Aug
11
2021
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Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. It came out of beta with $9 million in seed funding from Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures and Upper90.

The Los Angeles-based company was started in 2019 by a group of five Snap alums working in various roles within Snap’s revenue product strategy business. They were building tools for businesses to fund success with digital marketing, but kept hearing from customers about the advantage big advertisers had over smaller ones — the ability to receive good payment terms, credit lines, as well as data and advice.

Aiming to flip the script on that, the group created Trust, which is a card and business community to help digital businesses navigate the ever-changing pricing models to market online, receive the same incentives larger advertisers get and make the best decision of where their marketing dollars will reach the furthest.

Trust dashboard

Trust does this in a few ways: Its card, built in partnership with Stripe, enables businesses to increase their buying power by up to 20 times and have 45 days to make payments on their marketing investments, CEO James Borow told TechCrunch. Then as part of its community, companies share knowledge of marketing buys and data insights typically reserved for larger advertisers. Users even receive news via their dashboard around their specific marketing strategy, he added.

“The ad platforms are walled gardens, and most people don’t know what is going on inside, so our customers work together to see what is going on,” Borow said.

The growth of e-commerce is pushing more digital marketing investments, providing opportunity for Trust to be a huge business, Borow said. E-commerce sales in the U.S. grew by 39% in the first quarter, while digital advertising spend is forecasted to increase 25% this year to $191 billion. Meanwhile, Google, Facebook, Snapchat and Twitter all recently reported rapid growth in their year-over-year advertising revenues, Borow said.

The new funding will go toward increasing the company’s headcount.

“We have active customers on the platform, so we wanted to ramp up hiring as soon as we went into general release,” he added. “We are leaving beta with 25 businesses and a few hundred on our waitlist.”

That list will soon grow. In addition to the funding round, Trust announced a strategic partnership with social shopping e-commerce platform Verishop. The company’s 3,500 merchants will receive priority access to the Trust card and community, Borow said.

Andrea Hippeau, partner at Lerer Hippeau, said she knew Borow from being an investor in his previous advertising company Shift, which was acquired by Brand Networks in 2015.

When Borow contacted Lerer about Trust, Hippeau said this was the kind of offering that would be applicable to the firm’s portfolio, which has many direct-to-consumer brands, and knew marketing was a huge pain point for them.

“Digital marketing is important to all brands, but it is also a black box that you put marketing dollars into, but don’t know what you get,” she said. “We hear this across our portfolio — they spend a lot of money on ad platforms, yet are treated like mom-and-pop companies in terms of credit. When in reality Casper is outspending other companies by five times. Trust understands how important marketing dollars are and gives them terms that are financially better.”

 

Aug
04
2021
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Buildots raises $30M to put eyes on construction sites

One year after raising $16 million, construction technology company Buildots is back to claim another $30 million, this time in Series B funding.

Lightspeed Venture Partners led the round, with participation from previous investors TLV Partners, Future Energy Ventures, Tidhar Construction Group and Maor Investments. This gives the company $46 million in total funding, Roy Danon, co-founder and CEO of Buildots, told TechCrunch.

The three-year-old company, with headquarters in Tel Aviv and London, is leveraging artificial intelligence computer vision technology to address construction inefficiencies. Danon said though construction accounts for 13% of the world’s GDP and employs hundreds of millions of people, construction productivity continues to lag, only growing 1% in the past two decades.

Danon spent six months on construction sites talking to workers to understand what was happening and learned that control was one of the areas where efficiency was breaking down. While construction processes would seem similar to manufacturing processes, building to the design or specs didn’t happen often due to different rules and reliance on numerous entities to get their jobs done first, he said.

Buildots’ technology is addressing this gap using AI algorithms to automatically validate images captured by hardhat-mounted 360-degree cameras, detecting immediately any gaps between the original design, scheduling and what is actually happening on the construction site. Project managers can then make better decisions to speed up construction.

“It even finds events where contractors are installing out of place and streamline payments so that information is transparent and clear,” Danon said. “Buildots also creates a collaborative environment and trust by having a single source telling everyone what is going on. There is no more blaming or cutting corners because the system validates that and also makes construction a healthier industry to work in.”

