Personal blog of Yzmir Ramirez

As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in San Francisco. Grab your early-bird tickets right now — $100 savings ends today!

Customer experience covers a broad array of enterprise software and includes data collection, analytics and software. Adobe deals with all of this, including the Adobe Experience Platform for data collection, Adobe Analytics for visualization and understanding and Adobe Experience Cloud for building applications.

The idea is to begin to build an understanding of your customers through the various interactions you have with them, and then build applications to give them a positive experience. There is a lot of talk about “delighting” customers, but it’s really about using the digital realm to help them achieve what they want as efficiently as possible, whatever that means to your business.

Ahuja will be joining TechCrunch’s editors, along with Qualtrics chief experience officer Julie Larson-Green and Segment CEO Peter Reinhardt to discuss the finer points of what it means to build a customer experience, and how software can help drive that.

Ahuja has been with Adobe since 2005 when he joined as part of the $3.4 billion Macromedia acquisition. His primary role today involves building and managing strategic partnerships and initiatives. Prior to this, he was the head of Emerging Businesses and the GM of Adobe’s Data Management Platform business, which focuses on advertisers. He also spent seven years in Adobe’s Corporate Development Group, where he helped complete the acquisitions of Omniture, Scene7, Efficient Frontier, Demdex and Auditude.

Amit will be joining us on September 5 in San Francisco, along with some of the biggest influencers in enterprise, including Bill McDermott from SAP, Scott Farquhar from Atlassian, Aparna Sinha from Google, Wendy Nather from Duo Security, Aaron Levie from Box and Andrew Ng from Landing AI.

Early-bird savings end today, August 9. Book your tickets today and you’ll save $100 before prices go up.

Bringing a group? Book our 4+ group tickets and you’ll save 20% on the early-bird rate. Bring the whole squad here.

Heads up all you enterprising enterprise software startuppers. You have only 24 hours before the price goes up on tickets to TC Sessions: Enterprise 2019. Save $100 and join us in San Francisco on September 5 — along with some of the industry’s top founders, CEOs, investors and technologists. Buy your early-bird ticket before 11:59 p.m. (PT) on August 9.

Enterprise is, without doubt, Silicon Valley’s 800-pound gorilla. No other startup category is as large, rich or competitive. In this day-long conference, we tackle the big topics and separate hype from reality. Artificial intelligence? Check. Cloud, Kubernetes, security and privacy, marketing automation, quantum? Yes. Investors, founders, and acquisition-hungry big enterprise companies? Tons of opportunity to network efficiently via CrunchMatch? Yeah, all that and more in 20 main-stage sessions — plus separate speaker Q&As and breakout sessions. Check out the day’s agenda.

Here’s a quick example of the type of programming you can expect.

Does the recent Capital One data breach have you up nights worried about the cost and consequences of cyberattacks? Don’t miss TechCrunch editor Zack Whittaker’s interview with Martin Casado (Andreessen Horowitz), Emily Heath (United Airlines) and Wendy Nather (Duo Security) in a session called, Keeping the Enterprise Secure.

Enterprises face a litany of threats from both inside and outside the firewall. Now more than ever, companies — especially startups — have to put security first. From preventing data from leaking to keeping bad actors out of your network, enterprises have it tough. How can you secure the enterprise without slowing growth? We’ll discuss the role of a modern CISO and how to move fast… without breaking things.

Looking for more ways to save or boost your ROI? Look no further. Buy four or more tickets at once and save 20% with the group discount. And, with every ticket you buy to TC Sessions: Enterprise, you’ll score a free Expo Only pass to TechCrunch Disrupt SF on October 2-4.

TC Sessions: Enterprise takes place on September 5, and if you want to save $100, you have just 24 hours left to act. The $249 early-bird ticket price remains in play until 11:59 p.m. (PT) on August 9. Buy your ticket now and save.

Is your company interested in sponsoring or exhibiting at TC Sessions: Enterprise 2019? Contact our sponsorship sales team by filling out this form.

If enterprise software makes your entrepreneurial heart beat faster, you do not want to miss TC Sessions: Enterprise 2019 on September 5 in San Francisco. And if you really want to make your heart sing, buy an early-bird ticket and save $100. But act quickly, because that deal disappears in just 48 hours on August 9 at 11:59 p.m. (PT).

Join more than 1,000 enterprise software experts and aficionados — leaders, rising founders and VCs — to discuss, explore and gain insight into the current and future state of enterprise companies, trends and technology.

This day-long conference features more than 20 sessions on the Main stage including interviews, panel discussions, plus separate speaker Q&As and breakout sessions. You’ll hear from industry giants like these (to name just a few):

• George Brady, CTO at Capital One
• Jim Clarke, Intel’s director of Quantum Hardware
• Scott Farquhar, co-founder and co-CEO at Atlassian
• Aaron Levie, Box co-founder and CEO
• Aparna Sinha, Google’s director of product management for Kubernetes and Anthos

Our presentations cover a wide range of crucial topics — like this one featuring Martin Casado (Andreessen Horowitz) and Wendy Nather (Duo Security):

Keeping the Enterprise Secure: Enterprises face a litany of threats from both the inside and outside the firewall. Now more than ever, companies — especially startups — have to put security first. From preventing data from leaking to keeping bad actors out of your network, enterprises have it tough. How can you secure the enterprise without slowing growth? We’ll discuss the role of a modern CSO and how to move fast… without breaking things.

