Google Attribution is a free and easy way to evaluate marketing efforts

 At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More


ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M

Big Data concept picture with ones and zeros going off into infinity. While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore announced that Adobe would buy comScore’s Digital Analytix big data business intelligence service, in a deal Adobe says will close in December. The moves underscore how comScore is… Read More

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