Buildots went after new funding once it was able to show product market fit and was expanding into other countries. The platform is being utilized on major building projects in countries like the U.S., U.K., Germany, Switzerland, Scandinavia and China. To meet demand, Buildots will use the new funding to continue that expansion; double the size of its global team with a focus on sales, marketing and R&D; and grow on the business side. Danon’s aim is “to get to the point where we are the standard for every construction site.” The company is also looking at areas outside construction where its technology would be applicable.

Tal Morgenstern, partner at Lightspeed Venture Partners, said he keeps an eye on graduates of the Israel Defense Forces, where the three Buildots founders came from. However, in the case of this company, Lightspeed actually passed on both the seed and Series A.

Morgenstern admits the decision was a mistake, but at the time, he thought the technology Buildots was trying to build “first, impossible and second, I knew construction was difficult to sell into.” He felt that Buildots, with such a premium product, would have a challenge selling to a low-margin industry that was late to adopt technology in general.

By the time the Series B came round, he said Buildots had solved both of those issues, proving that it works, but also that customers were adopting the technology without much sales and marketing. In addition, other solutions in construction tech were still relying on lasers or people to manually input or tap photos.

“Buildots is seamlessly capturing images and providing a level of insights that is so high, and that is why the company is able to command the price structure they have and are receiving interesting commercial results,” Morgenstern said.

Walking around today’s construction site, Danon said the adoption of technology is enabling Buildots to move quickly to build processes for the industry.

As such, the company saw more than 50% growth quarter over quarter over the past year in three of the countries in which it operates. It is now working with four of the top 10 construction companies in Europe and around the world.

“We did a good job selling remotely, but now we need local offices,” Danon added. “We are also sitting on piles of data from construction sites. We learn from one project to another and want to look for the challenges where data will help make a financial impact. It’s a natural next step for the company.”

 

Jul
27
2021
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Blameless raises $30M to guide companies through their software lifecycle

Site reliability engineering platform Blameless announced Tuesday it raised $30 million in a Series B funding round, led by Third Point Ventures with participation from Accel, Decibel and Lightspeed Venture Partners, to bring total funding to over $50 million.

Site reliability engineering (SRE) is an extension of DevOps designed for more complex environments.

Blameless, based in San Mateo, California, emerged from stealth in 2019 after raising both a seed and Series A round, totaling $20 million. Since then, it has turned its business into a blossoming software platform.

Blameless’ platform provides the context, guardrails and automated workflows so engineering teams are unified in the way they communicate and interact, especially to resolve issues quicker as they build their software systems.

It originally worked with tech-forward teams at large companies, like Home Depot, that were “dipping [their toes] into the space and now [want] to double down,” co-founder and CEO Lyon Wong told TechCrunch.

The company still works with those tech-forward teams, but in the past two years, more companies sought out resident SRE architect Kurt Anderson to advise them, causing Blameless to change up its business approach, Wong said.

Other companies are also seeing a trend of customers asking for support — for example, in March, Google Cloud unveiled its Mission Critical Services support option for SRE to serve in a similar role as a consultant as companies move toward readiness with their systems. And in February, Nobl9 raised a $21 million Series B to provide enterprises with the tools they need to build service-level-objective-centric operations, which is part of a company’s SRE efforts.

Blameless now has interest from more mainstream companies in the areas of enterprise, logistics and healthcare. These companies aren’t necessarily focused on technology, but see a need for SRE.

“Companies recognize the shortfall in reliability, and then the question they come to us with is how do they get from where they are to where they want to be,” Anderson said. “Often companies that don’t have a process respond with ‘all hands on deck’ all the time, but instead need to shift to the right people responding.”

Lyon plans to use the new funding to fill key leadership roles, the company’s go-to-market strategy and product development to enable the company to go after larger enterprises.

Blameless doubled its revenue in the last year and will expand to service all customer segments, adding small and emerging businesses to its roster of midmarket and large companies. The company also expects to double headcount in the next three quarters.

As part of the funding announcement, Third Point Ventures partner Dan Moskowitz will join Blameless’ board of directors with Wong, Accel partner Vas Natarajan and Lightspeed partner Ravi Mhatre.

“Freeing up engineering to focus on shipping code is exactly what Blameless achieves,” said Moskowitz in a written statement. “The Blameless market opportunity is big as we see teams struggle and resort to creating homegrown playbooks and point solutions that are incomplete and costly.”