You’ll find the lineup of events in the agenda, and we might even add a few surprises between now and September.

No TechCrunch Session would be complete without world-class networking, and you’ll have plenty of opportunities to build new connections. Even better, you’ll have CrunchMatch at your disposal. Our free business match-making platform helps you cut through the noise, zero in on the right people and produce better results.

You can’t clone yourself (yet), but you can bring your team and cover more ground. Take advantage of our group discount and save 20% when you purchase four or more tickets at once.

One more ROI checkpoint. For every ticket you buy to this Session, we’ll register you for a free Expo-only pass to TechCrunch Disrupt SF 2019.

TC Sessions: Enterprise takes place in less than one month, but the early-bird price evaporates in just 48 hours. Buy your early-bird ticket before the deadline — August 9 at 11:59 p.m. (PT). Save $100 and make your heart sing.

Is your company interested in sponsoring or exhibiting at TC Sessions: Enterprise? Contact our sponsorship sales team by filling out this form.

In an era of massive data breaches, most recently the Capital One fiasco, the risk of a cyberattack and the costly consequences are the top existential threat to corporations big and small. At TechCrunch’s first-ever enterprise-focused event (p.s. early-bird sales end August 9), that topic will be front and center throughout the day.

That’s why we’re delighted to announce United’s chief information security officer Emily Heath will join TC Sessions: Enterprise in San Francisco on September 5, where we will discuss and learn how one of the world’s largest airlines keeps its networks safe.

Joining her to talk enterprise security will be a16z partner Martin Casado and DUO / Cisco’s head of advisory CISOs Wendy Nather, among others still to be announced.

At United, Heath oversees the airline’s cybersecurity program and its IT regulatory, governance and risk management.

The U.S.-based airline has more than 90,000 employees serving 4,500 flights a day to 338 airports, including New York, San Francisco, Los Angeles and Washington, D.C.

A native of Manchester, U.K., Heath served as a former police detective in the U.K. Financial Crimes Unit where she led investigations into international investment fraud, money laundering and large scale cases of identity theft — and ran joint investigations with the FBI, SEC and London’s Serious Fraud Office.

Heath and her teams have been the recipients of CSO Magazine’s CSO50 Awards for their work in cybersecurity and risk.

At TC Sessions: Enterprise, Heath will join a panel of cybersecurity experts to discuss security on enterprise networks large and small — from preventing data from leaking to keeping bad actors out of their network — where we’ll learn how a modern CSO moves fast without breaking things.

Join hundreds of today’s leading enterprise experts for this single-day event when you purchase a ticket to the show. The $249 early-bird sale ends Friday, August 9. Make sure to grab your tickets today and save $100 before prices go up.

When it comes to enterprise security, how do you move fast without breaking things?

Enter Duo’s Wendy Nather, who will join us at TC Sessions: Enterprise in San Francisco on September 5, where we will get the inside track on how to keep enterprise networks secure without slowing growth.

Nather is head of advisory CISOs at Duo Security, a Cisco company, and one of the most respected and trusted voices in the cybersecurity community as a regular speaker on a range of topics, from threat intelligence to risk analysis, incident response, data security and privacy issues.

Prior to her role at Duo, she was the research director at the Retail ISAC, and served as the research director of the Information Security Practice at independent analyst firm 451 Research.

She also led IT security for the EMEA region of the investment banking division of Swiss Bank Corporation — now UBS.

Nather also co-authored “The Cloud Security Rules,” and was listed as one of SC Magazine’s Women in IT Security “Power Players” in 2014.

We’re excited to have Nather discuss some of the challenges startups and enterprises face in security — threats from both inside and outside the firewall. Companies large and small face similar challenges, from keeping data in to keeping hackers out. How do companies navigate the litany of issues and threats without hampering growth?

Who else will we have onstage, you ask? Good question! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Bill McDermott at SAP, Scott Farquhar at Atlassian, Julie Larson-Green at Qualtrics, Aaron Levie at Box and Andrew Ng at Landing AI and many, many more. See the whole agenda right here.

Early-bird tickets are on sale right now! For just $249 you can see Nather and these other awesome speakers live at TC Sessions: Enterprise. But hurry, early-bird sales end on August 9; after that, prices jump up by $100. Book here.

If you’re a student on a budget, don’t worry, we’ve got a super-reduced ticket for just $75 when you apply for a student ticket right here.

Enterprise-focused startups can bring the whole crew when you book a Startup Demo table for just $2,000. Each table gives you a primo location to be seen by attendees, investors and other sponsors, in addition to four tickets to enjoy the show. We only have a limited amount of demo tables and we will sell out. Book yours here.