the company.

Screenshot: Vivun

Bansal, who was previously CEO and co-founder at AppDynamics, a company he sold to Cisco for $3.7 billion just before its IPO in 2017, saw a company filling a big hole in the enterprise software ecosystem. He is not just an investor, he’s also a customer.

“To be successful, a technology company needs to understand three things: where it will be in five years, what its customers need right now, and what the market wants that it’s not currently providing. Pre-sales has answers to all three questions and is a strategically important department that needs management, analytics, and tools for accelerating deals. Yet, no one was making software for this critical department until Vivun,” he said in a statement.

The company was founded in 2018 and has been bootstrapped until now. It spent the first year building out the product. Today, the company has 20 customers including SignalFx (acquired by Splunk in August for $1.05 billion) and Harness.

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