 

Jul
09
2021
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Cloud security platform Netskope boosts valuation to $7.5B following $300M raise

Netskope, focused on Secure Access Service Edge architecture, announced Friday a $300 million investment round on a post-money valuation of $7.5 billion.

The oversubscribed insider investment was led by ICONIQ Growth, which was joined by other existing investors, including Lightspeed Venture Partners, Accel, Sequoia Capital Global Equities, Base Partners, Sapphire Ventures and Geodesic Capital.

Netskope co-founder and CEO Sanjay Beri told TechCrunch that since its founding in 2012, the company’s mission has been to guide companies through their digital transformation by finding what is most valuable to them — sensitive data — and protecting it.

“What we had before in the market didn’t work for that world,” he said. “The theory is that digital transformation is inevitable, so our vision is to transform that market so people could do that, and that is what we are building nearly a decade later.”

With this new round, Netskope continues to rack up large rounds: it raised $340 million last February, which gave it a valuation of nearly $3 billion. Prior to that, it was a $168.7 million round at the end of 2018.

Similar to other rounds, the company was not actively seeking new capital, but that it was “an inside round with people who know everything about us,” Beri said.

“The reality is we could have raised $1 billion, but we don’t need more capital,” he added. “However, having a continued strong balance sheet isn’t a bad thing. We are fortunate to be in that situation, and our destination is to be the most impactful cybersecurity company in the world.

Beri said the company just completed a “three-year journey building the largest cloud network that is 15 milliseconds from anyone in the world,” and intends to invest the new funds into continued R&D, expanding its platform and Netskope’s go-to-market strategy to meet demand for a market it estimated would be valued at $30 billion by 2024, he said.

Even pre-pandemic the company had strong hypergrowth over the past year, surpassing the market average annual growth of 50%, he added.

Today’s investment brings the total raised by Santa Clara-based Netskope to just over $1 billion, according to Crunchbase data.

With the company racking up that kind of capital, the next natural step would be to become a public company. Beri admits that Netskope could be public now, though it doesn’t have to do it for the traditional reasons of raising capital or marketing.

“Going public is one day on our path, but you probably won’t see us raise another private round,” Beri said.

 

Apr
20
2021
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Laiye, China’s answer to UiPath, closes $50 million Series C+

Robotic process automation has become buzzy in the last few months. New York-based UiPath is on course to launch an initial public offering after gaining an astounding valuation of $35 billion in February. Over in China, homegrown RPA startup Laiye is making waves as well.

Laiye, which develops software to mimic mundane workplace tasks like keyboard strokes and mouse clicks, announced it has raised $50 million in a Series C+ round. The proceeds came about a year after the Beijing-based company pulled in the first tranche of its Series C round.

Laiye, six years old and led by Baidu veterans, has raised over $130 million to date according to public information.

Leading investors in the Series C+ round were Ping An Global Voyager Fund, an early-stage strategic investment vehicle of Chinese financial conglomerate Ping An, and Shanghai Artificial Intelligence Industry Equity Investment Fund, a government-backed fund. Other participants included Lightspeed China Partners, Lightspeed Venture Partners, Sequoia China and Wu Capital.

RPA tools are attracting companies looking for ways to automate workflows during COVID-19, which has disrupted office collaboration. But the enterprise tech was already gaining traction prior to the pandemic. As my colleague Ron Miller wrote this month on the heels of UiPath’s S1 filing:

“The category was gaining in popularity by that point because it addressed automation in a legacy context. That meant companies with deep legacy technology — practically everyone not born in the cloud — could automate across older platforms without ripping and replacing, an expensive and risky undertaking that most CEOs would rather not take.”

In one case, Laiye’s RPA software helped the social security workers in the city of Lanzhou speed up their account reconciliation process by 75%; in the past, they would have to type in pensioners’ information and check manually whether the details were correct.

In another instance, Laiye’s chatbot helped automate the national population census in several southern Chinese cities, freeing census takers from visiting households door-to-door.

Laiye said its RPA enterprise business achieved positive cash flow and its chatbot business turned profitability in the fourth quarter of 2020. Its free-to-use edition has amassed over 400,000 developers, and the company also runs a bot marketplace connecting freelance developers to small-time businesses with automation needs.

Laiye is expanding its services globally and boasts that its footprint now spans Asia, the United States and Europe.

“Laiye aims to foster the world’s largest developer community for software robots and built the world’s largest bot marketplace in the next three years, and we plan to certify at least one million software robot developers by 2025,” said Wang Guanchun, chair and CEO of Laiye.

“We believe that digital workforce and intelligent automation will reach all walks of life as long as more human workers can be up-skilled with knowledge in RPA and AI”.

Mar
10
2021
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Aqua Security raises $135M at a $1B valuation for its cloud native security platform

Aqua Security, a Boston- and Tel Aviv-based security startup that focuses squarely on securing cloud-native services, today announced that it has raised a $135 million Series E funding round at a $1 billion valuation. The round was led by ION Crossover Partners. Existing investors M12 Ventures, Lightspeed Venture Partners, Insight Partners, TLV Partners, Greenspring Associates and Acrew Capital also participated. In total, Aqua Security has now raised $265 million since it was founded in 2015.

The company was one of the earliest to focus on securing container deployments. And while many of its competitors were acquired over the years, Aqua remains independent and is now likely on a path to an IPO. When it launched, the industry focus was still very much on Docker and Docker containers. To the detriment of Docker, that quickly shifted to Kubernetes, which is now the de facto standard. But enterprises are also now looking at serverless and other new technologies on top of this new stack.

“Enterprises that five years ago were experimenting with different types of technologies are now facing a completely different technology stack, a completely different ecosystem and a completely new set of security requirements,” Aqua CEO Dror Davidoff told me. And with these new security requirements came a plethora of startups, all focusing on specific parts of the stack.

Image Credits: Aqua Security

What set Aqua apart, Dror argues, is that it managed to 1) become the best solution for container security and 2) realized that to succeed in the long run, it had to become a platform that would secure the entire cloud-native environment. About two years ago, the company made this switch from a product to a platform, as Davidoff describes it.

“There was a spree of acquisitions by CheckPoint and Palo Alto [Networks] and Trend [Micro],” Davidoff said. “They all started to acquire pieces and tried to build a more complete offering. The big advantage for Aqua was that we had everything natively built on one platform. […] Five years later, everyone is talking about cloud-native security. No one says ‘container security’ or ‘serverless security’ anymore. And Aqua is practically the broadest cloud-native security [platform].”

One interesting aspect of Aqua’s strategy is that it continues to bet on open source, too. Trivy, its open-source vulnerability scanner, is the default scanner for GitLab’s Harbor Registry and the CNCF’s Artifact Hub, for example.

“We are probably the best security open-source player there is because not only do we secure from vulnerable open source, we are also very active in the open-source community,” Davidoff said (with maybe a bit of hyperbole). “We provide tools to the community that are open source. To keep evolving, we have a whole open-source team. It’s part of the philosophy here that we want to be part of the community and it really helps us to understand it better and provide the right tools.”

In 2020, Aqua, which mostly focuses on mid-size and larger companies, doubled the number of paying customers and it now has more than half a dozen customers with an ARR of over $1 million each.

Davidoff tells me the company wasn’t actively looking for new funding. Its last funding round came together only a year ago, after all. But the team decided that it wanted to be able to double down on its current strategy and raise sooner than originally planned. ION had been interested in working with Aqua for a while, Davidoff told me, and while the company received other offers, the team decided to go ahead with ION as the lead investor (with all of Aqua’s existing investors also participating in this round).

“We want to grow from a product perspective, we want to grow from a go-to-market [perspective] and expand our geographical coverage — and we also want to be a little more acquisitive. That’s another direction we’re looking at because now we have the platform that allows us to do that. […] I feel we can take the company to great heights. That’s the plan. The market opportunity allows us to dream big.”

 

Mar
03
2021
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Yugabyte announces $48M investment as cloud native database makes enterprise push

As demand for cloud native applications is growing, Yugabyte, makers of the cloud native, open source YugabyteDB database are seeing a corresponding rise in demand for their products, especially with large enterprise customers. Today, the company announced a $48 million financing round to help build on that momentum. The round is an extension of the startup’s $30 million Series B last June.

Lightspeed Venture Partners led the round with participation from Greenspring Associates, Dell Technologies Capital, Wipro Ventures and 8VC. It has raised a total raised to $103 million, according to the company.

Kannan Muthukkaruppan, Yugabyte co-founder and president, says the startup saw a marked increase in interest in both the open source and commercial offerings in 2020 as the pandemic pushed many companies to the cloud faster than they might have gone otherwise, something many startup founders have pointed out to me.

“The distributed SQL space is definitely heating up, and if anything over the last six months almost in every vector in terms of enterprise customers — from Fortune 500 companies across financial, retail, ISP or telcos — are putting Yugabyte in production to be the system of record database to meet some of their business critical services needs,” Muthukkaruppan told me.

In addition, he’s seeing a similar rise in the level of interest from the open source version of the product.”Similarly, the groundswell on the community and the open source adoption has been phenomenal. Our Slack [open source] user community quadrupled in 2020,” he said.

That kind of momentum led to the increased investor interest, says co-founder and CTO Karthik Ranganathan. “Some of the primary reasons to go and even ask for funding was that we realized we could accelerate some of this stuff, and we couldn’t do that with the original $30 million we had raised,” he said. The original thinking was to do a secondary raise in the $15-20 million, but multiple investors expressed interest in participating, and it ended up being $48 million when all was said and done.

Former Pivotal president Bill Cook came on board as CEO at the same time they were announcing their last funding round in June and brought some enterprise chops to the table. It was his job to figure out how to expand the market opportunity with larger high-value enterprise clients. “And so the last six or seven months has been about that, dealing with enterprise clients on one hand and then this emerging developer led cloud offering as well,” Cook said.

The company has a three tier offering that includes the open source YugabyteDB. Then there is a fully managed cloud version called Yugabyte Cloud, and finally there is a self-managed cloud version of the database called Yugabyte Platform. The latter is especially attractive to large enterprise customers, who want to be in the cloud, but still want to maintain control of their data and infrastructure, and so choose to manage the cloud installation themselves.

Yugabyte started last year with 50 employees, doubled that to this point, and now expects to reach 200 by the end of this year. As they add employees, the leadership team is cognizant of the importance of building a diverse and inclusive workforce, while recognizing the challenges in doing so.

“It’s work in progress as always. We’ve added diversity candidates right along the whole spectrum as we’ve grown but from my perspective it’s never sufficient, and we just need to keep pushing on it hard, and I think as a leadership team we recognize that,” Cook said.

The three leaders of the company have been working together remotely now since the announcement in June, and had only met briefly in person prior to the pandemic shutting down offices, but they say that it has gone smoothly. And while they would obviously like to meet in person again when the time is right, the momentum the company is experiencing shows that things are moving in the right direction, regardless of where they are getting their work done.

Note: The article originally stated this was a Series C round, but the company later clarified that was a B-1 round and we updated the article to reflect that.

Feb
05
2021
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Lightspeed’s Gaurav Gupta and Grafana’s Raj Dutt discuss pitch decks, pricing and how to nail the narrative

Before he was a partner at Lightspeed Venture Partners, Gaurav Gupta had his eye on Grafana Labs, the company that supports open-source analytics platform Grafana. But Raj Dutt, Grafana’s co-founder and CEO, played hard to get.

This week on Extra Crunch Live, the duo explained how they came together for Grafana’s Series A — and eventually, its Series B. They also walked us through Grafana’s original Series A pitch deck before Gupta shared the aspects that stood out to him and how he communicated those points to the broader partnership at Lightspeed.

Gupta and Dutt also offered feedback on pitch decks submitted by audience members and shared their thoughts about what makes a great founder presentation, pulling back the curtain on how VCs actually consume pitch decks.

We’ve included highlights below as well as the full video of our conversation.

We record new episodes of Extra Crunch Live each Wednesday at 12 p.m. PST/3 p.m. EST/8 p.m. GMT. Check out the February schedule here.

Episode breakdown:

  • How they met — 2:20
  • Grafana’s early pitch deck — 12:25
  • The enterprise ecosystem — 26:00
  • The pitch deck teardown — 33:00

How they met

As soon as Gupta joined Lightspeed in June 2019, he began pursuing Dutt and Grafana Labs. He texted, called and emailed, but he got little to no response. Eventually, he made plans to go meet the team in Stockholm but, even then, Dutt wasn’t super responsive.

The pair told the story with smiles on their faces. Dutt said that not only was he disorganized and not entirely sure of his own travel plans to see his co-founder in Stockholm, Grafana wasn’t even raising. Still, Gupta persisted and eventually sent a stern email.

“At one point, I was like ‘Raj, forget it. This isn’t working’,” recalled Gupta. “And suddenly he woke up.” Gupta added that he got mad, which “usually does not work for VCs, by the way, but in this case, it kind of worked.”

When they finally met, they got along. Dutt said they were able to talk shop due to Gupta’s experience inside organizations like Splunk and Elastic. Gupta described the trip as a whirlwind, where time just flew by.

“One of the reasons that I liked Gaurav is that he was a new VC,” explained Dutt. “So to me, he seemed like one of the most non-VC VCs I’d ever met. And that was actually quite attractive.”

To this day, Gupta and Dutt don’t have weekly standing meetings. Instead, they speak several times a week, conversing organically about industry news, Grafana’s products and the company’s overall trajectory.

Grafana’s early pitch deck

Dutt shared Grafana’s pre-Series A pitch deck — which he actually sent to Gupta and Lightspeed before they met — with the Extra Crunch Live audience. But as we know now, it was the conversations that Dutt and Gupta had (eventually) that provided the spark for that deal.

Feb
03
2021
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Lightspeed and Max Levchin bet on Balance to bring B2B payments into the digital world

Consumer payments is by no means a solved problem (I’ll trigger one hundred blockchain people if I say otherwise), but it sure as heck is a pretty improved one. Checkout is a breeze with modern tools ranging from Stripe and PayPal to Fast and Rapyd to Apple and Google Pay. If you happen to need financing, on-the-spot lending platforms like Affirm, which recently debuted on NASDAQ and is currently valued at $26 billion, will extend that financing nearly instantaneously.

Then you head over to B2B payments … and you recoil in horror as you migrate away from a utopian future of promise to the ruins of an antiquated past. A mash-mash of payment methods from paper checks to wire transfers get sent against invoices, none of which are automatically synchronized across financial information systems. Financing is complicated and offered by a bank through — gasp — an actual phone call. Shudder, because there probably involves a fax machine somewhere in that loop.

Balance is looking to modernize all of it, as fast as possible.

Balance offers efficient B2B payments that allows merchants to offer a variety of payment methods including ACH and bank wires as well as a variety of payment terms including payment on delivery, net payment terms, and payment by milestone. Behind the scenes, Balance underwrites the terms of those transactions requiring financing by evaluating the risk of the customer, the merchant and the specific payment terms selected. Balance is built on top of Stripe and offers all of Stripe’s credit card payment options, but then extends far beyond them.

Balance’s checkout flow includes options to pick financing terms and means of payment. Photo via Balance.

Take, for instance, your typical SaaS offering. Typically, employees will buy individual seat licenses to the software with their corporate cards (managed maybe with Brex), a payment facilitated through Stripe or PayPal. As a company spends more and more on that particular software, one of the two parties will reach out and negotiate a comprehensive enterprise rate for single payment. It is here that Balance becomes key. That full payment could be done on Balance, with net 30 payment terms using a bank wire all automatically synced against an invoice offered by the service to the customer.

B2B payments is a massive market measured in the tens of trillions globally, which is perhaps one reason why Balance has an all-star fintech investing syndicate behind its seed round. It raised $5.5 million from Tal Morgenstern of Lightspeed, Stripe and Max Levchin through his SciFi VC. Lightspeed previously backed Levchin’s Affirm. Balance was part of the summer 2020 batch of Y Combinator, although declined to appear at demo day and remained in stealth as its seed round had already been locked in. UpWest, which invests in Israeli companies heading to the U.S. market, also invested.

Balance was founded by Bar Geron and Yoni Shuster in late 2019 to early 2020 and came through their experience working at PayPal together. “PayPal is a key part of the story,” Geron said, describing how the duo learned about the consumer payments world. Shuster stayed on at PayPal, while Geron headed to Behalf, a company that also works on B2B financing and cash flow management. Geron said that Behalf was a “pain point solution” to the challenge of offering net payment terms, but that the company didn’t attempt to digitize the mostly analog model of payments. Geron saw an opportunity and linked up with Shuster to take a more expansive approach to the problem.

Balance founders Bar Geron and Yoni Shuster. Photo via Balance.

Our dream is to “make B2B payments as easy as card payments,” Geron said. “What we wanted to do is to make it as easy as Stripe … take a snippet of code and just put it on your site.” With that in place, Balance’s other features like invoice syncing and financing become instant features.

Through Y Combinator, the team learned that other tech companies constantly confronted these problems, and that they would serve as useful first customers. The critical customers though in Geron’s mind are B2B marketplaces where there are few solutions to synchronize the complexities of marketplace transactions. Geron says that “we have several customers in that space.” Another key customer segment are service providers that work on milestone-based payments, such as 20% upfront and 80% on delivery. “We automated [all that] and put it online,” he said.

Balance makes money on what is known as a “factoring fee” where it pays the merchant ahead of the payment from the customer. Geron noted it’s 2%, although the actual rate varies based on the risk involved.

The two founders are based in Israel, although like most startups these days, they have a distributed workforce.

Feb
01
2021
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Lightspeed’s Gaurav Gupta and Grafana Labs’ Raj Dutt will tell us why they financially tied the knot (twice!)

Many founders only know their own experience fundraising and don’t hear much about what other founders went through. On Extra Crunch Live today, we’re going to remedy that.

Grafana Labs has raised upward of $75 million since it launched in 2014. Lightspeed Venture Partners, and partner Gaurav Gupta to be specific, led both the startup’s Series A and Series B rounds. As far as commitments go, that’s a pretty significant one.

The new and improved Extra Crunch Live pairs founders and the investors who led their earlier rounds to talk about how the deal went down, from the moment they met to the conversations they had (including some disagreements) to the relationship as it exists today. Hell, we may even take a peek at the original pitch deck that made it all happen.

Then, we’ll turn our eyes back to you, the audience. That same founder/investor duo (in this case, Grafana Labs CEO Raj Dutt and LVP’s Gaurav Gupta) will take a look at your pitch decks and give their own feedback. (If you haven’t yet submitted a pitch deck to be torn down on Extra Crunch Live, you can do so here.)

The hour-long episode is sandwiched between two 30-minute rounds of networking. From start to finish, it goes from 11:30 a.m. PST/2:30 p.m. EST to 1:30 p.m. PST/4:30 p.m. EST. And Extra Crunch Live will come to you at the same time, every week, with a new pair of speakers.

So let’s learn a little bit more about Gupta and Dutt.

Before becoming an investor, Gupta enjoyed a rich career in the product development sphere, holding positions at Elastic (where he led product management), Splunk (VP of Products), as well as Google, Gateway and the McKenna Group. He joined Lightspeed in 2019 as a partner, focusing primarily on enterprise software. He’s led investments in Impira, Blameless, Hasura and Panther, and of course, Grafana. He sits on the board of the last three companies in that list.

Dutt is the co-founder and CEO at Grafana Labs, but the fast-growing company isn’t his first go at entrepreneurialism. Dutt also founded and led Voxel, a cloud-hosting startup that was acquired by Internap for $30 million in 2012.

We’re absolutely thrilled to have Gupta and Dutt join us on our first episode of Extra Crunch Live in 2021. As a reminder, Extra Crunch Live is for Extra Crunch members only. We’re coming to you with a new pair of speakers every week, and you can catch everything you missed on-demand if you can’t join us live. It’s worth the cost of the subscription on its own, but EC members also get access to our premium content, including market maps and investor surveys. Long story short? Subscribe, smarty. You won’t regret it.

Oh, and here’s a look at other speakers you can expect to see on Extra Crunch Live:

Aydin Senkut (Felicis) + Kevin Busque (Guideline) — February 10
Steve Loughlin (Accel) + Jason Boehmig (Ironclad) — February 17
Matt Harris (Bain Capital Ventures) + Isaac Oates (Justworks) — February 24

And that’s just the February slate!

All the details to register for this upcoming episode (and more) are available below. Can’t wait to see you there!

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